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Re: California Chrome post# 2436

Monday, 06/09/2014 7:43:27 PM

Monday, June 09, 2014 7:43:27 PM

Post# of 58453
Hi California Chrome,

I just wanted to clarify what you just posted so it is clear to everyone that this is IN FACT THE COCA COLA COMPANY.

What you just posted.....


© Trenton Bottling Company LLC. All rights reserved 2013

The Coca-Cola Company© is not a sponsor of or responsible for the content of this web site.
Trenton Coca-Cola Bottling Company LLC. is a separate legal entity and uses the trademarks of The Coca-Cola Company by written agreement.

http://trentonbtlgwrks.com/about-us.html


My explanation,

It just states that Coke is not a sponsor or responsible for the content of the WEBSITE. It did not say anything about Coke not having an affiliation with this company. Its just talking about the website in this first statement

SECONDLY, look at the second statement you post. It clearly says that Trenton Coca-Cola uses the trademarks of the Coca-Cola company. They can't use the trademarks of coke unless coke gives them permission to do that. And coke is only going to give them permission to do that if there is some type of affiliation like for example Trenton Company distributes coke products.

Further it states....by written agreement... just more evidence that Trenton company is in a written agreement with Coke and has the authority to use the name coke.

For anyone who does not know what trademarks are... Coke is the only company who has the rights to their trademarks (Coke is the trademark)... and the only way any other company can use the trademark Coke is by Coke granting permission to that company. And they would grant that permission by written agreement as stated above.

So just a recap... it is very clear from the statement you posted that Trenton Coke has an agreement with Coke to use their trademark and therefore must be affiliated with Coke in someway so they could use the name Coke. Further, I don't think its a big deal that coke has stated that they have no responsibility for Trenton Coke's Company's website. Coke has distributors all over the country that work for them. They can't be responsible for all their websites. And they wouldn't get their product any where if these distributors were not working for them and distributing their product.

In my honest opinion... it is a huge deal that a huge distributor like Trenton Coke is picking up a drink like this. Secondly, I've worked at tradeshows for drinks and talked to representatives from Coke looking to pick up new drinks. It is clear to me from my conversations with these representatives that the only way Coke is going to pick up a drink at all is through one of their distributors like Trenton Coke. Test it in that area and than as it builds popularity, distribute it nationally. From my conversations, for Coke to even consider picking up a drink that drink needs to be making so much in sales. This really limits who coke will even consider working with. So this drink company must be doing well for coke to have picked them up.

One more thing to add, I don't know if you guys noticed another drink company last week who had a huge run... TB*V... I think it ran 350% the first day and like 200% the second day and ran the rest of the week as well. A little different news than this company... but people didn't think it was going to continue to run and it did.

When it comes to drinks being distributed, its a huge deal to get distribution especially by coke and that is why this company sky rocketed today.

Just my honest opinion.
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