Fair. But typically investment refers to timeframe or legitimacy/future valuation of the company. This is an intraday trade, and a clear lotto play at that. It is speculative, with all momentum in either direction triggered by the insiders. Investors "invest" in actual, factual assets - preferably ones that generate income. If you read NEWL's annual report, it is plain only one side of the ledger is inked. And the ink is, has always been, and will always be red.
(A) Have very reasonable expectations; (B) Educate yourself and perform due diligence; (C) Don't enter without a strategic plan and target, for both best and worst case scenarios; and (D) Lead inward/outward and never follow.