the ad wastes time talking about something no one cares about.
it is not...gonna make people...'need' to go there.
it is way too passive.
without knowing anything about the company that produced the commercial...
i would bet every single seek share i own,,
that the company is not located in LA or NY City.
it has the look of a small agency.
actually,,it is one of the weaker ads that i saw on the site.
im sorry..thats my opinion.
i know SG has a limited budget etc..and this is the 1st.
but as a national product campaign ad?..it's not up to par.
next time, i hope SG will have a bigger budget and able to deal with a major ad agency that will do a higher quality job.
you get what you pay for, is and always will be...the golden rule.