My only concern about today's PR, is that JF is known to be a liar (He proved it in his November interview when he stated that dilution was done, knowing that the only publicly available share count # was 1.2 billion, and then two months later, it was revealed that the count was over 3.2 billion) and he could have issued this PR as a "setup" to prop up the share price. He knows that by PR'ing that the DC is moving to the epicenter of the pilot stores, we would read between the lines and interpret it as a "signal" from JF that the rollout is on.
I know this sounds paranoid and I'll probably get flamed from all sides for suggesting something that sounds so completely ridiculous. But if you think about it -- it is a safe way for JF to mis-lead the pro-GZFX investing public without outright lieing. Let's face it -- JF and Chip are concerned first and foremost with enriching themselves by printing shares and paying themselves $200k apiece, while the company has not yet reached profitability. They stated that the new website would be online in January, then by the end of Q1, and now...??? They stated the expectation of profitability within Q1, now by the end of 2006... They acquired DVD Avenue for its 2,000 subscribers, most of whom will probably leave, anyway, b/c of no porn on GZFX (which I believe IS the right decision by JF/Chip) (Oh, and don't say the DVD Ave acquisition was for the inventory, because they could just buy the inventory from their distributor for a lot less).
Anyway, I digress. I hope what I'm suggesting is not the case, and with the new Florida stores added so recently, I don't believe that it is. Though, if it turns out to be true (which we'll never truly know), I wouldn't be all that surprised. JF, is, after all, a liar.
AI
Market Data 
Markets 
