Wouldn't be surprised if it goes down. People here are already spinning Dan's words. They're not in AZ, they simply got invited to a tasting there. They also do not have a new port wine product, they simply said that there is an opportunity there. At the end of the day, it was just fluff.
There's nothing wrong with regular business updates, but they're painting a much rosier picture than is possible. You all need to realize that US distribution is the path forward. If they can't pull it off here, they're not going to be able to pull it off anywhere else.