Industry analysts, on average, expect Epanova sales to reach a relatively modest $322 million a year by 2018, according to Thomson Reuters Pharma.
The new pill…was originally developed by Omthera Pharmaceuticals, which AstraZeneca acquired last year for up to $443 million[#msg-88369969].
…The new drug will compete with other fish oil-based medicines such as GlaxoSmithKline Plc's Lovaza, which now faces cut-price generic competition, and Amarin Corp Plc's Vascepa.
AstraZeneca also hopes to develop a fixed-dose combination of its cholesterol-lowering drug Crestor and Epanova. The new combination, if successful, would help extend the Crestor franchise beyond 2016, when the drug's U.S. patent ends.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”