JAN 23rd, 2014
Meridex signs M.O.U with FLO RIDA for an Exclusive License in the Health and Fitness Category
VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan. 23, 2014) - Meridex Software Corp. (TSX VENTURE:MSC.H) (the "Company" or "MSC") announced today that it has signed a memorandum of understanding ("MOU") with 4-time Grammy nominated, multi-platinum selling recording artist and international music superstar FLO RIDA and his company FLO FIT Holdings LLC.
The Company and FLO FIT Holdings LLC, and Tramar Dillard (FLO RIDA) have signed an MOU for an exclusive license to FLO RIDA's name, trademarks, image and likeness in the health and fitness category including but not limited to an instructional exercise video series. The MOU, is non-binding, and is subject to the execution of definitive transaction agreements, regulatory, shareholder and board approval as may be required.
In addition, upon execution of the definitive material agreements, the Company and FLO RIDA, have agreed to a private placement subscription agreement in which FLO RIDA will purchase $100,000 USD in common shares of MSC. This private placement is subject to regulatory, board and shareholder approval as may be required.
"We are excited to have taken this step as a business as we make a move into the multi-billion dollar health and fitness video and products category," said Craig Schneider President and CEO for Meridex. "We can't think of any other partner that we would rather be starting out our new business direction with than FLO RIDA. FLO RIDA is an advocate of health and lifestyle, his physical appearance supports that, and as a brand he has more than 17 million fans on Facebook and over 5 million followers on Twitter, he is truly a global brand. Our plan upon finalizing the definitive agreements is to commence the production of a new extreme home based fitness video series starring FLO RIDA, which upon completion will be marketed and sold in the same direct to home billion-dollar fitness sector as P90x® and Insanity®. From there we have ambitions together to add a number of new ancillary products, apparel, apps and more all under a single brand."
About FLO RIDA
FLO RIDA is an international hip hop artist and businessman having sold over 60 million singles around the world. He owns a music production company under the banner I.M.G. STRONGARM, and has a following around the globe with over 17 millions Facebook fans and over 5 million followers on Twitter. Information on FLO RIDA can be found at www.officialflo.com.
Meridex Software Corp
