here's the sentence that really made me take notice:
"But we also are really thinking longer term about positioning ourselves to be at the nexus of TV advertising, digital advertising in general, and content monetization through our custom video player."
It reminded me of what Roku's CEO Anthony Wood said recently ... taken from, CEO: Roku's future is TV's future (Q&A):
"And SmartTVs. Hisense and TCL, those will start shipping this fall in September, and there's a pipeline of other original equipment manufacturers. It's a huge opportunity to bring a common platform to the SmartTV world, where there is a lot of fragmentation, a lot of platforms are not getting enough support from the content companies. People are going to be surprised how quickly consolidation happens in that business. Just like Windows and Apple are the platforms for computers and iOS and Android are the platforms for mobile, there will be similiar consolidation in platforms for TV and it will be Roku. It's the leading independent platform."
and the answer to this question ...
Q: So, six years of consumers using Roku -- six years from now, what's Roku going to look like?
"I think we'll be the operating system on every TV that ships."
I admit I can't say exactly how it would all work out, but it just seems to me that OneScreen's relationship with Roku could possibly lead Adaptive into the TV advertising market which I assume would provide a huge revenue stream that I really wasn't aware of before.
Now, all that being said and despite the fact that ... "Time Warner Cable itself streams its channels to the Roku player. (Of course, not all live channels are on the Roku gadgets, and you have to be a paying cable TV subscriber to watch the Time Warner channels.)" ... there could turn out to be a big fly in the ointment ... The Comcast and Time Warner deal: It's all about the Web