NeoMedia Technologies, Inc (NEOM)

[Schep]

Re The Apprentice: Donald Trump and the people behind this show have NO interest in promoting mobile marketing. Their only interest was to stage a contest so they can tally a score and declare a loser to be fired in this contrived drama. The whole show was a set-up for the barrage of Gillette commercials that ran throughout the program. I would guess that HipCricket's role was very limited. NBC is not looking to HipCricket for any "creative input" in their quest to hook joe six-pack on their latest reality farce. I'm quite sure The Donald himself would parade through Times Square wearing nothing but Gillette's shaving cream if he thought it would garner a few more precious ratings points.

I think the PP's rush to judgement on HipCricket is a bit harsh.