And you feel that Gilead would sit on the sidelines while 50% of their market disappears? I don't think so.
Nor do I.
The question is given the elasticity of demand (which the survey now gives some data), what discount to Sovaldi will maximize profitability for ABBV?
My guess is about 15%.
Should be interesting to see how it comes out.
It is astonishing what foolish things one can temporarily believe if one thinks too long alone ... where it is often impossible to bring one's ideas to a conclusive test either formal or experimental. J.M. Keynes