USAT is a winner. ChrisJP, you are in on an investor's proverbial ground floor. Traders want spikes. I just want to ride the slow steady growth of this Hidden Gem and will continue to expand my position.
Yesterday they announced expanded technological capabilities.
Previously I said I would make purchases as they announce deals. Today they announced the expansion of a customer relationship directly related to the expanded technological capabilities.
I made my second investment in USAT this morning.
USAT is a beautiful investment because of the chain of relationships.
USAT is essentially a credit card processor (but not the bank). USAT's distributor customer's do all the tough selling. The distributors do all of the servicing and sweat the grunt work. The distributors get their retail/sales outlets (vending machines, kiosks, etc) into their own customers locations.
All 3 in that chain are serving the ultimate end user, the person buying food and beverages.
There are 4 levels to the sales chain. USAT serves each level above them.
People are creatures of habit. How many different things to you eat and drink for breakfast every day? How many different types of sandwiches do you make for yourself? How many different restaurants do you patronize? How many different sodas do you buy regularly? How many different types of beer, or vodka or rum do you normally buy (That's a reference to ROX)?
People are creatures of habit and generally buy the same things all the time. It's all repeat business and USAT gets a piece of the revenue every week. That means their cash flow position will continue to improve with every new customer win they announce.
USAT is finally profitable and projects positive Free Cash Flow to be reported for the quarter ending June 30th.
The financial statements do not lie. Revenues are moving nicely to the right and up.
USAT has 87 patents representing a pretty wide moat to protect their business.
Now that they reached this point after years of disappointing the earlier shareholders, I will be a buyer every time they announce more deals or just start buying on a regular monthly schedule.
USAT continues to be present at the biggest industry trade shows. They are getting tremendous exposure next week in Chicago and Las Vegas.
Management finally has a slam dunk winning product. They will succeed when it comes to signing up new customers because USAT has what the distributors need and want.
USAT will be present at the NAMA OneShow http://www.namaoneshow.org/ to be held at the McCormick Place, LakeSide Center in Chicago from April 8-11, 2014. Visit USAT at Booth # 763.
USAT will also be present at TRANSACT 14, http://www.electran.org/events/transact14/ April 8-10, 2014, to be held at Mandalay Bay in Las Vegas. Visit USAT at Booth # 1020.
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