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midastouch017

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midastouch017

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Tuesday, 01/17/2006 9:49:24 AM

Tuesday, January 17, 2006 9:49:24 AM

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Supercom Announces Contactless Smart Card Project Win in Asia-Pacific

Tuesday January 17, 9:36 am ET
Supercom Asia-Pacific Integrating "E-Living" Contactless Smart Card Solution into Major Health Retailer CRM/Loyalty System

QADIMA, Israel, January 17 /PRNewswire-FirstCall/ -- SuperCom Ltd. (OTCBB: SPCBF.OB; Euronext: SUP), a leading provider of smart card and electronic identification (e-ID) solutions, today announced that it has been engaged by Green Science International Ltd., a distributor of health products in Hong Kong, China and Asia Pacific, to customize its e-Living Contactless Smart Card System and integrate it into Green Science's Retailer CRM (Customer Relationship Management) Membership and Loyalty solution. The first stage began implementation earlier this month and the remainder of the order is expected to be completed by the second quarter of 2006 as soon as the first stage is operational.

Green Science's Retailer CRM Membership and Loyalty system is a sophisticated, scalable, sales and marketing infrastructure. It enables the company to track and analyze customer usage patterns, making it economic to implement, manage and measure innovative points-based and other types of marketing initiatives. To enhance customer convenience while automating many of the system's data entry steps, Green Science has chosen to "smart-card-enable" the system, and has selected Supercom's e-Living as the most flexible and appropriate solution.

"Green Science's choice of Supercom is a testament to the differentiated features of our e-ID and e-Living solutions, as well as to our unmatched customization capabilities," said Mr. Joe Hui, Managing Director of SuperCom Asia Pacific. "We look forward to continue working together to help them close sales of their excellent CRM system to the region's booming retail industry."

"Supercom's ability to quickly customize our solution was critical in securing this order," added Mr. Boaz Sacks, President of SuperCom Asia Pacific. "As a superb retail solution, we expect demand for retail chains Loyalty/CRM smart-card-based solutions to rise sharply throughout South-East Asia, representing a growing opportunity for Supercom. The genius of our state-of-the-art solution is its scalability that creates evolution rather then revolution in CRM. That means that our implementation is immediate and matches current infrastructure."

Green Science is a subsidiary of Jebsen & Co. Ltd., a diversified group of marketing, service and distribution companies that has been operating from its base in Hong Kong for more than 100 years.

About SuperCom

SuperCom, Ltd. provides innovative solutions in smart-card and e-ID technologies to the commercial and government sectors. The Company offers a wide range of standard and customized smart-card-based solutions for physical and logical security, education, corrections facilities and air & seaports. It is also a leader in the manufacturing of secure and durable documents such as national identity cards, passports, visas, drivers' licenses and vehicle registration to improve homeland security, governmental efficiency and document ease of use. Headquartered in Israel, SuperCom has subsidiaries in the US and Hong Kong. For more information, visit our website at www.supercomgroup.com.

http://biz.yahoo.com/prnews/060117/uktu010.html?.v=43

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