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Tuesday, January 10, 2006 8:38:12 AM
Tuesday January 10, 8:30 am ET
Order Reaffirms Value of Covert Security Solution to Longstanding Customer
FT. LAUDERDALE, Fla., Jan. 10 /PRNewswire-FirstCall/ -- InkSure Technologies Inc. (OTC Bulletin Board: INKS - News), a leading provider of covert machine-readable security solutions for the prevention of counterfeiting, fraud and diversion, today announced that its subsidiary, InkSure Inc., received an order for 250 additional readers to be supplied to the bus authority in Istanbul, Turkey. The readers will be installed in new buses that are being added to the customer's fleet.
The Istanbul Public Transportation Authority (I.E.T.T.) has been an InkSure customer for approximately four years, and the Company's electro-optic readers are validating the authenticity of tickets in almost 3,000 buses throughout that city. I.E.T.T. operates in an area of 900 sq. miles and carries more than 10 million passengers per month.
"We have continued to supply SmartInk on a recurring basis to I.E.T.T., and the installation of additional readers in new buses reaffirms the value that our covert security solution is providing to InkSure's oldest customer," observed Elie Housman, Chief Executive Officer of InkSure Technologies Inc. "To our knowledge, this is the largest brand protection project involving a transportation system in the world. The new buses will be equipped with an improved version of the readers deployed earlier, which have performed very well in the harsh conditions under which municipal buses must operate in Turkey's largest city. By expanding the number of buses utilizing our covert security solution, this order will result in greater recurring revenues from security ink sales in the future."
InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its R&D center in Science Park, Rehovot, Israel, specializes in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion. The Company's sales and marketing activities target a number of market opportunities, including financial, pharmaceutical, branded products, transportation, and government/institutional, on a global scale. The Company's R&D activities include the development of chipless RFID technology for affordable item-level secure logistics and track-and-trace applications.
The Company's common stock is listed on the OTC Bulletin Board under the symbol "INKS". Additional information on the Company is available on its website at http://www.inksure.com.
http://biz.yahoo.com/prnews/060110/latu004.html?.v=27
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