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Lot's to come.....👍️
$NGTF Website Improvements.....
NGTF looking go improve their CTR (Click-Through-Rate) with subtle changes to the website.
I always found the $14.99 price tag under each cookie flavor to be off putting.
If I was a new customer to the Nightfood website I know which picture would cause me to click again.
How about you?
Updated to this one......
Yes.......1180.....
180 orders in past 60 days..........
I took the option to "skip a month" with my subscription as I had not been munching through my cookies so quickly.
The picture below shows my May order number and then July's order number.
I have no idea how much the average order size is?!?
NB: Sean stated on the companies SM page....."hey guys, I'm in Vegas today meeting at the bakery to discuss production schedules, recipe, tweaks, fulfillment, and working on additional sales channels and potential new flavors. Hoping to have updates for you all soon!"
Not seeing a lot of new influencer ads on TikTok?
From Sonny Wang $NGTF CEO
From the company SM Page;
“Hey guys, today is the first day of Fiscal 2025. We’re expecting a great year, including the ongoing acquisitions that are moving forward and moving off the OTCQB.
I just wanted to drop in and say hello. It’s a very busy time with the transition, the acquisitions, and launching the robotics company, so I won’t be in here much, at least for right now. But know I am working around the clock with Sean and our attorneys, auditors, and acquisition partners and everything is on track!
Happy 4th of July to you all!
Cheers!
Sonny”
Folkson “dangles a carrot”…..
Sean Folkson on $NGTF’s SM page dangles a carrot;
“You'll probably start seeing more Nightfood tiktoks soon along with us popping up in other places.”
Hmmmm…..”other places”…..do tell?!?
Investor Marketing is "Waking Up"......
Nightfood Holdings Inc. (NGTF) Solves America’s Nighttime Snacking Problem with Science-Backed Sleep-Friendly Snacks
800K+ shares with a 50%+ gain?
Bring on the 10-Q........
Sean Folkson - May 11th - Product Update
Sean was responding to an investor question on the company SM page as to why the company "ran out" of Prime Time Chocolate Chip.
Well turns out it that Nightfood was "running product during April" in an attempt to keep up with a significant increase in demand - but ultimately could not meet orders of this flavor "due to a lack of packaging".
Sean provided some assurance by stating that they "don't expect to run out again".
So what can we conclude?
1. The company likely sent out a HUGE amount of marketing inventory to Tik Tok influencers - NOT REVENUE.
2. At least one of the Tik Tok influencers posts went somewhat viral driving larger than expected sales of Prime Time Chocolate Chip.
3. Sean has ordered enough packaging to account for not only additional Tiki Tok videos going viral and driving sales - but also enough whereby the ordering lead time is no longer of concern.
I have to believe that the elevation in sales via the Tik Tok Shop was MUCH MORE than anticipated or planned for at this time.
125,000 views in past 4 days......
Best Sleep Ever
Looking like a 300% increase in NGTF Orders in past 60 days.......
So I have a monthly subscription of these yummy sleep-friendly cookies because they taste great and do not ruin my sleep.
But I also have this order to try and get an "inside read" on the sales (order) velocity.
Let me explain;
1.Each order has an associated number - which I appreciate tells us NOTHING about the dollar amount of each order.
2. Using order numbers you can see sales (order) velocity March SH-13852 up to April 17th SH-13968 suggests at least 116 orders
3. February SH-13816 up to March SH-13852 suggests about 36 orders.
Big question now is what will my May order number be?
I would love my next order number to be SH-14250!!!
$NGTF Cookie Production moving forward.........
After recent communication with the $NGTF's Sean Folkson it was confirmed that the current expiration of the cookies is 12 months - placing my most recent delivery with a production date of 01/26/24 (see image below).
Folkson also commented that "we're looking to knock that down" (the expiration term)..... which IMO would suggest confidence in the future sales velocity.
I may need to consider expanding my position in $NGTF if the financials start to reflect sales growth......which at the moment......are arguably rather stale.
"now that we are underway....."
Sean Folkson confirmed today on the company's social media page that the DTC marketing has begun.
"The reason to focus on TikTok is the opportunity for virality and the big investment TikTok is making in TikTok shop.
Influencers can be had for nothing more than a free sample.
TikTok has tools to manage the whole process in one place.
And somebody with just a few thousand followers can drive big sales for products that have high consumer interest/curiosity"
"I expect this to scale pretty rapidly now that we're underway...and we're even going to test adding ice cream to the mix (since we know how people flip out when they hear about sleep-friendly ice cream) of course, other than the cost of fulfilling the samples, the influencers (and TikTok) get paid $0 unless sales are generated."
"And any one of these people can post a video that gets tens of thousands, hundreds of thousands, or millions of views"
"I expect this to work, but who knows..."
IMO we will all know in the next 4-6 months........NGTF needs some serious sales NOW.
Lift Off............You are one smart cookie!!
Just received my first email from Nightfood.
I suspect is the start of a fairly aggressive DTC marketing campaign for their cookies.
Hi Kiwikid
What you eat before bed matters…
We know you know this...And at Nightfood, helping people snack better at night is our entire reason for being.
So we pay super-close attention to the link between nutrition and sleep.
We know some people may not want to get bogged down in scientific research and studies and all that stuff…you just want to know your nighttime snacking is solved forever and you're now good to go.
But if you do want to keep up with the latest research on the link between nutrition and sleep (and other helpful and interesting sleep info) , just click here and we’ll add you to our “news and research” list.
Whatever you decide, your nighttime snacking is in good hands with your Nightfood subscribe & save plan…we’re always looking out for you as we develop new flavors and products with our team of sleep and nutrition experts!
Thanks!
The Nightfood Team
--
Mast Hill lends $NGTF more than $250,000...
Per 8-K released today..
Mast Hill Loan
On March 15, 2024, Nightfood Holdings, Inc. (the “Company”) consummated the transactions pursuant to a Securities Purchase Agreement (the “Purchase Agreement”) dated
as of March 12, 2024 (the “Effective Date”) and issued and sold to Mast Hill Fund, L.P. (“Mast Hill”), a Promissory Note (the “Note”) in the principal amount of $336,000.00
(actual amount of purchase price of $285,600 plus an original issue discount (“OID”) in the amount of $50,400).
The use of proceeds from the sale of the Mast Hill Note is strictly for business development and expenses related to compliance and merger and ongoing acquisition activity, and not for any other purpose.
Updated Nightfood Website almost complete?
IMO we are days away from an aggressive DTC marketing effort....
These are the updated images of the cookies (in my order of favorite flavors).
My monthly subscription with the 15% discount is in place.
Date Night Cherry Oat
Prime-Time Chocolate Chip
Snoozerdoodle
$NGTC DTC Marketing?
I suspect that that "kinks have been worked out "with the new website and mail ordering system?
Looking forward to the upcoming marketing spend to drive customers to the website.
From where I am sitting the next 4-6 months is "do or die:" for the Sleep-Friendly category.
Let's go Folkson!!!
First new cookie run took place Monday 01/29/2024
$NGTF Companies Social Media site comments from the CEO on Wednesday evening;
"No cookie production today"
"First run happened Monday"
"They'll be making some more next week"
"orders placed should be shipped tomorrow or Friday"
New production is IMO an extremely positive sign that all is not lost here at $NGTF.
Big question is can Sean manage to achieve some solid sales with DTC?.
$NGTF - New Cookies - DTC - TODAY
First production run of the NEW Nightfood Cookies in three flavors is scheduled for TODAY!
Will DTC prove to be answer for Sleep-Friendly snacking?
My order is placed and I am looking forward to feeding the Crave Monster.
8-K Amendment to Articles of Incorporation or Bylaws; Change in Fiscal Year
8-K
January 29, 2024 - Letter to Shareholders.
Letter to Shareholders
January 29, 2024
Valued Shareholders,
In my November Letter to Shareholders, I shared the exciting news that Nightfood Holdings was initiating a multi-stage acquisition strategy with the goal of uplisting to
NASDAQ. I expressed my enthusiasm that these acquisitions and an uplist would greatly increase shareholder value, while also providing a powerful platform from which to
grow the Nightfood brand and pioneer the sleep-friendly snack category, unlocking massive potential.
I’m happy to share that the first major step has been completed. As disclosed in our 8K filing on Friday, January 26, 2024, the share exchange agreement has been signed and
we’re now in the closing phase with the first company in our acquisition pipeline, Future Hospitality Ventures Holdings, Inc. (“Future Hospitality”).
Future Hospitality is a new and well-positioned entrant in an explosive space: Robots-as-a-Service (RaaS). The up-and-coming global service robots market is projected to
exceed $170 billion by 2030.
Under the leadership of Mr. Sonny Wang as CEO, Future Hospitality has successfully secured valuable distribution agreements with industry-leading manufacturers United
Robotics Group and Botin Innovation and has distribution agreements with at least one other global manufacturer expected to be signed this quarter.
We’re excited about the tremendous potential of Future Hospitality. The opportunity we expect to unfold in the next twenty-four months in the California market is massive.
California is one of the largest economies in the world, boasting over 19,000 hotels, over 83,000 restaurants and over 1,200 senior care facilities.
What makes this such a compelling opportunity at this precise moment in time are the recent shifts in California’s labor laws, coupled with the persistent challenges of labor
shortages and the high turnover rates that have forever burdened the foodservice and hospitality industry. These new laws, some of which took effect on January 1, and others
which will go into effect on April 1 increasing minimum wage for fast food workers to $20 per hour, are now fueling an economic revolution.
These significant increases in minimum wage and other mandatory benefits for workers are rendering labor costs untenable. Hospitality operators must now solve for their high
labor costs or find themselves unable to compete.
Future Hospitality’s foresight positions us at the front lines of an industry metamorphosis. Service robots are no longer a novelty…they’re a necessity.
Industry experts and analysts have identified California as the epicenter of the American robotics revolution starting here in 2024. But for Future Hospitality, California is just
the starting point.
The potential for growth across the United States is immense. With invaluable industry connections, visionary leadership, and the resources that come with being a NASDAQ
listed company, we believe the RaaS landscape will be ripe with opportunities for organic growth and strategic and accretive mergers and acquisitions. The goal of Future
Hospitality is to leverage these valuable competitive advantages to revolutionize the RaaS (Robotics as a Service) sector, delivering unparalleled customer experiences and
driving industry innovation, while strategically expanding our market footprint, revenues, and profits to maximize shareholder value in this high-margin industry.
The foundational work has begun for our next two acquisition targets, both of which also focus on the hospitality and foodservice industry. Having Mr. Wang on our team is
instrumental to securing those acquisitions and generating what we believe can be powerful synergies among the three companies being acquired and Nightfood, Inc.
We expect the next two acquisitions to consummate in the current quarter. These companies, upon successful acquisition, would bring millions of dollars in assets and
synergistic revenue under the Nightfood Holdings umbrella.
As part of the acquisition and uplist initiative, and subject to the closing conditions being met, Mr. Wang will be assuming the role of CEO of Nightfood Holdings, Inc. Under
his leadership, we will work together to grow all of the companies under the Nightfood Holdings umbrella for the benefit of our shareholders. Also, upon a successful closing,
Mr. Wang will be joining the Nightfood Holdings Board of Directors.
In my continuing role as president of Nightfood, Inc., I will be free to fully focus on the growth of the Nightfood snack brand and its mission of pioneering the sleep-friendly
nighttime snack category, and capitalizing on the significant global opportunity it represents.
Our financing partners remain extremely supportive throughout this process as evidenced by their flexibility with the terms of our pre-existing debt. They also continue to
provide the necessary new capital to cover legal and accounting costs associated with these all-stock acquisitions. And, as we prepare for our application to NASDAQ, they are
providing operating and growth capital for our subsidiaries.
2
The first production run of Nightfood cookies in three flavors is scheduled for this Wednesday, January 31, 2024. The web development team is hard at work getting the new
Nightfood website ready for launch, but the existing site is ready to take orders. Marketing and promotional activities will begin when the new site is ready, anticipated to be in
the next seven to fourteen days.
The R&D work with our new contract manufacturer has yielded exceptional results, and I think consumers will love each of the three delicious and sleep-friendly flavors we’re
launching: Prime-Time Chocolate Chip, Date Night Cherry Oat, and Snoozerdoodle. We’ve begun discussing future flavor options and intend to gather feedback from our early
customers to help us optimize the product line as we look to the future and expansion beyond our initial three flavors.
I believe investors can look forward to many exciting updates now that these foundational steps have been completed and am excited about the journey we’re on together.
Sincerely,
Sean Folkson
Nightfood Founder & CEO
sean@nightfood.com
This letter may contain forward-looking statements. Words such as “will,” “may,” “would,” “could,” “shall,” ’‘expects,’’ ’‘anticipates,’’ ’‘approximates,’’ ’‘believes,’’
’‘estimates,’’ ’‘intends’’ and ’‘hopes’’ and variations of such words and similar expressions are intended to identify such forward-looking statements. We have based these
statements on our current expectations and projections about future events. These forward-looking statements are not guarantees of future performance and are subject to risks
and uncertainties that could cause actual results to differ materially from those projected in these statements. Such forward-looking statements involve risk and uncertainties,
including, but not limited to, the acceptance of our products by retailers and end-users, commercialization risks, availability of financing and results of financing efforts, and
general economic conditions. Further information regarding these and other risks, as well as other information about the Company, is described from time to time in the
Company’s filings with the SEC, which can be accessed at www.sec.gov.
This letter should be read in conjunction with the Company’s annual, quarterly and other reports and schedules filed with the Securities and Exchang
Mast Hill Loan
Mast Hill Loan