Nightfood Holdings Inc (NGTF)

[Kiwikid1]

"now that we are underway....."

Sean Folkson confirmed today on the company's social media page that the DTC marketing has begun.

"The reason to focus on TikTok is the opportunity for virality and the big investment TikTok is making in TikTok shop.
Influencers can be had for nothing more than a free sample.
TikTok has tools to manage the whole process in one place.
And somebody with just a few thousand followers can drive big sales for products that have high consumer interest/curiosity"

"I expect this to scale pretty rapidly now that we're underway...and we're even going to test adding ice cream to the mix (since we know how people flip out when they hear about sleep-friendly ice cream) of course, other than the cost of fulfilling the samples, the influencers (and TikTok) get paid $0 unless sales are generated."

"And any one of these people can post a video that gets tens of thousands, hundreds of thousands, or millions of views"

"I expect this to work, but who knows..."

IMO we will all know in the next 4-6 months........NGTF needs some serious sales NOW.