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lots of comments on days the news came out...
pretty obvious support... and especially good coming w/o news.
lighting rarely strikes twice but for those who bought in trip teens and low twenties could be a reprisal of the great ride of 2019.
For the techies here we just did something of a golden cross... looking at 3 yr... very interesting. A break out here could be on the way to .007 for next consolidation zone
the risk reward remains good.
IF they can actually generate meaningful sales, clean up brand, control/lower share count then lots of upside.
.01 = cap of about 26mm? Still tiny.
i was assured he is out of any mgt, consult or other.
He likely still holds past shares and likely some understanding about disposition.
ty for your service.
i think that holds true for most any discretionary product.
While design and quality matters, it is in large part how they are communicated and to whom that matters.
The last mgt redesigned the Kona can and never really rolled out. So spending more money on a third design isn't the priority imo.
All efforts to develop a clear differentiated brand and build around this is what's needed to market, do ad campaigns, target consumers.
monster food an amazing job that is written about as pioneer in direct small event driven marketing. Red Bull's 'has wings' is terrific.
People buy items that relate to them, have buzz, align with their style. Or are just pounded at then w successful campaigns a la 'foreman's grill'.
once on shelf then finding ways to start relevant. Coke, Mcd. Mcd's arches were America, like a church in every town. (See 'The Founder').
Have to focus, find our niche and excel.
Its the real thing!
voila! Not with a bang, but a whimper...
The past issue was not product.
It was the ability to market, brand, create a consumer identity and culture... and sell.
I am concerned that the current team is doing the same.
On one hand they state loyal Highdrate consumers who like product, but in SAME release state discontinuing and starting new THC line, which is neither health or energy.
Also talk about new Kona can design after just finishing one that never really rolled out. The last design was fine. Why spend money on new cans... the issue is clever brand/market/ad consistent sales push.
Hiring a firm is good but id much prefer they get someone on board who has authentic experience with brand small bev new co development to lead. Otherwise could be blind paying a co that will gladly take their money.
And NO reason the dead links , poor copy and very basic updates aren't made to sites. They don't link, some links take to 'nothing here' error messages and more.
Am intern could fix while waiting on overhaul.
Worse is putting out releases and in effect inviting customers and investors to go to sites and see the confused mess.
But even here is there a sophisticated review needed. What is the co? Energy, health, what? Need to drill down and make sure clear to all.
Then it can have 'wings'!
im not sure it in fact collapsed?
But what is a distro co but a few trucks, a list, and a warehouse?
In past Q's the revs looked decent relative to the lack of performance in products, but the margins may not have been great.
But there was no discussion of disposition as part of the RC departure.
i like it is holding while quiet.
Always teased by potential in bev sector when catch a wave and well run... ser todays Monster earnings and long term chart
zzzz...
Wonder if an issue w name 51 Labs.
Search pops up Fifty 'one' labs is also a thc co,
What does 51 refer to anyway?
idle thoughts in the CAFI void...
kona gold line is hemp not cbd/thc.
my understanding is the thc proposed beverage is planned for the highdrate brand.
agree...
my first rung thesis is survival is worth about .006....
A real plan touching the 'road' hits .01
Then $$ results are needed for sustained beyond
no news for 7 days....lol
For me happy to have them focus on work and results... lots on their plate.
I am not a fan of 'going to' type releases.
yes, some pretty large blocks traded... accumulation by insiders or those having bet on future
this backfills past docs, still signed by RC and past mgt.
Also has SEC filings including mgt change etc.
I look forward to a new report from new team. Imagine will be first qtr 24.
It would be great for them to put together a financial fact sheet consolidating all classes of shares, notes, debts with totals and comments. Lots to go through in Qs.
last few days have seen strong large block buys on ask...
real foundation building...
insider likely by virtue of still
holding over threshold os shares.
To my understanding and communication recieved he has NO mgt role or board or any thing other than shares
transparency is good.
But a switch from cbd/energy to thc non-energy is not a tweak.
Also to say rebrand, with nothing to show, leaves a muddle. A rebrand touches the identity of entire co... not just a tweak.
Kona Gold still has half its products listed on site unavailable. Get that cleaned up first?
I am positive on team, and this product might be good (allthough thc distribtion has challenges) but as with last team the market message, cohesion, public face seems a secondary priority.
In this media age message and communication IS the priority.
ex - if hydrate is being transformed , at least have web banners and teasers that align with news. But IF as release states the co has a loyal hydrate ( as IS) cust base arent they just tossing them? If loyal customers why not keep the 2-3 most popular and roll in the new thc line? This respects the brand.
Thc is not 'energy' or health. In disclosure i am a thc tradional mode user... and would not look to drinks as delivery system. The CBD is the health component.
Will there need to be age limits? Liabilities if someone drinks 2-3?
Yes might be good... but for me creates uncertainty in direction and experience in managing... brand.
sorry.
i am happy w new mgt to date but this strikes a repeat of past practice.
Operations w/o brand, market and sales focus. To put out a release like this and throw it on a pile on 'going to's' is troubling.
First step i thought was to drill into core energy drink identity w the kona and hydrate lines. Merge and focus on sales , smart marketing, and consumer awareness.
Now have a ( unclear) product swap making one energy company no longer an energy co?
Why present a new product that confuses brand direction, especially if not available or visible?
Image and brand communication is as or more important than the product itself for sales. This suggests a lack of experience depth.
I could easily see this as a good add on product... but this is confusing and adds to confusion even before the foundation is cleaned up.
actually a reread is a little troubling
I think it states it is dropping cbd for the thc and dropping energy from the energy drink?
Is that what the loyal cbd energy fan referred to was asking for? How researched?
Is that the direction for the hemp line?
to be clear this is not a rebrand , there is no re-'brand' (message, identity, market) cohesion... just a product swap.
The product may be good but can't see it anywhere?
Was excited as an add, but unclear now.
i dont think this is exclusive.
Kona hemp products alongside THC and CBD Hydrate products seems a good marriage.
i do like the KG origional as well aa hydrate cbd's... this new THC seems a good fit.
My issue is that if excited where to go see... nothing on any website. IMHO this is the old approach... operations and product and then try catch up, if ever, to a clear brand market presentation identity and client focus.
The jumble of images and messages on 3 websites are a mess. A junior could at least clean up links, dated info etc. But the website 'is coming' takes a lot of wind out of sails.
That said if this all cleaned up... soon, good.
yep.
Need to form a solid reliable base and territory. Customer loyalty.
Lots of regional beers grow this way.
Cheaper to saturate a region w marketing and social media. Concentrate on college areas, metro. Need to have a vision of who is a Kona drinker and why.
Key to develop an edgy fun campaign, something you remember.
Think red bull has wings.
i guess the 'lights' are still on !
very interesting...
Have owned in past, but now own miners with strong copper balance.
FCX, hudbay, taseko, ero...and follow several other mine devo companies.
But interesting with Bitcoin is this last run has been accumulation by instutional over retail which led in past. Suggests longer term holds and tightens the pool.
bio pharma isnt my space...AI has a secular future... big obvious names a little hot... but some great co's.
i have taken a big % $ off the table... think next few weeks may see weakness.
Exception is BTC and related as it is not a security... part of a long term value build.
And a couple of special situations like this.
if you are looking for real news and action everyday this wont make you happy
But if looking over 2-3 mo... my bet os good $ from this level.
More excited about the progress of btc and crypto... my largest positions
if they can show they are on a real sustainable growth track, that we can see as consumers, with smart message and brand/market mgt...then on that basis alone could trade .006-.01 by fall, eoy.
not today...but the volume taken in over the last weeks has been significant.
And does appear to now be in a standoff range...
Impossible to know how deep the new mgt resources are, but appears some weigth.
We shall see as first real steps unfold
exactly... so looking for sign(s) they have Fin depth and resources.
Given the micro levels one Snoop D on team could make national overnight with all $ needed.
yes overdue.
Hiring a social media firm is different from hiring a marketing and brand firm.
This is why i hope they get a board member or serious stakeholders with relevant big league experience.
Be humble and know limitations.
RC 'hired' firms ( or so he said), and nothing.
Imho -either think big , deliver or go home should be mantra.
interesting REAL story - Vita Coco
making a billion $ co
https://www.cnbc.com/amp/2024/02/06/vita-coco-from-maxed-out-credit-cards-to-billion-dollar-company.html
i do, and agree they are responsive.
What would really excite me would be a serious boatd member from the industry with known success in this space.
i get the sec/alternate decision, but hope they enlist market savvy folks with reach to capital to get control of float and investors soured by past mgt.
I think they underestimate the scars and mistrust left by RC.
Kona tastes better!
it is my understanding that RC filled that change. So may be a moot point.
yes RC lead that change prior to his departure. My guess to not have to disclose the collapse resulting from his actions.
Alternate reporting can be fine, but for me only as a path to get listing status restored asap.
Just another hurdle for transparency.
for my part , staying SEC would set standards for now and future.
Leaving and reapplying later also costs.
my guess is the latter.
Perhaps a deal to liquidate stock in hand rather than transfer final inventory
i wrote something to that effect to mgt.
Agree. The kona brand still has value if well managed.
For now hope they stick to core until established
for my part think they first need to re-establish the co identity with a single/narrow group of products. Monster is Monster , RB is RB etc.
From that strength review strategic core line development, and additional products that have their own (related) brand focus.
Must avoid a jumble of directions under one 'brand'.
Sales is not about many different brands but doing one well.
the volumes since new mgt took over, and the now daily volumes settled in mid .0025's
Appears to be strong acculuation throughout.
If mgt does have $ resources, taking in stock by longer term holders will tighten this over time.