Friday, March 01, 2024 7:56:23 AM
i think that holds true for most any discretionary product.
While design and quality matters, it is in large part how they are communicated and to whom that matters.
The last mgt redesigned the Kona can and never really rolled out. So spending more money on a third design isn't the priority imo.
All efforts to develop a clear differentiated brand and build around this is what's needed to market, do ad campaigns, target consumers.
monster food an amazing job that is written about as pioneer in direct small event driven marketing. Red Bull's 'has wings' is terrific.
People buy items that relate to them, have buzz, align with their style. Or are just pounded at then w successful campaigns a la 'foreman's grill'.
once on shelf then finding ways to start relevant. Coke, Mcd. Mcd's arches were America, like a church in every town. (See 'The Founder').
Have to focus, find our niche and excel.
Its the real thing!
Recent KGKG News
- Kona Gold Beverages, Inc. Achieves April Revenues Exceeding $586,000 • InvestorsHub NewsWire • 05/08/2024 12:30:00 PM
- Kona Gold Beverages, Inc. Announces Name Change to NuVibe, Inc. and Initiation of Ticker Symbol Application Process • InvestorsHub NewsWire • 04/25/2024 12:30:00 PM
- Kona Gold Beverages, Inc. Prepares for First Production Run Set to Launch May 17, 2024 • InvestorsHub NewsWire • 04/22/2024 12:30:00 PM
- Kona Gold Beverages, Inc. Acquires Surge Distribution LLC from Loud Beverage Group, Inc. (LBEV) • InvestorsHub NewsWire • 04/16/2024 12:30:00 PM
- Kona Gold Beverages & Apple Rush Co. Execute Joint Venture & Manufacturing Agreement • InvestorsHub NewsWire • 04/11/2024 01:40:00 PM
- Kona Gold Beverage, Inc. Announces Highest Quarterly Revenue In Company History Surpassing $1.5M In Revenue In Q1 • InvestorsHub NewsWire • 04/09/2024 12:30:00 PM
- Kona Gold Beverages, Inc. Reports Over $3 Million in 2023 Revenues, Anticipates Robust Growth in 2024 Following Covert LLC Acquisition and Product Expansion • InvestorsHub NewsWire • 04/02/2024 12:30:00 PM
- Kona Gold Beverages, Inc. Strategic Advancements: Covert LLC Introduces Federally Legal D9 Gummies and Revamps Innovative eCommerce Platform, Propelling Toward $12 Million Annual Revenue Goal • InvestorsHub NewsWire • 03/26/2024 12:30:00 PM
- Kona Gold Beverage, Inc Successfully Acquires Covert LLC, a Leading Multimillion-Dollar CPG Company • InvestorsHub NewsWire • 03/12/2024 01:00:00 PM
- Kona Gold Beverages, Inc. Achieves Current Information Status and Unveils New HighDrate D9 Drink Can Designs • InvestorsHub NewsWire • 03/05/2024 03:32:49 PM
- Kona Gold Beverages, Inc. Unveils Exciting Rebranding: Introducing HighDrate D9 Seltzer Drink Line • InvestorsHub NewsWire • 02/20/2024 02:00:00 PM
- Kona Gold Beverage Announces Participation of New Management Team at SE Petro Show in Myrtle Beach Exhibiting Rebranded Kona Gold Energy Drinks • InvestorsHub NewsWire • 02/15/2024 01:30:00 PM
- Kona Gold Beverage, Inc. Unleashes Exciting Rebrand of Its Popular Energy Drinks - Get Ready for a New Wave of Vitality • InvestorsHub NewsWire • 02/07/2024 02:00:00 PM
- Kona Gold Beverage's Strategic Direction and Shareholder Value • InvestorsHub NewsWire • 01/30/2024 02:00:00 PM
- Kona Gold Beverages, Inc. Signals Strategic Growth with $5 Million Non-Dilutive Credit Line • InvestorsHub NewsWire • 01/23/2024 02:00:00 PM
- Kona Gold Beverage, Inc. Eliminates $1.3 Million In Debt and Reduces Authorized Shares by 4.386 Billion • InvestorsHub NewsWire • 01/18/2024 02:00:00 PM
- Kona Gold Beverage, Inc. Announces Sale of Ooh La Lemin Lemonade Brand • InvestorsHub NewsWire • 10/04/2023 01:00:00 PM
- Kona Gold Beverage, Inc Partners with Cottonwood Distribution in Utah to Distribute its Ooh La Lemin Lemonades • InvestorsHub NewsWire • 07/25/2023 01:00:00 PM
- Consumer Automotive Finance, Inc. Appoints Experienced CEO in Consumer Packaged Goods to Build Company into a Sports and Nutrition Powerhouse • InvestorsHub NewsWire • 07/12/2023 01:45:00 PM
Last Shot Hydration Drink Announced as Official Sponsor of Red River Athletic Conference • EQLB • Jun 20, 2024 2:38 PM
ATWEC Announces Major Acquisition and Lays Out Strategic Growth Plans • ATWT • Jun 20, 2024 7:09 AM
North Bay Resources Announces Composite Assays of 0.53 and 0.44 Troy Ounces per Ton Gold in Trenches B + C at Fran Gold, British Columbia • NBRI • Jun 18, 2024 9:18 AM
VAYK Assembling New Management Team for $64 Billion Domestic Market • VAYK • Jun 18, 2024 9:00 AM
Fifty 1 Labs, Inc Announces Acquisition of Drago Knives, LLC • CAFI • Jun 18, 2024 8:45 AM
Hydromer Announces Attainment of ISO 13485 Certification • HYDI • Jun 17, 2024 9:22 AM