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justhefax

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justhefax

Re: allenc post# 118827

Friday, 02/09/2024 2:08:50 PM

Friday, February 09, 2024 2:08:50 PM

Post# of 120571
for my part think they first need to re-establish the co identity with a single/narrow group of products. Monster is Monster , RB is RB etc.

From that strength review strategic core line development, and additional products that have their own (related) brand focus.

Must avoid a jumble of directions under one 'brand'.

Sales is not about many different brands but doing one well.
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