Kona Gold Beverage Inc (KGKG)

[justhefax]

sorry.
i am happy w new mgt to date but this strikes a repeat of past practice.

Operations w/o brand, market and sales focus. To put out a release like this and throw it on a pile on 'going to's' is troubling.

First step i thought was to drill into core energy drink identity w the kona and hydrate lines. Merge and focus on sales , smart marketing, and consumer awareness.

Now have a ( unclear) product swap making one energy company no longer an energy co?

Why present a new product that confuses brand direction, especially if not available or visible?

Image and brand communication is as or more important than the product itself for sales. This suggests a lack of experience depth.

I could easily see this as a good add on product... but this is confusing and adds to confusion even before the foundation is cleaned up.