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Thursday, 02/29/2024 4:14:53 PM

Thursday, February 29, 2024 4:14:53 PM

Post# of 120571
The past issue was not product.

It was the ability to market, brand, create a consumer identity and culture... and sell.

I am concerned that the current team is doing the same.

On one hand they state loyal Highdrate consumers who like product, but in SAME release state discontinuing and starting new THC line, which is neither health or energy.

Also talk about new Kona can design after just finishing one that never really rolled out. The last design was fine. Why spend money on new cans... the issue is clever brand/market/ad consistent sales push.

Hiring a firm is good but id much prefer they get someone on board who has authentic experience with brand small bev new co development to lead. Otherwise could be blind paying a co that will gladly take their money.

And NO reason the dead links , poor copy and very basic updates aren't made to sites. They don't link, some links take to 'nothing here' error messages and more.
Am intern could fix while waiting on overhaul.

Worse is putting out releases and in effect inviting customers and investors to go to sites and see the confused mess.

But even here is there a sophisticated review needed. What is the co? Energy, health, what? Need to drill down and make sure clear to all.

Then it can have 'wings'!
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