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Presentation Highlights
-16th quarter of 20%+ growth
-we think like a craft brewer
-They took the Extra Ginger Brew and mixed it with B6 to create the Nausea line when CVS contacted them to create it.
-kombucha is growing about 70%
-Reed's is the #2 - running at about $5 million with the new launch
-GT is dominating the market, but he's not doing a lot of marketing
-K is in A&P, Fairway, Gracetis, TJ, WHF, Stop & Shop
-just maturing this would put the brands at $60-80 million
-fastest growing premium soda company, including: IBC, Stewards, Jones, IZZIE (still beating them even though they got bought by PEP)
-very focused on core competency
-Currently #4 player in premium bottle CSD category
-Private label is about 15% of business
-PL has given themselves their best relationships ever with the grocery industry
-PL was the reason the K was developed
-PL allowed Reed's to go to distributors/retailers as partners, not just suppliers
-starting to breakout of regular growth pattern of about 20% per quarter!
-we think we're a better POM Wonderful
-the soft drink industry is the only industry in America that does not have a premium category (hotel, car, ice cream)
-premium is usually 10% of most markets, sometimes 5%, but it started looking like tea, red bull, and vitamin water.
-They've pushed themselves to $40 million and they're about to turn the corner and begin to pull.
>>> Reed's, Inc. to Present at the Rodman and Renshaw Global Investment Conference
Press Release: Reed's, Inc.
http://finance.yahoo.com/news/reeds-inc-present-rodman-renshaw-123000204.html
LOS ANGELES, CA--(Marketwired - Sep 6, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced they will present at the Rodman & Renshaw Annual Global Investment Conference in New York City on September 10, 2013. The presentation will be webcast live.
"We are excited about being invited to present at the prestigious Rodman and Renshaw Conference," stated Chris Reed, Founder and CEO of Reed's, Inc. "We look forward to presenting our success story to the institutional investors in attendance."
Reed's, Inc. presentation will be webcast live at 8:45am September 10, 2013. Go to http://wsw.com/webcast/rrshq23/reed/ to connect to the presentation at the time of the presentation.
About Reed's Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.
<<<
Reed's Announces Kombucha Now Available at Kroger Supermarkets!
Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the The Kroger Company (NYSE: KR) chain of supermarkets has agreed to begin carrying four flavors of Reed's Culture Club Kombucha in approximately 1,000 of their supermarkets across the US. Some of the store banners that will begin carrying our Kombucha are, Kroger, Ralph's, Fred Meyer, Dillon's, Smith's and Fry's.
Chris Reed, Founder and CEO of Reed's Inc., stated, "We continue to grow our partnership with Kroger nationally. Kroger, the largest supermarket chain in the U.S., determined that consumer demand for Kombucha and probiotic beverages in the mainstream supermarket channel is expanding rapidly. We are excited by our Kombucha being authorized. In general, we are pleasantly surprised by the strong interest from the supermarket industry for our Kombucha and had not anticipated entering mainstream supermarkets so fast. We have quickly become the number two selling Kombucha company nationwide. We look forward to developing the Kombucha category with Kroger and driving sales."
About The Kroger Company
The Kroger Co. is one of the world's largest grocery retailers, with fiscal 2012 sales of $96.8 billion. Kroger's Family of Stores spans many states with store formats that include grocery and multi-department stores, discount, convenience stores and jewelry stores. We operate under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers. www.kroger.com
Reeds -- Revenue summary by quarter -
Q2-2013 -- 9.52 mil
Q1-2013 -- 8.1 mil
____________________________
Q4-2012 -- 7.8 mil
Q3-2012-- 7.888 mil
Q2-2012 -- 7.831 mil
Q1-2012 -- 6.539 mil
_____________________________
Q4-2011 -- 7.282 mil
Q3-2011 -- 6.4 mil
Q2-2011 -- 6.2 mil
Q1-2011 -- 5.1 mil
______________________________
Q4-2010 -- 6.0 mil
Q3-2010 -- 5.5 mil
Q2-2010 -- 4.9 mil
Q1-2010 -- 4.0 mil
___________________________
Revenues by year -
2012 - 30 mil
2011 - 25 mil
2010 - 20.4 mil
2009 - 15.2 mil
___________________________
Nice quarter -- >>> Reed's Inc. 2nd Quarter 2013 Revenues Increase 22%
Fri, Aug 9, 2013
http://finance.yahoo.com/news/reeds-inc-2nd-quarter-2013-123000603.html
LOS ANGELES, CA--(Marketwired - Aug 9, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced its revenues for its second quarter ended June 30, 2013.
Revenues for the second quarter of 2013 increased 22% to $9.52 million from $7.83 million in the second quarter of 2012.
The Company will conduct a conference call @ 4:15PM EDT on August 14, 2013 to discuss its 2013 second quarter results and outlook for the remainder of 2013. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time (866) 240-5139. International callers should dial (713) 481-0091.
A replay will be available within a few days after the meeting in the investor relations section of the Company's website at: http://www.reedsinc.com/investor-relations/
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.
<<<
Bullish article on Motley Fool
http://beta.fool.com/wordsnotaction/2013/07/25/shark-and-minnows-a-look-at-three-soda-companies/41568/
Shark and Minnows: A Look At Three Soda Companies
By Delian Naydenov - July 25, 2013 | Tickers: KO, FIZZ, REED
Introduction
For the past few years the large soda companies, such as Coca-Cola (NYSE: KO), have been increasingly being blamed for their role in the obesity problem in the U.S. However, they continue to do ok due to their international operations and financial power. Increasingly, competition is arising from smaller companies such as National Beverage (NASDAQ: FIZZ) and Reed's (NYSEMKT: REED). The recent record high temperatures are likely to boost sales of the larger as well as the smaller soda players. In addition, the minnows, companies like Reed's, are launching innovative products at a faster pace than the sharks. It seems like the former companies are being able to avoid being swollen by their larger and more powerful rivals. Importantly, they are able to swim better against the currents of bad publicity continuing to swarm soda companies.
Valuation
As seen from the table below, Reed's has the highest growth rate but the lowest gross margin and it barely makes an operating profit, followed by National Beverage, and Coca-Cola. It is much easier to grow a company with annual sales of $30 million, in the case of Reed's, than a company with $48 billion in sales, in the case of Coca-Cola. Both National Beverage and Reed's are niche players due to their smaller sizes and implied flexibility.
However, of the two companies, only Reed's has a double digit growth rate. For example, only in the past year Reed's launched a new line of beverages (Culture Club Kombucha) and entered into a number of new distribution partnerships. It seems that both Coca-Cola and National Beverage are managed for profitability by sacrificing growth. This is evident by the volatility of their stocks as measured by beta. Reed's is the only company in the group that has beta over one signifying the company's effort to grow in the mature nonalcoholic beverage industry and the risks that come with it.
Competitive positions
Coca-Cola has over 500 nonalcoholic brands including such well-known names as Coca-Cola, Sprite, Fanta, Minute Maid, Dasani, Vitaminwater, and Powerade that are sold in over 200 countries. The reach and depth of Coca-Cola's brand is second to none. On the other hand, National Beverage has thirteen major brands while Reed's has about ten major brands. By having relatively fewer brands and focus on the U.S. market, National Beverage and Reed's are able to compete with Coca-Cola by offering niche products. National Beverage, with its Shasta soda brand is mainly targeting the rising Hispanic population and its Ritz drinks are primarily sold in southeastern U.S. Also, National Beverage is the only company offering energy drinks in the popular shot form with its Rip It brand.
National Beverage's Rip It Brand
Reed's is the company that has the widest variety of products compared to the number of brands. It offers ginger soda, root beer, cream soda, sparkling juices, ginger chews, ginger ice creams and, most recently, kombucha drinks. Importantly, Reed's makes its products with natural ingredients and sells them primarily in natural-food stores (such as Whole Foods Market, Trader Joe's, Earth Fare and Sprouts), gourmet restaurants, and delis.
Culture Club Kombucha is the latest drink Reed's has launched and its sales should become material part of the company's 2013 revenues. Kombucha, which Reed's launched in the second half of 2012, represented 7% of the case volume shipped by the company in the most recent quarter. Kombucha is a cultured drink known for its cleansing and energy properties and the variety that Reed's markets is made of tea. Importantly, kombucha is a low-calorie and low-sugar drink.
Recommendation
Coca-Cola, National Beverage and Reed's are three companies primarily marketing nonalcoholic beverages. Coca-Cola is the largest company, which is barely growing. In fact, its most recent quarterly sales declined by 3%. At the same time, Reed's most recent quarterly sales increased by 24% compared to the same period in 2012 while those of National Beverage rose by 1.5%. National Beverage offers the best balance between growth and profitability but its lack of natural products make it less likely to continue to grow. Coca-Cola is a value play as the company is likely to keep losing market share due to backlash against soda products and increasing polarity of coffee and tea drinks. However, Coca-Cola should be able to manage costs well due to its economies of scale.
Finally, Reed's is the riskiest but the fastest growing company. It has the smallest portfolio of brands but it is a niche player that offers natural drinks and is expanding into tea-based kombucha. If successful, the kombucha launch could be the catalyst for Reed's to be acquired by a larger company with larger resources and growth need.
Christopher Reed, Founder, CEO, Chairman, and President of Reed's
Conclusion
The companies discussed above will be helped by the recent record-high temperatures. Coca-Cola is a major company operating in the nonalcoholic beverage industry and it is the company, that usually benefits the most from weather swings. However, due to a secular move away from corn-syrup based soda, Coca-Cola is likely to continue to lose market share. On the other hand, Natonal Beverage offers brands that target specific demographics and/or areas and is an active player in the popular energy drink market with its Rip It products. And Reed's is the smallest but nimblest company, which should also benefit from its focus on natural products and the recent launch of Culture Club Kombucha. Reed's is the riskiest investment but it also offers the largest gain potential. Given the company's long history and a solid management team led by the company's founder and largest shareholder, Christopher Reed, investors should feel more confident about the company.
COO Foucaut Buys 9,871 shares @ $5.42
http://www.sec.gov/Archives/edgar/data/1140215/000114036113029175/0001140361-13-029175-index.htm
Out for now with a small loss. Had thought the volume would be better, so I decided against adding.
Will wait on the sidelines for now and see what happens with FINS.
Nice, thank you. Please keep your opinions coming. You were right about that retest.
$REED Daily Fibonacci Retracement Chart below
Yes look for a retest of last resistance which should now serve as support.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=90167733
Manic Stock Alerts on $REED since march trying to put in a bottom.
ManicTrader Member Level
Thursday, March 07, 2013 12:47:30 PM
Re: Paperprospector post# 12222
Post # of 12892
$REED Alert! 4.33. looking interesting, coming off 3.85 support.
Could be a head fake. Looking at the weekly chart i see the 100 ma support below at 3.30 Area. Watching for the reversal either way.
ManicTrader Member Level
Wednesday, April 10, 2013 3:51:21 PM
Re: ManicTrader post# 12303
Post # of 12892
$REED 4.38, Bottoms IN?? Im thinking yes. Support at 3.80 and looking very bullish. Nice upside here folks!
CFO buys 26,815 shares @ $5.83
SEC Form 4
Pretty positive ahead of the Q2 release in about 2 weeks...
Same, still has lots of room to grow. And technicals look good. Any opinion on the technicals?
Buying at these cheap levels.
Will continue to add on any dips.
54,900 block bought
Institutional investors loading up?
Any opinions about anything going on with $REED?
Very quiet here lately. I'd love for someone to tell me there opinion.
Good luck to all.
Reed's Culture Club Kombucha Now Available at Giant Eagle Stores
LOS ANGELES, CA--(Marketwired - Jul 9, 2013) - Reed's, Inc. (NYSE MKT: REED) maker of the top-selling sodas in natural food stores nationwide, announced today that Giant Eagle has authorized Reed's Culture Club Kombucha throughout their stores located in Pennsylvania, Ohio, West Virginia and Maryland.
Neal Cohane, Senior Vice President of Sales and Marketing stated, "Our partnership with Giant Eagle continues to expand. This new authorization establishes Reed's brand presence in an entirely new section of Giant Eagle stores; Reed's Culture Club Kombucha is now being merchandised in the produce section.
Our product is being distributed by two of Giant Eagle's functional beverage produce distributors, Alber & Leff and Midland Foods. We have been closely monitoring the performance of the first four skus authorized by Giant Eagle back in February. Early indicators demonstrate that the brand's performance has been strengthening each week. Due to such early success with the Reed's Culture Club Kombucha, Giant Eagle recently authorized the addition of two more of our newest flavors, bringing our total Kombucha presence to six skus."
About Giant Eagle
Giant Eagle Inc., is one of the nation's largest food retailers and distributors with approximately $9.3 billion in annual sales, which would make the company the 27th largest privately held company on Forbes magazine's largest private corporations list.
Giant Eagle is also a recent recipient of Grocery Headquarters' Retailer of the Year Award and the EPA's ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 231 supermarkets in addition to 172 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
Golden Cross
From yahoo message board:
"Golden Cross
The 50 day moving average crossed above the 100 day moving average on June 24th.
It was under since mid January and the stock showed it.
The 200 day is still about .70 under the 50 day, but it appears to slowly gaining."
I can't read charts that well, but is this true?
Any opinions on recent/future movement?
this thing cant seem to make up its mind. I guess it's good that's it has settled into the $5 range. Probably need some PR for the next move.
Andy
>>> 5 Stocks Under $10 Ripping Higher - views
By Roberto Pedone
Senior Contributor
05/07/13 - 02:27 PM EDT
http://www.stockpickr.com/5-stocks-under-10-ripping-higher.html?puc=yahoo&cm_ven=YAHOO
Reeds
Reeds (REED) develops, manufactures, markets and sells natural non-alcoholic and "new age" beverages, candies and ice creams. This stock is trading up 11.2% to $4.61 in recent trading.
Today's Range: $4.13-$4.61
52-Week Range: $2.21-$8.82
Volume: 105,000
Three-Month Average Volume: 60,349
Shares of REED are ripping higher today after the company said first-quarter revenues for 2013 increased by 24% to over $8 million from $6.5 million in the first quarter of 2012.
>>5 Hated Earnings Stocks That Deserve Your Love
From a technical perspective, REED is trending higher here back above its 50-day moving average at $4.24 with above-average volume. This stock has been trending sideways for the last month and change, with shares moving between $3.80 on the downside and $4.75 on the upside. Shares of REED are now quickly moving within range of triggering a breakout trade above the upper-end of its recent range. That breakout will hit if REED clears some near-term overhead resistance levels at $4.47 to $4.75 with high volume.
Traders should now look for long-biased trades in REED as long as it's trending above today's low of $4.13 and then once it sustains a move or close above those breakout levels with volume that hits near or above 60,349 shares. If that breakout hits soon, then REED will set up to re-test or possibly take out its next major overhead resistance levels at $5.60 to $6.
<<<
Revenue summary by quarter (see below) -
Q1-2013 revs were up approx 3-4% from last quarter, but up 24% YOY. Revs were flat during in the 2nd half of 2012, and in the March 25 conf call Chris explained that private label revenues from a single customer in Q4-12 were lower than anticipated, plus some Kombucha was returned due to earlier batches having conservative shelf life dating. He also said the Kombucha rollout has involved a high level of promotions.
But Chris projected that by late 2013 the run rate for Kombucha should be approaching $7-8 mil per year (approx 30,000 cases/month). In addition to the original 4 flavors, and the additional 4 flavors announced in February, there are several more flavors in the works and also new brighter labels are now on the Kombuchas. He also said that 3 significant new private labels will contribute in 2013 (one was announced April 23).
Significantly, Chis also said that many stores that have said yes to Kombucha will start carrying it in the April/May period when they do their annual re-configuration of products carried.
Revenue summary by quarter -
Q1-2013 -- 8.0 - 8.1 mil (approx)
____________________________
Q4-2012 -- 7.8 mil
Q3-2012-- 7.888 mil
Q2-2012 -- 7.831 mil
Q1-2012 -- 6.539 mil
_____________________________
Q4-2011 -- 7.282 mil
Q3-2011 -- 6.4 mil
Q2-2011 -- 6.2 mil
Q1-2011 -- 5.1 mil
______________________________
Q4-2010 -- 6.0 mil
Q3-2010 -- 5.5 mil
Q2-2010 -- 4.9 mil
Q1-2010 -- 4.0 mil
___________________________
Revenues by year -
2012 - 30 mil
2011 - 25 mil
2010 - 20.4 mil
2009 - 15.2 mil
___________________________
>>> Reed's Inc. 1st Quarter 2013 Revenues Increase 24%
Press Release: Reed's, Inc.
http://finance.yahoo.com/news/reeds-inc-1st-quarter-2013-123000478.html
LOS ANGELES, CA--(Marketwired - May 7, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced its revenues for its first quarter ended March 31, 2013, and its earnings release date of May 14, 2013.
Revenues for the first quarter of 2013 increased 24% to over $8 million from $6.5 million in the first quarter of 2012. Chris Reed, Founder and CEO, stated, "This is our fourth year of significant growth. Our revenue goals for this first quarter were exceeded and indicate the strength of our continued growth momentum. This is an exciting year unfolding as we continue to expand revenues with our core brands of Reed's Ginger Brews and Virgil's Natural Sodas. Our new Reed's Culture Club Kombucha line of live probiotic cultured teas continues to roll out and gain acceptance. In addition, we continue to develop significant new private label production opportunities. We anticipate continued strong growth for the rest of 2013."
The Company will conduct a conference call @ 4:15PM EST on May 14th to discuss its 2013 first quarter results and outlook for the future. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time (866) 240-5139. International callers should dial (713) 481-0091.
A replay will be available within a few days after the conference call in the investor relations section of the Company's website at: http://www.reedsinc.com/investor-relations/.
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.
<<<
Reed's, Inc. Secures New Foodservice Private Label Partner
LOS ANGELES, CA--(Marketwired - Apr 23, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has secured a new agreement to produce a line of private label branded beverages for one of the largest foodservice distributors in the country.
Chris Reed, Founder and CEO of Reed's, Inc., commented, "Our unique production and flavor-crafting capabilities continue to attract interest from some of the largest supermarkets and foodservice corporations in the US. We are building some very exciting new relationships that we hope to leverage with our branded products. The margin dollars we gain from this new partnership will be reinvested into building more brand recognition for our Reed's, Virgil's and Reed's Culture Club Kombucha line of beverages."
Link
$5 million of revenue is currently derived from private label.
I'm not sure, but it's been going on for 10 years.
Good luck to all, I'm getting optimistic about this upcoming quarter.
just wondering...was there any mention about how many retailers responded to the survey, either a number or percentage?
curious,
Andy
I'll try to clarify.
For the "What's Selling - May" in which Reed's Culture Club Kombucha was listed, that is determined by:
the #1 beverage at whole foods...was that nationwide sales? I'm thinking they need to move beyond whole foods to make the next move up.
I like this company, but I'm not liking the long term trend.
just my opinion,
Andy
Reed's Kombucha Listed in Whole Foods Magazine "What's Selling" - May
http://www.wholefoodsmagazine.com/whats-selling/whats-selling/whats-selling-may-2013
In the Midwest section from St. Mary's Nutritional Foods in St. Mary, OH.
Also look at the April issue in the Natural Choice Awards 2013. The top selling beverage in Whole Foods last year was GT's Kombucha.
Reed's only needs to scrape off a little market share to really impact the bottom line.
Good Reuter's Video of Chris Reed
Click
A little early on my last message but we are looking like a rise to the $5 range now
This is heading back to $5 today or tomorrow. Everything was good except the CEO's preparation for questions.
I'm not sure they liked the Q & A? Thoughts?
could be a large short position taking profits.
not yet, almost did. It is developing into a nice trading stock.
It was a dead-cat bounce, wasn't it? Went up on no news at all. And then, of course, came back down equally fast. Wait for it to settle around 4 before buying again. Are you all nibbling at it at these levels?
I was in the black at $4.15.
Kept nibbling down to $4.
Not prescient. Just lucky. ( :
Looks like you may be labeled "Prescient Slo." You're in the black. :)
Trueheart
The technicals are negative, but todays chart is interesting.
I've been watching this for a while. I was wondering what caused the 8% uptick today; was there news? I'm considering going long, but I'm not liking the chart.
Andy
Todays chart is interesting. Still shows negative indicators, but interesting. may try a nibble around 4.25
The 'death cross' can be a lagging indicator, with the actual cross coming after most of the drop is over. I'm guessing the stock could consolidate within the 3-4 support area as investors await the Q1 and Q2 revenue numbers.
Fwiw, I've been estimating revenues in the $40 mil range for 2013, with the ramp up in Kombucha sales gaining momentum throughout the year. Figure an average of $10 mil in revenues per quarter, with $8-10 mil/qtr in Q1 and Q2, and $10-12 mil in Q3 and Q4.
The chart shown by GLP is very informative. I do believe we should hold no lower that 3.75. That's my guess based on the fundamental and the technicals, JMHO. We could base right around 4. Everyone must do their own DD. I will let the technicals tell me when to test the waters.
Yup, this chart is not looking good at all. If the 50 dma does cross below the 200 dma, we are in trouble.
DarkLady - thanks a ton. I listened to you and got out back in the mid-7's. Waiting for a chance to get back in but it will be only when the technicals turn
I bailed because I determined that $8 plus just wasn' supported by the sales, revenue and profit. It will find its balance point and then start to move slowly up, JMHO.
Yes, the stock had such a huge move in 2012 that it needed some consolidation. To maintain the higher pps levels would have probably required Q4 revenues of 9 or 10 mil. Since that hasn't happened, the big question now is how fast Kombucha sales will ramp up in Q1 and Q2.
Chart-wise, looks like a wide support band in 3-4 area. If 4 doesn't hold, I figure anything in the mid/low 3s would be a great entry point longer term if one believes in Kombucha.
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