Jesse, well said. It's just a matter of time before we start to see a run up. Sales are increasing steadily, and we have a NDA application sitting out there that has a "very strong" probability of approval. I still think they are in talks with BP for a BO or a partnership and I think it may happen before the FDA decision date.
A TAD HARSH... and IMO diminishes a valid point that an isolated single PCP being unaware signifies nothing.
IN FACT, hundreds of PCPs being unaware signifies nothing because MOST practitioners see patients, sleep, & do it again the next day. Not many investigate things that do not immediately cross their paths re: patient care of actual patients... and research/reading related to that. FACT IS... PCPs are not R&D and are not looking to "hang ten" on the cutting edge of medicine.
Otherwise, what little spare time that MIGHT EXIST would not be free to try to have a family life.