no doubt they are making much more without it, but their consumer marketing efforts are however somewhat hindered, behind the scenes at the enterpirse level i'm sure there is a story waiting to be told to the court
Or they could just buy the company and ensure that the patent never sees the light of day, if their current business model is much more lucrative. Eliminate any chance that they could ever be sued for patent infringement. Of course that would also give them the option to reconsider at a future date, should things change. Would seem to make a lot of sense to me, if they could control that for such a small price.