Replies to post #198442 on Eternal Image Inc (fka ETNLQ)

[Specalculator1]

seek and ye shall find amigo.

Everything you need to know about Eternal Image exists with its management team.


Take them to lunch, you buy. Then let us know what they ordered. We will be able to tell the state of the union by what they had for lunch.

oh.. & save the receipt.


lol

[Stock_Stalker]

Great, what little hope I had just vaporized!!

Thanks for the "essential" info, essential.

[midrew]

Nice work.

Pumpers usually take EI's headline and run with it, without knowing what they are supporting.

As you can see by the stock trading, investors weren't fooled by yet another meaningless "relationship".

Nice to see real facts.

[my2pennies]

Of course you "lost interest in investigating any further" as your presentation is weak and ran out of slanted steam. I'm all for fair and valid information but this is silly.

1. There are three Kelly divisions operating within that building. Convington Box, Waterloo International and Waterloo Design. Which sign do you want ?

2. You appear to be versed in Google Earth yet you can't use the measurement/time tools to determine the eastern most part of the building is 440ft x 180ft = 80,000sq ft addition that shows up in 1999 EXACTLY as the Waterloo website claims. Obvious the facility is not 20,000 sq ft.

3. The Waterloo site specifically states "It is our goal to supply you with the highest quality domestic and imported caskets". They have publicly stated the MLB caskets are imported and modified for the branding. Making everything in the good 'ole USofA is a thing of the past. If it's more cost effective to outsource it then good for those that know how do it that way. Successful global outsourcing is more difficult than most understand.

4. If the Kelly's (Gail and Dean LLC) did NOT have their building under a real estate LLC that would be the disappointing part. Looks as if you have never ran your own business. Every company with a shred of business edge rents the building they operate in. Way beyond scope of this message board to school on that topic.

I encourage valid points about Waterloo (or EI) but slanting info to make it more than what it is has no real value.

[Calfire]

When they say "manufacturers" that likely pertains only to their cardboard casket...What they should say is importer - and by the way, we make this one cardboard casket.

I'm not entirely convinced your attack on Waterloo was well researched.
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Dean Kelly, Ex-Limeosol exec and marketing guru, sells MLB and designer caskets
Posted by benner on 11/01/10 • Categorized as News

“Get out of the box.” These were the words of wisdom spoken by Mr. Dean Kelly to the management class that he spoke to last Thursday morning.

In 1976, at the age of thirty-one, Kelly and his business partner took the plunge and bought the Limeosol company for a price of $65,000.

After making only $100,000 their first year, Kelly and his partner knew they’d have to manufacture a higher number of bottles in order to make a higher profit.

In order to manufacture more bottles per day, the company needed to gross more sales annually. Kelly accomplished this by marketing and promoting his company to anyone and everyone.

His hard work paid off. By 1979, Limeosol was grossing approximately $250,000 yearly. A second machine was added to the mix in the mid-80s, doubling production overnight.

The company continued its success, undergoing a name change to “The Works,” and eventually hiring a Board of Directors to oversee much of the company’s activity.

Kelly and his partner also changed the shape of the products’ bottle. The new and improved shape appealed to consumers, increasing sales even further.

Kelly and his partner’s impact on the company’s success was so great that by the time they sold it in 2002, the annual sales totaled $60 million.

In 1997, toward the end of his co-ownership of The Works, Kelly designed and patented a cremation container made of corrugated cardboard that is intended to hold up to 750 pounds.

He is now the owner of Waterloo International, selling the caskets for roughly $1300 apiece. The company still runs today, manufacturing the caskets in Waterloo, IN. According to their blog, the secret to their success is their knowledge and understanding of casket construction.

All partners are trained by Waterloo Craftsmen to compete with demands of the funeral industry.

They manufacture metal and wood caskets that are twice inspected and monitored by strict Waterloo International guidelines.

They pride themselves on “superior quality products, expert funeral sales consultants, expansive knowledge of partnering manufacturers and guaranteed quick response delivery.”

Some of their products include MLB and camo designed caskets. They also make caskets with mattresses in them.

According to their website, the Waterloo International goal is to “exceed our customer’s expectations in quality, service, and value while manifesting ourselves as leaders in the burial and cremation industry.”

link