Eternal Image Inc (fka ETNLQ)

[Calfire]

When they say "manufacturers" that likely pertains only to their cardboard casket...What they should say is importer - and by the way, we make this one cardboard casket.

I'm not entirely convinced your attack on Waterloo was well researched.
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Dean Kelly, Ex-Limeosol exec and marketing guru, sells MLB and designer caskets
Posted by benner on 11/01/10 • Categorized as News

“Get out of the box.” These were the words of wisdom spoken by Mr. Dean Kelly to the management class that he spoke to last Thursday morning.

In 1976, at the age of thirty-one, Kelly and his business partner took the plunge and bought the Limeosol company for a price of $65,000.

After making only $100,000 their first year, Kelly and his partner knew they’d have to manufacture a higher number of bottles in order to make a higher profit.

In order to manufacture more bottles per day, the company needed to gross more sales annually. Kelly accomplished this by marketing and promoting his company to anyone and everyone.

His hard work paid off. By 1979, Limeosol was grossing approximately $250,000 yearly. A second machine was added to the mix in the mid-80s, doubling production overnight.

The company continued its success, undergoing a name change to “The Works,” and eventually hiring a Board of Directors to oversee much of the company’s activity.

Kelly and his partner also changed the shape of the products’ bottle. The new and improved shape appealed to consumers, increasing sales even further.

Kelly and his partner’s impact on the company’s success was so great that by the time they sold it in 2002, the annual sales totaled $60 million.

In 1997, toward the end of his co-ownership of The Works, Kelly designed and patented a cremation container made of corrugated cardboard that is intended to hold up to 750 pounds.

He is now the owner of Waterloo International, selling the caskets for roughly $1300 apiece. The company still runs today, manufacturing the caskets in Waterloo, IN. According to their blog, the secret to their success is their knowledge and understanding of casket construction.

All partners are trained by Waterloo Craftsmen to compete with demands of the funeral industry.

They manufacture metal and wood caskets that are twice inspected and monitored by strict Waterloo International guidelines.

They pride themselves on “superior quality products, expert funeral sales consultants, expansive knowledge of partnering manufacturers and guaranteed quick response delivery.”

Some of their products include MLB and camo designed caskets. They also make caskets with mattresses in them.

According to their website, the Waterloo International goal is to “exceed our customer’s expectations in quality, service, and value while manifesting ourselves as leaders in the burial and cremation industry.”

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