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Driven1

11/08/07 4:45 PM

#35222 RE: Driven1 #35218

The only thing that didn’t say that I wanted to, was to leave the PR’s out of Dez’s hands… lol (the no more trips to the Bahamas’ was funny though. Was that you Phil?)
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Lindy

11/08/07 5:04 PM

#35229 RE: Driven1 #35218

Driven, just guessing, but target markets are small towns with no competition. Their locations are the best part of the company. Mainly, they are locating where other 99 cent stores are not, so they can be bought out by one of the competition.
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peptobysmol

11/08/07 6:01 PM

#35258 RE: Driven1 #35218

When I spoke with Jason he talked about the (NDN) 99 cent only stores and where they where geographically. He obviously didn't want to enter into direct competition with them regionally as he stated he wanted a "presence" where they had not expanded. He specifically stated the middle USA. Oklahoma, Texass, Kansas, and Missouri.

PS Boomer Sooner!
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kuaizhi

11/08/07 6:21 PM

#35261 RE: Driven1 #35218

Driven. In regards to the palcement of new stores.

Granted, in some cases having no competition is a good thing. However, I was surprised that he sounded pretty definate about not opening up a store where competition existed. Or rather, only opening stores where no competition exists.

A rule of thumb in retail is to open a store right close by a thriving competitor. All the biggies (walmart, mcdonalds, burger king, KFC, etc) have proven that time and again.

Perhaps, as they mature they will be more apt to oepn stores in direct competition with others.