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Alias Born 12/11/2006

Re: None

Thursday, 11/08/2007 4:39:29 PM

Thursday, November 08, 2007 4:39:29 PM

Post# of 76909
I feel that the CC was constructive. Specific answers to my questions were as follows.

If the projected 3 year goal of 62 stores was reached, what would be the projected revenue. Answer: Based on the 1 current store the projection is 10.8 mil. By next year Gross. Additional stores expected to do similar numbers.

What is your projected profit margin on these stores? Again current store is running 42.6% (this was impressive to me)

What are the target markets? The answer to this question was a little fuzzy to me. Something like we will target wherever the 99 cent store was not. But it basically sounded like they were focused in the south. Did any of you get more from that question.

And most importantly: To Dez. How can we as share holders feel warm and fuzzy based on some of the past shady or questionable things that have happened with ECFL? At which time Dez. Took full ownership for past actions for about 3-4 minutes. Very impressive.

Note:
I liked his comment on having a tangible business that we will be able to see, and their goal for transparency. (cool internet interaction thing by the way)

Concerns:
Did anyone get where they will earn the capitol to reach their 62 store goal?
And how can they have that goal if they are still unclear on their target markets?

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