To me their benefit is obvious. How else do you garner support for a product like this if the people with buying influence can't try it out first hand? It's one thing if you're lockheed Martin and are well known enough to get a meeting with military brass whenever you want, and another when you're a $30m company still trying to nudge a larger part of your foot into the doorway. The results show up in Virtra's revenue increases.
I have no clue on the ROI based on shows and exhibits but I'm guessing it could be extremely rewarding. Lots of dollars will be spent on training, Just a matter of who's systems will they adapt too; Virtra, Meggitt, Lasershot, or Milo.
According to the attendee list Lasershot and Milo aren't attending.
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