Good post Schneidku. I just look at this sort of stuff as a necessary part of being in business and taking your own business seriously. I would worry (a lot) if VirTra wasn't doing these types of shows/demos. There are also many intangible benefits to being at one of these shows - they (VirTra) get to see the competition, get to hear first hand feedback, meet other professionals. It is also a great chance for employees (like engineers) to be on the front lines of the sales cycle and see first hand what the marketing and sales guys deal with every day. If some engineers do man their booths, the credibility level jumps up tons.
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