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Thats a very good point. On the websites it shows both USPS and UPS. It would be interesting to know the breakdown. I'll be watching what other fashion retailers report for the Holiday season and their respective guidance.
Let me help you out with this BB. I have worked in BigCommerce, Shopify, Volusion, 3Dcart, MagentoGo as well as Yahoo small business and Godaddy as well as open source carts Presta Cart, CS Cart and Zen Cart. What you are talking about when you say "just check the box" means you are NOT using a fully responsive web design. That means you are using one set of code for desktops and tablets and another set of code for mobile and you are also using their cookie cutter code. When it is Fully Responsive, it means that you are using one set of code for any size screen. To check any website, minimize the screen in the top right and drag the right side of the browser to the smallest screen size (probably 330 px). If you see the entire website adjust as the screen shrinks, then it is fully responsive. If it stops adjusting at about 1000px then it is using multiple sets of code and is NOT responsive.
As for Worldofleggings.com, it has huge customization as do all of the Company's websites. If you right click and inspect the various elements, you see that they have used everything from customized Bootstrap, Ajax as well as Jquery. That customization is not built into basic cookie cutter templates that you are probably using. I also see that they have done a very good job making the sub code for all browsers as well as old versions, very nice. The UI is built very clean using both the latest versions of CSS3 and HTML5.
I can say that if you hit the button enabling the cookie cutter mobile mode in BigCommerce, you dont know much of anything about customization. Sorry bud, but thats just a fact not a cut down. UI coders are $60 - $100/hour skill sets and it would be very expensive if the Company outsourced all of this coding. Using Ajax and Jquery, as well as Webkits, is very complex and the Company's sites are very well customized, very clean and up to date, from what I can see from Inspect Element.
BTW, the underlying source code that drives the UI interfaces (CSS/HTML) is written in PHP which is complex code that is done by extreme and talented code geeks. If you are playing around in an open source cart, you had better know what you are doing and then some. If this Company is doing all of this customization inhouse, very very nice!
If you would like, you can tell your website url and I can give you some thoughts on your site. No biggie
I would agree that showing the spot in-store is not "airing" the commercial. Thats just using media created by the Company effectively and broadly. The spots have generated 258,669 youtube views which can be argued whether that constitutes "airing" or not ... some will say yes and some no but who cares? The Company is using its media regardless. In the 2013 annual report the Company explains why it did not air the commercials. Anyone can go and read up if the want.
How does anyone know whether the spots have aired? They maybe be running in the LA local market, maybe they are doing tests, maybe they are not. From what I can tell, the Company isnt going to provide much if any info about what they do are doing anymore, probably because of how people spin and twist things to fit a personal agenda, whether its true or not.
How in the world am I supposed to know? All I see is what is on the last report and its not broken down by website so who knows. The stock price goes up, everyone is a cheerleader, it goes down, everyone gets angry and throws blame around except they never blame themselves, it has to be someone elses fault not theirs for buying at the wrong time. Sorry if you bought too hi bud, but looks like it could be bottoming. If someone thinks the Company's revenue is going to keep falling, then the stock will keep falling. If someone thinks its going up from here then go long ... who knows. I am not Carnac so your guess is as good as anyone else's. I get tired of people spinning things to fit a personal agenda. If it goes up, it goes up ... if it goes down, it goes down ... if anyone knew that answer they would be roch wouldn't they. Either way you take a chance with any stock, especially a microcap.
Then why do you compare Lululemon with this company all the time? You always want it both ways as long as its a negative slant, you are ok with it.
No, it is perfectly fine to compare Google and this company. Both are companies allocating resourses to derive commerce. Any company, big or small has the same challenges. The point is even more relevant in the fact that Google has MASSIVE resources, both human and capital but yet they fail at so much. I would say that it paints this small company in an even better light as they have such limited resources and yet they still keep innovating. Innovation is all about trying, trying and trying again. Thats just how you build a company.
The comparison must be ok to you because in your second paragraph you made a comparison between the two companies, its negative but thats the only narrative you want to project which is why you felt it was ok to include that in your response.
The very essence of building a business is diversifying. How long did you think leggings were going to stay as "All the Rage" in fashion? They were hot for a while and just like every trend it cools off. I'd say the Company saw this and diversified. A good Company will try many things, some fail some succeed. Thats what expansion minded companies do.
I am sure you are aware of Google, here is a list of some of their businesses they tried and failed:
Google X
Google Catalog
Web Accelerator
Google Video Player
Google Answers
Google Wave
Wiki Search
Google Audio Ads
Dodgeball
Google Jaiku
Google Notebook
Google Page Creator
Google Buzz
Google Lively
Google Print Ads
Google Reader
iGoogle
Google Health
Google Knol
Google Picnik
Google Video Marketplace
Google Fast Flip
And more....
NEW STORE OPENING: Look back 6 press releases and you'll see the Company opened its new store, VivaVuva, so the Company has 2 stores.
STORE CLOSING: You can spend 5 minutes, as I did, and do some qualified research. Right from the August 1, 2013 filing the Company states: "On May 31, 2013 the Company closed its Robertson location as the lease had expired and an amicable agreement on signing a new lease could not be reached. Since the landlord was requesting $9500.00 monthly rent, the Company did not renew ..."
Robertson Store Sales for the Quarter: $33,831.20
New Lease Costs if they had Signed: $28,500.00
So your suggestion is that the CEO should have signed that 3 year lease?
UNPRECEDENTED 6 YEAR STORM NAMED DANNY: So 6 years ago, the 2008 annual report shows revenue of $12,120.22. From there, the CEO turns it into a Company that is doing millions upon millions of dollars in sales. He takes it from virtually zero to millions. Doesn't he also do all do the all code for the websites and the SEO on top of running the Company? Yes, I see the storm.
Omg, the Lululemon Challenge? How long ago was that? Wasn't George Bush in office when they did that? So they should have continued with that challenge even though they discontinued that line? That was 5 or 6 years ago bud, seriously. Their leggings business was growing like a weed so they dropped that "Lulu" line and made leggings their focus and now since then, the Company has millions in revenue. What year was that Lulu thing in?? 2009? Wow bud, you need to get into 2015.
You need to do some research which is always lacking with your broad statements.
Companies that went bankrupt in 2014:
Delias
Love Culture
Dots
My-Wardrobe.com
La Senza
Escada
Quiz Retail
Deb Shops
Coldwater Creek
To name just a few
Fashion retailers closing stores:
Guess 50+ stores
Abercrombie 110+ stores
Wet Seal 338 stores
Aeropostale 75+ stores
American Eagle Outfitters 150+ stores
Saks 6+ stores
French Connection 17 stores
Bebe 48 stores
GAP 189+ stores
Express 55+ stores
And on and on
I'd say this Company is navigating a storm which is what makes this Company worth taking a very good look at. The Fashion industry is getting obliderated and if a small Company can keep moving the sticks, could be interesting.
You have to do just a little bit of research YU. Again, this took about 10 mintes to find this info. When someone makes broad general statements without a shred of backup, you have to question the validity of their opinion.
So basically, had you of sold when you bought and bought when you sold you would be up $50k? So does it not have more to do with your trading decisions? Why didnt you sell when it hit $0.03? Or is that when you bought? Since when is someone else responsible for your decisions?
Well YU, I mean baronius, I have looked them over and please let the studio audience know how they are not GAAP? I understand accounting and they look 100% compliant. The fact is, and this may be a stretch for you to get a grasp of, no one on the planet could know. Only an audit could determine whether an asset was capitalized when it should have been expensed or vice a versa (thats latin btw). If you look at the financials, Goodwill assets stayed the same at $36,690.31. Total Other Assets decreased by about $1000 which means they used a cash in, cash out accounting and expensed everything directly as an expense. Yes, they are GAAP.
Why is this so hard to figure out? Seriously? It took me less than 5 minutes to figure this out.
Yes, its very similar to their, there, they're or perhaps they are. Small little errors that speak volumes.
How could any of this be so complicated for some people? Wasnt it you that was furious over the Company backing out of the Kardashian store? Yes, the same one that just went bankrupt? Seems like the Company had extremely good insight because this company would now be bankrupt too wouldn't it Einstein.
New stores? They opened on Melrose instead, why are you confused?
Private Label? That was when they sold activewear what, 3 or 4 years ago!?!? So you want the Company to continue with a private label for a line they completely dropped? Why would you spend all of this money on a discontinued line? Huh?! What are you so confused about?
Lulu Challenge? For what??? They do not sell ANY activewear at all! Seriously, why is this confusing?
Closing the Robertson Store? Do you not read? This maybe a tough concept to grasp but in the June 30, 2013 report they state that the landlord was asking $9500 per month. If you can't read, have someone read it for you. Its in the second paragraph. Why is this so confusing?
Made in America ? The whole thing was a sham. Read the reports from the Company and you would not need someone else to explain it to you. Why is this so confusing?
So your entire wishlist would have seen the Company go bankrupt with that now bankrupt Kardashian store, sign a lease for almost $10,000 a month just to keep you happy? This is not rocket science ... or is it
Its like watching an episode of Beavis and Butthead. You're not sure what they are going to say but you know its not going to be too bright. So you look at the websites once every two years, you have no clue and have never even thought that signing up to the Company's emails would be a good idea (just to even check a couple), you apparently do the financials for the Company to boot, you have never ordered a thing from their websites to check for service levels ... what have I missed? So when you make any comment about the Company its from a position of pure guessing and making assumptions, correct? Or you just grab anything someone else has said and use the "Parrot" technique and profess it as true and factual.
Reminds me of the Tropic Thunder line "I dont read the script, the script reads me". Lol, just good entertainment.
Omg, this is just too good. You must tell us more about the time you did the financials for the company ... for free to boot, what a super nice guy YU is!! Which quarter did you do for the company? What year was it? Please provide some details.
You cannot pay for this kind of entertainment, just too entertaining for words.
Wow, so you are not even signed up for updates from their websites?? The first thing I did when I started watching this company a few weeks back was to sign up so I can see if they are on top of it and what they send out. They have been sending out 2 emails every week and that was the one from today. So there is one person on this board that recieves company info? I guess 2 now, amazing and just too funny. This board is just fabulous entertainment.
Who am I Kreskin? Am I supposed to place the jack of spades to my forehead and have any idea what you are talking about? Aren't you the one who checks the websites once every 2 years? Yeah, I am getting an image now ...
So why are you so confused on this issue? A company can choose to write off amort and deprc monthly, quarterly or annually, its up to them. You specifically said that the Company did not book amort and depr, that it was not done quarterly, that is because it was and is done on an annual schedule. This company writes it off on a yearly schedule that is itemized right in the balance sheet. Take a look on the 2013 report, a total of $629,583.56 in accumulated amortization and $155,220.00 in accumulated depreciation. Fiscal year 2013 shows $127,857.00 in assets written down. Where are you confused? It took me 2 minutes to find this info in this Company's disclosures.
Lol, really? (Again) depreciation and amortization are booked once per year at year end not quarterly. It looks like they are writing off on a regular schedule as GAAP allows. You can see that in about 2 minutes by checking the annual report.
Lol, really? You don't need to spend too much time. I plugged the websites into www.brokenlinkcheck.com and there absolutely none ... thats zero on thousands of pages. You can check for yourself.
Seems more amusing than anything else
You just have to love Bill Ackman's style. Win or lose, he is as tenacious as they come.
Ah yes, the politics of Washington. What a wonderful web they weave.
Its always a risk reward quotient and invested money can bring out an emotional side. If the likes of Bill Ackman see a potential upside then it seems like FNMA maybe a pretty good bet with some risk capital. Money can amplify emotions so it shouldnt be taken personally. If there were no certainty around FNMA then it probably would be trading a lot higher which makes the potential upside.
Oh no, all good. I just wanted to get the valuable perspective of someone who visits the Company's websites once every 2 years. Thank you, I appreciate the reply.
Coming from someone who has looked at the website once in 2 years, it is unclear what you are trying to say.
There was a major Google Panda upgrade this year on May 21, it was Panda 4.0. Penguin is the other Google algorithm update. Panda 4.0 was implemented on May 21 which changed the entire Google algorithm significantly. It was described as the largest change to the Google algorithm in years. Panda 4.0 was described as a small business killer and it even hurt big sites such as Ebay, ask.com, health.com and many more. A big part of Panda 4.0 is about determining which websites the site links to. If a site linked to a low page rank or no page rank site, they will now be penalized. It takes 9 months to a year to even get a page rank of 1 now so linking websites is not a good idea anymore.
Most websites now use a "No Follow" link to every website they link to because of the jeopardy associated with linking to other sites and so now, very few websites link to one another or they do so very carefully.
I would say that the Bravada webmaster knows what he is doing as they seemed to of navigated Panda 4.0 very very well. The Web and Google are very complicated and the fact that this Company knows and understands that is very impressive.
You don't know the difference between an actual company PR and Stock wiki? If it would help you out, I am sure anyone could help you out so you understand what a PR is and what Stock Wiki is.
Why don't you read the PR about the VivaVuva store? It says Hollywood and even gives the exact address and if you are in the neighborhood, why don't you drive by to see the store and see for yourself the store is open.