Bravada International Ltd (BRAV)

[TheBane]

I would agree that showing the spot in-store is not "airing" the commercial. Thats just using media created by the Company effectively and broadly. The spots have generated 258,669 youtube views which can be argued whether that constitutes "airing" or not ... some will say yes and some no but who cares? The Company is using its media regardless. In the 2013 annual report the Company explains why it did not air the commercials. Anyone can go and read up if the want.

How does anyone know whether the spots have aired? They maybe be running in the LA local market, maybe they are doing tests, maybe they are not. From what I can tell, the Company isnt going to provide much if any info about what they do are doing anymore, probably because of how people spin and twist things to fit a personal agenda, whether its true or not.