From a little dd i did here is what I found.
Pros
1. LuViva is great device which will help a lot of women.
Medical
A. 1 minute detection
B. No biopsy needed.
Financial
A. The device itself is sold as same price as the cost to make
B. 80% of the price of the one time use cervical guide is the profit
2. They complete license agreement with Turkish distribution partner with minister of health backing.
3. They ship 8 devices and 4500 cervical guides to Indonesia.
4. They contacted FDA about refiling their application for their device approval.
5. They receive regulatory approval for sales in India.
Cons
1. Their first FDA application was denied.
2. They have 18 mil liability as of 1q of 2018
If i miss something please say so. Because at the moment i am interested in buying in for my long-term investment but not sure what will be my entry point. Right now, the only reason I see why the price is dropping is because of the liabilities and the FDA denial. In my opinion, the product is great. As a starting company, they are doing great with promoting their product. Also i believe once they apply again for approval, they will be approved since they reach the requirement that the FDA requested from them.