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Here's my concern.
I know shenanigans are going on at another company. A years's worth of PR's were found to be untrue.
I am not saying the same is happening at DKAM, though there is one similarity. Both companies used dilution to raise capital.
This other company put out two PR's in a week, and "window dressing" to be able to say, see, it's here, our PR is true. On the very day of the second PR, Epicstockpicks.com puts out in their newsletter with the following: " ... (company name) tops our list and we`re watching very closely Tomorrow for a breakout from this current consolidation channel its been trading in. ...". They add in the disclaimer section at the bottom with all the other disclaimers that they were paid $10,000 for the one day campaign.
The other company is charitably a borderline fraud, if not outright. The stock traded more than 7 times it's normal trading volume two days ago and jumped by 50%. Yesterday it closed up .0003 from where it started one day earlier. I think it was all coordinated to dump shares and further dilute the stock. The other company paid for the "announcement" and sold stock.
The other company was projecting $9,000,000 in sales in a PR for the first quarter last year and to date can't produce anything to prove they sold anything other than 500,000,000 shares of their penny stock.
The night before the information was released this week a whole new group of posters showed up on the board telling everyone that the news was being announced the next day.
The major difference between the other company and DKAM when it comes to "news" is when DKAM puts out a PR about Rheingold, the distribution is real, the sales are happening. You and I disagree about whether DKAM can ever be profitable, and what a breakeven point is, not if they are actually selling beer right now. We know they are. Mr Bill thinks every time a PR is put out it's so PK can sell more shares. To paraphrase him, the stock jumps on the news and then settles down to a new all time low. There is nothing unreasonable about these opinions.
There are legitimate PR and analytical research companies. Now I know there are also companies that purport to be legitimate research companies and are paid to put out bogus research. There was no research at all. They were just paid to write it like they actually did research.
I just want to know which is which, and when a poster appears here touting information from one of those companies, I would prefer to know what is going on. They aren't disclosing anything like Epicstockpicks.com did to CYA. The new posters are just spreading the information without the disclaimers.
Check the link I posted ... it's a long page. They pump the stock very near the top, and towards the bottom of the page they post the disclaimer. They did get paid $10,000 to pump the stock. I put the link at the bottom of this post again for anyone not going back to my original post.
I just want to know which companies accept money for pumping stocks. This one very clearly does.
kezzek Share Saturday, February 05, 2011 3:30:28 PM
Re: FUNMAN818 post# 56482 Post # of 56485
No one promotes stocks to the public for fun. Either they take compensation or they buy shares quietly first.
Legally, anyone accepting compensation must disclose it. Of course, not everyone follows the law. It also can be very hard to find the disclaimers.
http://thestockmarketwatch.com/newsletters/2011/02/04/epic-watchlist-for-friday-24-sfio-is-a-sub-penny-on-our-radar-tomorrow/
Bull Vs honest investor info: Can anyone tell me if they know which of the companies involved with pumping stock information into the field like epicstockpicks, beasonequity or any of the other companies that traders regularly use and site for reasons to buy or sell, accept fees for doing the promotion of said stocks?
Does anyone know which ones do and which ones don't.
Here is an example of one company that does accept fees. This is a copy from the disclaimer link:
http://thestockmarketwatch.com/newsletters/2011/02/04/epic-watchlist-for-friday-24-sfio-is-a-
sub-penny-on-our-radar-tomorrow/
"Epicstockpicks.com has been compensated ten thousand dollats by a third party, StockMister, LLC for a one day Smokefree Innotec Inc. watchlist advertising services contract. Epicstockpicks.com does not own any shares of SFIO.
I thought I was witnessing a bit of support today, and some .005 sellers having fun.
Some think PK was selling.
So who is buying?
Nearly $20,000 traded hands today almost doubling yesterday, on old news.
I wonder who is right, and what happens Monday?
I was certainly wrong with my .004 guess.
Now shareholders, save some dough and go buy Rheingold, drink up, and toast to some good volume and "not another record low".
Did anyone figure out this may have all been planned since it was so well publicized last night.
With all the pumping going on here and elsewhere, and the timing of the web site with today's PR, maybe, just maybe, SFIO is raising money by selling shares? It's the only way they can bring in money.
The puny dollars board members have spent isn't close to the 9 million management said they were going to reap in revenues last year. SFIO needs to advertise to the consumer if they hope to generate substantial revenues from a web site.
They also need to bring out the e-cig soon because that's what people want to buy.
The longer the e-cig is not available, the lower the PPS.
BTW, did anyone see this on CNBC this morning:
http://www.cnbc.com/id/15840232?video=1780657909&play=1
Smoke Signals Fri. Feb. 4 2011 | 8:17 AM[04:53]North Carolina is the top U.S. producer of tobacco, with Susan Ivey, Reynolds American president & CEO.
I think you wrote faster than you meant to.
DKAM needs to consistently post revenue gains quarter over quarter while narrowing it's loss to encourage confidence and a rising share price.
I am holding DKAM for now because I believe that will be the trend.
A disappointing revenue report in the next 10Q without a narrowing loss will probably doom the stock for as long as the company exists, until they turn that trend around.
If the trend is positive, more buyers will step in and look at this as a traders heaven. Positive news in the trader game is like air to humans.
If the trend is negative .001 is on the horizon.
Mr. Bill Share Friday, February 04, 2011 9:33:30 AM
Re: FUNMAN818 post# 56267 Post # of 56269
You agree DKAM is TOAST .... .............................
If revenues do NOT narrow substantially
Offense sells tickets, defense wins championships.
Revenues drive up stock prices when losses narrow. It's a trend investors like and happens consistently on every exchange.
It's DKAM's only hope for the next year or more to increase shareholder value. Watch MGI today as an example.
Let's keep this in perspective.
About $10,000 traded hands today. That's not much to write home about.
There just aren't that many shareholders. If the shares all came from DKAM, that's too bad. If someone bought at .005 and sold at .006 I'll be darned.
That said, DKAM "looked pretty" today. We didn't set a new all time low, and the spread between the bid and ask were fairly close for most of the day.
If other board members also lived in states where Rheingold is now available and could report on Rheingold's restocking in their local stores, I at least would like to know. Selling to repeat customers and locking them in is the key to sustainable sales and revenue growth.
Does anyone live in NY, NJ, KY, OH or PA.
In my CT area stores, they generaly have 4 to 12 Twelve-Packs of cans on the shelves or in the cooler. I have not seen the 18 packs or the bottles.
I'm still drinking to lower my cost per share.
Thanks guys (kezzek / Spartak) for the civility here.
I've held and lowered my cost per share since 2009. If I knew then what I know now ... you know.
DKAM hasn't been kind to me, but I haven't "realized a loss" yet, so right now it's just like a buried treasure, that may or may not be found.
My intention is to wait around for the 10Q to see what the revenue development looks like.
I honestly see the potential for revenues in the next 10Q of $250,000 - $350,000, and if it's so, then there is the chance to grow out of the red over 12 - 36 months. My opinion only. If that's the scenerio, I'll hang around for a long time. What choice do I have now? Really, what's my choice?
It's a tough story to see anything positive in its past. There's no need to be a pumper. DKAM is what it is.
I need plenty more than half a penny growth. Lot's of "pennies" are a trader's delight, and they are for companies not selling anything.
At least DKAM is 4 months in to a product roll out I thought was going to start shortly after I bought the stock. So better late than never.
No matter what, I am going to suffer through either and or both, dilution and traders buying and selling for fractional gains if gains happen, or watch the price head to 001. Remember my prediction was .004 for tomorrow.
However, I just saw .0067 so I'm not so sure I'll be right about tomorrow's price.
If DKAM can't keep revs growing, they're toast anyway. If they can, Rheingold might be their golden ring.
kezzek Share Thursday, February 03, 2011 1:18:24 PM
Re: FUNMAN818 post# 56191 Post # of 56200
Good luck Funman. I would argue that they did a great job with Trump from a sales and margin standpoint. They fell apart in not containing expenses then and I think now it's just not possible given the lack of funds, the liabilities and the equity.
None of that says the stock price can't or won't climb, but if it does, I think it will be entirely on hype and momentum.
Remember, the entire premise of the Mexcor deal was "We don't have the funds to pay for production, marketing, sales, etc." Immediately replacing that high margin, capital intensive spirits production with a low margin, capital intensive beer production does not bode well, IMHO.
But seriously, I hope you and the company do well.
Spartak Share Thursday, February 03, 2011 2:06:55 PM
Re: FUNMAN818 post# 56191 Post # of 56200
Hey, Funman, I wish you (unlike 2-3 'naked pumpers' here) success with your investment. Trust me I know how frustrating it is to be DKAM shareholder. But, for your sake, take my advise: don't deceive yourself in wheighing in only positive developments in your analysis. Decipher everything: positives and negatives. And while hoping for the best scenario, keep in mind worst one also.
If you ask me, DA's negatives outweigh positives by a mile. There will be more dilution, more R/S, more abandoned projects because of "market conditions" and as a result more chances to pick up those "cheapies".
kezzek, I've seen some posters who can't do basic math, and they write like they've never gone to school. Thankfully, you're neither.
I cannot argue with your math. I just disagree with where we will learn their profit margin will end up (plus or minus 20% - 40%). I also believe that unless management is as-dumb-as-a-stump-of-a-tree, they will learn to contain their expenses. That is if they are motivated to become a real company.
Otherwise they'll never attract the private investor(s) they need to put Rheingold on the "marketing map", never see the share price climb, and never find new board of director members who have run other companies and presently sit on other boards.
I have invested elsewhere in cheap OTC stocks where that's exactly what happened. I remain hopeful with Rheingold "selling", management can get serious about the opportunity sitting in their lap.
They've managed to do something very real at the moment; introducing a product and selling a lot of it in several states, with more sales and states scheduled to come on board shortly.
They're going to report a sizeable increase in revenues this coming quarter. If they can continue to sequentially do that, DKAM may have a real opportunity to build share holder value. I would like to see them do that.
Spartak,
LOL ... that's a VERY funny line.
"Good luck to all longs, because they will most likely meet the fate of dinosaurs."
You guys are going to have to pump a lot harder to get this dog to avoid going down to .001.
SFIO's retail web site is the worst retail site I have ever seen. I cannot believe what I saw is what I was waiting almost two years for.
The Smokers Option is so far removed from what the public is looking for. It's clear e-cigs are the wave. Just look at all of the competitors "slick" web sites, and reread the articles you keep posting about them.
SFIO is selling a product on the web site that yesterday at least half of you were confused by; you weren't sure of what it really was. You're the "traders"!
The worst thing is SFIO has no advertising money, and they are trying to sell a product no one knows anything about. They have to educate the retail market, and that takes money.
At the very least, they have to educate the market via their web site, put up testimonials, and CLEAR pictures.
You guys are all going to be happy. Not with your holdings, but that I gave up and sold out.
Revenue guesses? I've been pretty up front with my assessment of revenue for the next 10Q report. I figure it will be between $250,000 to $350,000, and shared all my reasoning on past posts.
Just for a guess, how about giving your revenue ranges?
We all know initial orders have been shipped, and some of us have witnessed Rheingold continuing to be stocked on retail shelves for as long as 4 months so far.
I also believe it will take approximately $4,000,000 - $5,000,000 in annual revenues to put the company above breakeven, regardless of dilution.
So how about it? Share your estimates and give your reasoning. Details of mine have been posted.
Why?
How do you know ahead of time?
Share the link when you find it.
cargo_hauler Share Wednesday, February 02, 2011 4:21:18 PM
Re: None Post # of 56157
Looks like American Bulls will give BUY CONFIRMED rating on DKAM after todays trading.
SFIO Any opinions on SFIO and their new web site with a shopping cart introduced last night?
BID .0067 ASK .007
http://store.smokefree-innotec.com/products/Smokers-Option-Menthol.html
When the spread between the BID and ASK narrows, that's good, right?
Where's Ken Fuentes? BTW, "you're all welcome". I was the one who posted the shopping cart info ... post #14318 ... for everyone to get happy about.
The web site is missing Ken Fuentes; the person at the heart of a controversy I believe initiated by truescammer on or about January 21, 2011.
I find it incredibly strange that a storm developed about Ken's background, and now he disappeared from the company web site! Check it out. www.smokefree-innotec.com/
Did the company disassociate itself from him because of the discoveries on this board? Is he really gone, or just in name only?
Has anyone else questioned this or know what happened to Ken Fuentes?
I spoke with Ken Fuentes just before New Year's. He told me the web site would be up the next week, and the e-cig would follow a few months later. Now he doesn't seem to be part of the company any more.
BTW, as far as SFIO having a top quality retail web site, it definately gets a thumbs down. Even the pictures are blurry. The creator is no "webmaster". There is no Flash, no pizzaz.
As for Yannigr's comment, that was answered in the company's PR from Jan 25th. There should be no need for a "soft-opening". (See the section of the PR below):
Maybe they don't have enough stock yet, or maybe they want to keep a little quite to test the site first or maybe they don't have enough manpower to start sending packages around the world. They are not a huge company with hundreds employs so they have to move slowly.
SMOKEFREE INNOTEC ANNOUNCES INTERNET DIRECT MARKETING PLAN
Posted by Smokefree Innotec on Jan 25th, 2011
After meetings in California and Las Vegas, through our webmaster we have created a joint venture with a shopping cart fulfillment provider to redesign our website to include an easy to use cart for the convenience of our Smokefree customers.
Nothing other than Rheingold revenues mean anything. Not Mexcor, nothing.
After all of these years, DKAM has reached the S_ _ _ or get off the P _ _ point.
Who can disagree with that?
If DKAM generates approximatly 4,000,000 to $5,000,000 in annual Rheingold revenues, DKAM will most likely top breakeven, and go beyond it.
They have a LONG way to go to reach that point, but nothing stands in their way. They are signing up distributors. I don't really know how, but it's happening.
Rheingold is "on the shelf" and I see it.
Nothing is THAT easy though. If it was, everyone would do it. Success and profits are still a LONG way off.
My projection for this quarter is only $250,000 - $350,000. If they show they are heading in that direction, with quarter-over-quarter growth going forward, there will be a whole new dynamic to the stock.
Continued distributor expansion and re-orders are the key. It doesn't matter if some of you feel the distributors handling Rheingold need product to sell; thinking somehow that is a negative. Thankfully for Rheingold, that's the distributors problem.
It works to Rheingold's advantage. They still distribute product to retailers. That generates awareness and revenues.
If revenue doesn't step up quarter-over-quarter, DKAM is toast. If it does, and exceeds those projections, none of the past failures will impact what's happening.
That's because NEW investors who have not lost equity won't care about the past, other than if dilution continues unabated. That's DKAM's Achilles' heel.
Regarding dilution, I think it will have to cease before it gets too rediculous to defend because DKAM's management will HAVE to know they are cutting off their own noses to spite their own faces if revenues really are growing.
Tigers can't change their stripes. Since massive dilution happened, it's likely to continue unless management has a compelling reason to stop it.
For instance, if the 5th, 6th and 7th month's combined revenues exceed $450 - $550 thousand, I would be hard pressed to think that even a 5th grader would think they could make more money diluting the stock VS building their own shareholder equity.
There will be too much money to make based upon increased share holder value. Even management knows they are the biggest shareholders.
I don't care how much PK makes and how much anyone feels he wronged investors.
I feel pooped upon too.
Based upon the PR's, I thought Rheigold was going to be introduced 6 - 12 months earlier.
Right now it's a whole new ball game. DKAM only has to win once. They have never shown they are winners, but it can happen.
Sit back, pop open a Rheingold and watch. It may happen right in front of your eyes ... or not.
Regarding your opinion of the best companies to invest in, please read my entire post from where you know me from # 14318.
I pointed out the web site, but specifically question #2 was swept under the rug.
Regarding your opinion of who not to invest in, please read my entire post where you know FUNMAN from ... I was the one who found the sale sign ... look for number 14318. Specifically question #2 which was swept under the rug.
Two or three SFIO posters are more enthusiastic than everyone else, and also in touch with management. So I have two questions for the posters who have contacted them in the past two weeks.
If you go to http://www.smokefree-innotec.com/
1) On the home page you can click on the pictures of Smokers Option ... they have a "sale" sign ... but I am not redirected anywhere. Is anyone else redirected? Have the "sale" signs always been there?
2) When you go to the management and contact page it's slightly different. It's missing Ken Fuentes; the person at the heart of a posting controversy I believe initiated by truescammer on or about January 21, 2011.
I find that incredibly strange!
I spoke with Ken Fuentes directly, just before New Year's. He told me the web site would be up the next week, and the e-cig would follow a few months later. Now he doesn't seem to be part of the company any more.
Has anyone else questioned this or know what happened to Ken Fuentes?
griff100, There's nothing wrong with being negative, but in answer to my question, I don't have to hope the revenues will post in either quarter. I was just wondering which quarter they would post, and how the $50,000 figure was calculated. Of course the revenues are going to post.
It's pretty interesting that the PR included a sales figure at all. I don't recall previous PR's announcing new distributors including sales information. It was probably included because it may have been the single largest order. That's also a useful piece of information if it is accurate.
I also won't categorize the latest quarter as a disappointment. I will only grade it after I see the financial's. As I've said, I expect somewhere between $250,000 - $350,000 in revenues. That's a pretty conservative number based on initial distributors restocking twice, and whichever new distributors were brought on board. I am not including any other sales because I think of them as pretty insignificant to the changes happening at DKAM. I will be quite satisfied with those revenue numbers for the 2nd, 3rd, and 4th month of the product's roll out. Much less and I will definitely consider it a major disappointment. Much more and I will be buying DKAM.
Every week since September when Rheingold was introduced in CT, I see Rheingold being re-stocked on shelves in CT. My questions all along were if retailers who were carrying Rheingold keep re-stocking it, and as the distribution network expands, if re-stocking continues at the new retailers as a trend or if it tails off? That information will generate the ultimate "grade". This isn't going to be subjective.
Right now the only negative on the table is dilution and to what extent it happens. We know about the 30,000,000 in the employee compensation plan, but until we know that was distributed we don't know anything else. I assume some more dilution has happened, but I have no idea other than to base that guess on what happened in the past. It took several years for the dilution to happen to the extent that it did, and it happened during very difficult financial times, spanning numerous missteps by the company.
Revenue and dilution answers will be forthcoming in 6 - 7 weeks.
I will believe my eyes for as long as I see Rheingold being restocked or not. That's all I can be absolutely sure of, and the same goes for everyone else in other parts of the country.
griff100 Share Tuesday, February 01, 2011 12:02:35 PM
Re: FUNMAN818 post# 56076 Post # of 56079
He'll leave you to try to figure that out so you can be hoping for it to show NEXT q...after this disappointment of this one.
Thats how he operates...
Michigan Revenue: I wonder if DKAM's next 10Q will reflect this sale or if it will post in the "following" quarter?
I also wonder for the PR's sake, if the $50,000 value is calculated at wholesale to the distributor, distributor to retailer, or retailer to consumer?
The first two containers of approximately $50,000 of Rheingold, New York's Beer since 1883, has already shipped and will be available at Michigan retail outlets in the coming weeks.
DKAM may be reaching a critical turning point. It's dismal history may ... may be coming to an end.
http://www.globenewswire.com/newsroom/news.html?d=212406
Share price reflects sentiment. Don't argue it.
Defining the last quarter as successful is a stretch. Shareholder equity collapsed more than 90%. I am not happy with that.
I am the "long" still looking for "the next" 10Q. The negative posters have heard that all before. I'm living on a prayer; that enough budget minded beer drinkers try and re-buy Rheingold.
If Rheingold can start a visible marketing campaign with cash from anywhere (dilution, sales, management's pockets), and inventory is restocked at retailers, I will believe my eyes and act accordingly.
Rheingold is the defining product of DKAM. It either succeeds now or never. The next 10Q has to show significant signs of life.
Whoa, dilution kills equity and there is no doubt DKAM used it to pay operating expenses.
There is also no telling how much dilution has happened since the RS. It may have, we also know about the employee compensation plan with up to 30,000,000 more shares, and if DKAM loses the LIQR arbitration, you can be sure the only equity the company has is stock.
Mr. Bill hasn't mislead anyone. Just look at what happened over the past few years. He didn't make it happen and isn't the cause of the stock dropping now. What's happening was earned by DKAM, and that's because they lost money and took opportunities and ground them into worthless dust.
One of the differences between me and Mr. Bill is that I believe and say "out-loud", this company now has is a glimmer of hope. I also own it.
I however won't be buying any more stock in the near term, but will in the future if the stock drops another 50% - 75%, AND I continue to see it in stores. I'll have to believe my eyes, even though I don't have an accountant's facts. Likewise, if I witness its absence, I won't ignore that either.
We're only 6 - 7 weeks away from the next financial statements. One way or another, Rheingold is going to define where DKAM goes from here, and we may have a very good idea in March. We'll know the dilution rate, revenues, and status of pending company conflicts.
I did predict a while ago that the price would be .004 by Super Bowl. I don't think it will get there in the next 4 days. It might not happen until next week.
I do think DKAM can do nothing but go down until the financials come out in March. If revenues exceed my expections ($250,000 to $350,000) and top $400,000, I will be pretty happy buying DKAM at .01 - .04, all the while knowing I missed out at buying more of it at a tenth of that. I own enough of it now, and I'll still make plenty of money buying more of it later if I think the increasing revenue trend will continue.
For all of you "traders", your gamble now is to buy it because you also think it's going to meet or exceed my projections. I think if it does, the downward slide is going to halt.
I'm not buying anymore right now because I own as much of it as I want, and way more than I wish I had at risk; it's the old adage "if I knew then what I know now".
As for a new DKAM and an old DKAM, that's an imaginary distiction that really just seperates the pre-Rheingold and post-Rheingold eras. The people haven't changed, just like a tiger's stripes will never change. It's the same company with one key new product that might save it. The other distinction is pre and post RS.
DKAM is less of a risk today then when I bought it. Based on my thinking DKAM was re-introducing Rheingold 6 - 12 months before they did. That was my mistaken reading of the PR's.
In the mean time while I wait to see what's going to happen, I have been buying Rheingold and drinking it to help me get back to even.
Rheingold will be available at my Super Bowl party too. So will tastier and hoppier beers, and well as everything in my full bar. To each his own; I have it all.
The next financials are due out on or about 03/21/2011.
I have been around since 2009. I've seen alot, but not all of what the negative posters have witnessed. They've seen disasters I've only read about. DKAM also had to weather the economic storm of 2008/2009. They did very little during that time to inspire investor confidence.
I've also posted plenty of negative stuff. The negatives are in front of us for all to see. I just hold a view that something different may be brewing.
Regarding dilution: It's all documented. DKAM has used it to fund company operations and pay vendors. Doing so crushed investor equity.
The last 10Q details more recent uses of stock, but you need to dig deeper into the past to learn more about the mistakes of years past.
I don't hold the view that a tiger can change its stripes. Management isn't likely to suddenly get smarter businesswise. That's why I have also called for new and heavy hitting directors who have run companies and sat on other company's boards.
That said, they may accidentally become successful. If they really start to generate consistent quarter over quarter revenue increases, they are going to be forced into wising up regarding dilution; continuing it will only be cutting off their own nose to spite their face.
Dilution? Does anyone have a data source that indicates the number of outstanding shares so the dilution can be tracked? Doesn't something have to be filed with the SEC?
Or are we going to be forced to wait until the next financials come out? That will also probably be the first time we get to learn about revenues? At least DKAM seems to be providing that information in a prompt manner.
The Lion Brewery isn't a public company. Does anyone know someone there who can be asked about "Rheingold's" production?
I really hope all of you guys who keep loading up buying cheapies make millions ... I'll do well too. I can't wait to laugh all the way to the bank.
Meanwhile ... the month ends in a few hours ... and "Our webmaster has estimated the cart will be available to the public by the end of the month after testing“; Posted by Smokefree Innotec on Jan 25th, 2011 in Smokefree Press Releases.
That's just the latest PR that's revealing by looking at what has not happened.
The thing that is most amazing is there is an endless supply of stock. Some of you guys are buying hundreds of thousands of shares (or more) everyday.
Whenever we see financials, I will be amazed if the outstanding shares haven't been further diluted.
Some how management funds their salaries and operating expenses. They also needed to secure outside "Startup funding for the initial inventory has been obtained and inventory ordered". So that's not being covered by cash flow from sales.
It's going to be exciting when the web site "opens for business". I'm just wondering what they did with the money they raised through dilution, why they don't reveal the outstanding share info anymore, what happend to the $400,000 they raised in Europe to fund the initial orders over there, and when we are going to see readily available product and sales results. I say "show me".
Spartak and others have been witness for a long time to disappointment at DKAM. I've seen it first hand for a year.
Dilution is like a finger print. It cannot be disguised. It's been used to pay bills, and kill shareholder value. The financial's clearly explain it.
The difference today is the roll-out of Rheingold. No one can deny the beer is in stores and at least in my local area I can attest that it is being restocked.
Rheingold being part of the most popular alcoholic segment, and having a low price point makes it an ideal "session" beer for the young and budget challenged drinkers.
The state-upon-state roll-out is real, and continues to happen during the slower beer drinking season (winter), giving it a chance to build it's footprint leading into the spring and summer seasons when consumption goes up.
DKAM previously had good things bloom and then fizzle. It may happen again, but they never had this much distribution of a product with a price point that excludes no one and is bought by millions.
The breakeven point on Rheingold is still out in the future, like with any new product introduction. They may never reach it. But they have something happening that's worth watching, so enjoy a beer while you keep an eye on it.
Revenues for the next reported quarter will be higher. If they are over $300,000 and dilution isn't too ridiculous, the stock should show a positive reaction.
If revenues keep rising in sequential quarters, DKAM may have found their goose that laid the golden egg.
They only have to do it once.
What do you mean? "So you were willing to pay more, again?"
Spartak Share Monday, January 31, 2011 10:41:25 AM
Re: FUNMAN818 post# 55835 Post # of 55846
So you were willing to pay more, again? Because PK wouldn't pay his money for sure and the company is bankrupt, printing shares every day.
I incorporated the answer to that in the last post. I agree. Rheingold could pay the distributors to do this ... who also have the staff ... and can get this done multiple times on the same weekends throughout the festival season, throughout the regions Rheingold is being distributed.
As far as not thinking Rheingold drinkers wouldn't be attending WineFest and visiting the Beer & Ale section:
www.narragansettbeer.com/
www.citysteambrewerycafe.com/
and other small regionals were there, as well as other nationally known brands. They show up to be seen.
Geeezzz, this was an ideal place to get name recognition AND collaterally help pump the stock too.
kezzek Share Monday, January 31, 2011 9:08:44 AM
Re: FUNMAN818 post# 55838 Post # of 55839
I doubt many of Rheingold's target buyers are attending "WineFest".
Other outdoor festivals might make sense.
I'm not sure however if DKAM can sell beer directly or if this is something a local distributor or retailer would have to arrange.
WineFest is an annual event at the Mohegan Sun Casino (one of the two busiest casino's in the world ... both are Indian casinos and are located in CT). It's been going on for years, and is publicized in every major newspaper in Connecticut, Rhode Island, and the Boston area for over a month.
If you drink, you have to be almost stone dead not to know it's going on. It happens every January.
If DKAM needed me to notify them, write off DKAM.
I have posted earlier about food fairs and other outdoor annual festivals, that are "must" places for Rheingold to take "booths", up and down the east coast and in mid-atlantic states where they are currently distributing.
Bud, Miller, and Sam Adams dominate New England events.
Booths generally cost about $1,500 - $2,500 and have to be staffed. DKAM just might not have the resources and know-how to get into this form of fantastic promotion. They need to hire people just to do this.
Millions of people attend these events. For instance, the barbecue food festival in New York City is at 23rd and 5th avenue in a large midtown park in June.
Hartford Ct's July 4th Riverfest attracts over a quarter million people for a 1-day event. July forth festivals in Boston along the Charles River attract over a million. Jazzfest in Rhode Island is a 3 day event in Newport.
This isn't brain surgery. Board member here could probably post without researching, 100 BIG events and festivals where Rheingold could strategically promote the brand, and MAKE MONEY selling beer at the same time. This kind of promotion pays for itself. It's outlandish they are not figuring out how to get into this form of promotion.
They can pay to get it done through the distributors who have the staff.
No board member should lose site of the fact that this form of promotion would also boost the stock price, just because of increased name recognition.
cargo_hauler Share Monday, January 31, 2011 5:24:13 AM
Re: FUNMAN818 post# 55835 Post # of 55837
That's the kind of event that DKAM could really get some bang for it's bucks, it seems... Did you notify the company in advance of this event so they could plan for it?
DKAM missed a great opportunity this weekend.
WineFest at the Mohegan Sun Casino was a sell-out three days in a row. They have a section for "beers and ales". It's a HUGE "sampling" event.
Thousands and thousands of people attend. It would have been a great opportunity to get the name out and beer in bellies, right in the heart of a state selling Rheingold, Connecticut; DKAM's "home state".
Too bad! It was a huge oversight.
Brace yourselves.
For every week the web site doesn't appear, SFIO is going to trend lower.
SFIO doesn't get any more chances if the web site and fullfilment fail to successfully begin soon.
I agree with the pumpers, we'll see a nice bump when it appears, but without any advertising driving people to the web site, it will seem pretty unlikely that sales can take off. The bump will be short lived.
And if the e-cig doesn't appear on the web site, SFIO won't be offering what the public is enthusiastically buying. The bump might be very small and very short.
So if you're planning to sell and take advantage of the bump, keep your finger on the trigger.
If the web site appears, I'll be very excited.
If LIQR wins, they'll announce it immediately, somewhere.
That close is sending for a Rheingold ... I hope I have enough. Remember, my prediction is .004 by the Super Bowl.
That may be high.
kezzek Share Friday, January 28, 2011 4:30:01 PM
Re: cargo_hauler post# 55768 Post # of 55770
Probably not, because they were being sued by LIQR. My guess is DKAM's current PPS is related to its balance sheet, continuing losses and massive dilution, not the LIQR suit.
On the "plus" side, if LIQR wins, having DKAM file for BK probably won't get them any money, so it may just be more dilution.
But don't despair, I doubt the outcome will be announced that quickly.
Shrinking loses and increasing revenues is a perscription for per share price growth. We can only wait to see what the next report says. Hopefully the numbers speak for themselves.
Minimizing dilution and winning legal battles will also spur confidence.
In the mean time, I'm not anticipating too much, and just sitting on my shares.
I'm also waiting for happy hour to open another Rheingold.
Rheingold was reinvented more than once and failed.
DKAM's latest effort to reintroduce it may fail like other company's attempts, and it may be another DKAM failure in a long line of other failures.
But in the near term, wholesaler/retail store restocking may encourage investors. Restocking can only indicate the next quarter's revenue numbers will be higher.
The last quarter isn't tough to beat. The 6 week "percentage basis" Vs a full quarter including new introductions in some areas, and reorders in others, will be very telling. The trend will be evident to everyone's eyes. The continuing dilution will be too.
DKAM may also accidentally succeed. Every time I see Rheingold in another liqour store I walk into, I become more encouraged.
That's how I am getting back to even!
Mr. Bill Share Thursday, January 27, 2011 4:47:28 PM
Re: FUNMAN818 post# 55723 Post # of 55724
Better to buy the beer than the stock! LOL
Metronome ... it keeps a steady beat while we wait for the website and the crush of customers rushing to it.
Hopefully the site doesn't crash because of the high volume.
Seriously though, it will be better it is up and running sooner rather than later, and they have no problem fulfilling orders.
Any guess from the crowd "when" you think we'll see the web site selling e-cigs?
Any guess when and where we'll see Internet Ads?
Hopefully you're wrong ...
I can't drink all of the beer by myself.