Drinks Americas Holdings, Ltd. (DKAM)

[FUNMAN]

Rheingold was reinvented more than once and failed.

DKAM's latest effort to reintroduce it may fail like other company's attempts, and it may be another DKAM failure in a long line of other failures.

But in the near term, wholesaler/retail store restocking may encourage investors. Restocking can only indicate the next quarter's revenue numbers will be higher.

The last quarter isn't tough to beat. The 6 week "percentage basis" Vs a full quarter including new introductions in some areas, and reorders in others, will be very telling. The trend will be evident to everyone's eyes. The continuing dilution will be too.

DKAM may also accidentally succeed. Every time I see Rheingold in another liqour store I walk into, I become more encouraged.