WineFest is an annual event at the Mohegan Sun Casino (one of the two busiest casino's in the world ... both are Indian casinos and are located in CT). It's been going on for years, and is publicized in every major newspaper in Connecticut, Rhode Island, and the Boston area for over a month.
If you drink, you have to be almost stone dead not to know it's going on. It happens every January.
If DKAM needed me to notify them, write off DKAM.
I have posted earlier about food fairs and other outdoor annual festivals, that are "must" places for Rheingold to take "booths", up and down the east coast and in mid-atlantic states where they are currently distributing.
Bud, Miller, and Sam Adams dominate New England events.
Booths generally cost about $1,500 - $2,500 and have to be staffed. DKAM just might not have the resources and know-how to get into this form of fantastic promotion. They need to hire people just to do this.
Millions of people attend these events. For instance, the barbecue food festival in New York City is at 23rd and 5th avenue in a large midtown park in June.
Hartford Ct's July 4th Riverfest attracts over a quarter million people for a 1-day event. July forth festivals in Boston along the Charles River attract over a million. Jazzfest in Rhode Island is a 3 day event in Newport.
This isn't brain surgery. Board member here could probably post without researching, 100 BIG events and festivals where Rheingold could strategically promote the brand, and MAKE MONEY selling beer at the same time. This kind of promotion pays for itself. It's outlandish they are not figuring out how to get into this form of promotion.
They can pay to get it done through the distributors who have the staff.
No board member should lose site of the fact that this form of promotion would also boost the stock price, just because of increased name recognition.
cargo_hauler Share Monday, January 31, 2011 5:24:13 AM
Re: FUNMAN818 post# 55835 Post # of 55837
That's the kind of event that DKAM could really get some bang for it's bucks, it seems... Did you notify the company in advance of this event so they could plan for it?
