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Check out their FB this morning its already a top seller on Amazon in its category. I like how the distributor has set price as this is like it is in the store. Didn't take long to become a best seller on Amazon.
I don't give out my personal business I just say this I reordering again Tuesday.
So you would like them not to take money and start all this production and not land in stores. I am all about the funding they have done with TCA and what PLN had done it was a very smart move. I was in the booth, my photo is on their Facebook for the world to see and they are going to sell their way out and now that TCA is gone , there will be much better financing and purchase order financing and credit lines. Also sales will bring better money to the table and sales are happening trust me, I witnessing them personally. So I am all for what Veal has done to jump start this company. It would of been smart to just go under that would of made you happy and make a lot of since that was not an option for these guys. I remember when y'all were screaming they cannot raise any money well Veal changed that issue and that also became a mute point. The thing is this train is on the tracks next stop, chain stores all aboard, next stop national authorizations, all aboard next stop PO financing, all aboard next stop credit lines and capital investment. I saw with my own eyes in their booth in Las Vegas. We are seeing on FB, all that is moving out, they are naming stores showing photos its all real and its a great product those on the board who have used it can verify that. We restocked 300 plus stores in Georgia this week that 84 percent were sold out again. Good Luck.
Those guys are the guys the co-founders.
I know people don't want to listen to me as I am the guy that experience the brand on the shelf and I was at the show in the both I been telling everyone but will let the number by Dec speak for themselves. I will be happy on this soft launch if they do 500K its is the set up for 2015 guys as most big chains etc will wait to see how the product does in the market with mom and pops and they will then be at the NACS show when they see the data which you know the company is putting together then will start in 2015 seeing authorizations and it will continue to blow up and grow. Veal was smart to do a soft launch get all ducks in the row they kept it away I think on purpose from Beverage Mags so far as to not have over pressure and get financing and purchase order financing lined up and TCA out of their lives. The last release stated in this that it would now help the company to raise more money, I agree Jaynes is a lawyer he wouldn't make those statements if he didn't think the company was going to rock and from what I saw in Vegas it looks like that to me. This is going to go big time the brand resonates and for you who have used it you know it taste great and it works very well. I also liked what Adamson said in same press release their is going to be more challenges to over come but I think they are headed in a new direction.
Which they are as stated the beneficial managers of etc. Its set up very smart to protect them and the company is what my lawyer buddy said. He has looked the whole company structure over as he also has bought shares in the company. He said its a very smart thing for them to do and assume Jaynes being a lawyer had it set up like this etc.
I personally have met both co-owners and I like them a lot. I had spoke to them on the phone since 2010 and first met them at the Hangover Joe's party for Vendors and the media in 2012 at the NACS show. I have had more dealings with Shawn than Mike and he is very charismatic to say the least the guy can sell and has a great marketing brain he comes out of an advertising background and internet background. Mike was a lawyer and they both are guys that have a vision for this company, they were not public guys and in the beginning the company that took them public was not looking out for their best interest but Mike being the attorney was able to cut those guys off and then they found Veal who is a vet of the public space and micro cap companies if you remember the press release they took back control of daily operations and that when we saw this thing start to turn around. They got rid of the so called experts who never created this company or brands or had the vision. I feel good with them selling and marketing and Veal running the back end of the house. I can tell you from my conversations with John in the company he told me they are workaholics that both don't take salaries and that they work at this day and night and even weekends. They never sold a share of stock, these guys are not in here for their self interest and if you been in a booth and watched them with the team you will get that real fast.
That not going to be a problem. After the national cstore show they have more and more business. Remember this has been a soft launch and its selling well. They will Ramp up and grow this and continue to build the brand and also continue to grow the Hangover Shot.
I think it will keep moving I think a capital investor will come in and buy out the notes I think that a matter of time with sales.
Enjoy your Vacation they are well needed I could of taken another week.
I not even going to try to explain this company has spent fortune building market awareness the shot might be high profit these guys don't take salary tell me who can do that man not many people. They work day night and have to dig out of 2mm in whole. Private label screwed it up big time it was on a role. They caused the stock to go down and HJOE has claimed this all in their law suit filings. Read the law suit its public HJOE has them charge under civil Rico statutes a buddy of mine lawyer has look at the case and said they are going to win it and he think it will be massive but he said the other side will stall it and so will their insurance company but it will settle. They cause a big part of what happen that what you seam not to understand. That led to HJOE having to do the TCA deal and move manufactures all kind of stuff. These guys are fighters man. I just know beverage and it takes longer and cost more to build a brand cost fortunes. What they have done is amazing but its not an overnight thing. I am not saying this is not going to blow up it is but that PLN really through them in a loop and then TCA. Give Veal credit he is bringing it all back. I also like the PR today about it went to a trickle and now they bring back the Hangover shot as well with all of this. I notice the photo on FB that one pallet was combined Hangover and Energy I like to see that.
Did you not read that press release. Now TCA is taken out they have PO financing. The Asher of the world were around because TCA had a lock box on the company and the inventory. That now is all gone. I think we see PO finance guys all over this company and venture capital guys but as long as TCA had that power no one would touch them. Veal got them gone. He done a great job getting the company back and going. I have no problem with the money they have done. I remember when people said they cannot raise money and Veal did it not the best money but he did it with the lock hold of TCA and now he has got that out and as the press release stated today this sets up the way for additional capital. These guys totally have it together. Get in a both watch them sell they are marketing and sales guys always have been. Veal is the quarter back taking the team down the field and finding the money to get them back to the playoffs. He now will have much better options and PO financers to bank role massive PO and those will come. Try the product taste it use it. This is a very good product with good sell through.
Hey what you don't understand 5 hour went 5 years and was at almost bankrupt 3 times guys 5 years till they started making it. The same is true of Monster almost tanked a few times. This is going to take 3-5 years that how it works so if your thinking its a simple thing its not beverage companies take time and fortunes of money. I mean tons of money guys. 5hr almost tanked 3 times. I was talking to people at the show in the industry and we all know this and Hangover Joe's is only 2 years old so its a marathon not a sprint I cannot say this enough.
They use same numbers there is no way to know what they done guys. Our pallets all had same numbers. The way to know is the lots on the actual master cases as each run in another lot.
I don't remember its been 3 weeks ago and I just got back from Vacation. They just sent to another distributor also in Albany Georgia who I know as well. I don't know but I know from what I saw they be needing to run a lot more product.
Check out their FB the pallets are flying. I told you what I saw at that show, they are rocking sales and the shot taste great works and sells very well. They will put up numbers by Dec and more bigger and bigger numbers in 2015!
https://www.facebook.com/GitRDoneEnergy
I know what is going on and the sales push is on guys and the product has quick sell through. Between Git R Done and re launching The Hangover Recovery Shot they will sell out of the problems and don't forget the law suit with PLN. I wish you all were in the booth at the show, they were high as a kite selling and as a buyer walk off after selling they would slap each other hand and say GIT R SOLD! I was laughing with them as it was such positive energy. They can sell, its a veteran team of sales guys and I have no doubt they going to GIT R SOLD! They now have a leader in Veal who gets the public space and the co-founders are marketing and sales guys its going to get much better as we move forward.
Looks like they are moving forward this just hit FB! Press Release they settled law suit that was big with TCA!
http://www.smallcapnetwork.com/Hangover-Joe-s-Holding-Corporation-HJOE-Announces-Settlement-of-Financial-Dispute/s/via/18950/article/view/p/mid/1/id/4829/
Not a change sales are going to be strong. This train has not even started to role. I was at the Las Vegas show, I saw for myself first hand what is going on and the interest and distributors buying this product. We have a new distributor in Albany Georgia now also. I also understand beverages and the growth of this product is going to only continue to grow. The sell through rate is the key to this brand and it works. Those on this board who have taken this shot know its the next generation in Energy Shots. It taste great works and has strong branding in a growth category that buyers are looking to find something with out all the caffeine and sugar and food coloring. You all need to go to a show to really see what is going on. I predict they will have tons of press and be a massive hit at NACS and I predict after the first of the year national authorizations with chains and they will continue to sell their way out of it. Matt Veal has turned every company he ever run around the last one was 15 million upside down he is a master from what I have learned of Micro Cap companies.
I have first hand witness the selling this company has done and I know its very good the share price will increase as they release revenue by Christmas and the toxic lenders thank good they had to get the company back and I think we will see real players coming to the table now as the brand has so much interest. Distributors form all over the USA were on their booth. This shows they did was unreal, wait till they get to the NACS show in October, unlike the hangover brand which is good and is in a 1 billion dollar category worldwide this category is huge and the product has the turns to keep it on counters and to add more counters. The energy these guys have and the vibe when you are there, I cannot transfer that enthusiasm to this form. I predict they are in over 50,000 stores by mid 2015 and moving forward maybe more. This train has left the station and its the right product in a category looking for healthy energy and if the FDA regulates Caffeine in energy drink as I predict will happen the sky is the limit. They are selling their way to the black and I saw it for myself yesterday and today. We all will see in the reports by January. We staying here for the weekend then its Disneyland in California for the grand kids. Git R Done HJOE
Well they didn't tell me they were going to put me on FB that is me. I couldn't miss this party and well my wife loves Vegas and there was a show with Hangover Joe's! All I am going to say is this is very good guys. I said it before this company is real and what I saw in the hour and a half that I hung at their booth was big distributors to small stores to medium distributors jobbers brokers etc. I mean it was insightful everyone likes Larry I mean people love the guy. I kinda got an education. It's not just a southern thing there were Hispanic people from Los Angles buying black people from NJ. A guy who distributes in Alaska, People form Vermont, Washington State, Hawaii, Idaho, Chicago, it was fascinating. The no caffeine is a big selling point, they made the right call there is a huge market people looking for a product that works with no caffeine. One guy said to me I took shots on Monday and Tuesday tried it I cannot believe it provided the energy it does like the leading brand with no caffeine we are on board I order today also. Thet even sold 10 master cases to a guy from Puerto Rico who shipping it to Florida and taking it down. They sold some to a guy from Philippines both Hangover Joes and Larry he shipping to California and sending via a freight forwarder. I mean like 4 master cases not much but yet he bought blew my mind. This is going to be massive. I got in at one point and held people talking to them as they had so many people at 3:30, four of them all where tied up talking to people. If you saw what I saw today guys it was unreal. People screaming out Git R Done High-Fiving each other and one of the main guys of the company leading people to buy. One of the guys is unreal he creates a high energy vibe they then would slow down next wave would come. I going back tomorrow. This is my update. Now you know what I look like. I need to loose some weight haha. Git R DOne HJOE!
Down on the Gulf Coast for a little R&R but traveling later today. Looks like its going to rain so we moving on. looks like the HJOE team is getting it Done! It will be interesting what retailers and Distributors they pop from that show. It's a big show and looks like they are tearing it up. Go HJOE. The sales as I said they will be a coming. These guys are right out there attacking the market with a new product with massive branding. Its going get good. I check in few days. Later Y'all!
Yes my father was total Cajun and moved here in 1965. You notice they knocked my post out again but at least you all seen it. These bashers are paid to attack. Well I will put photos up when I get back I am heading on Vacation now for 10 days. It's a bit of a working vacation but yet a Vacation leaving early tomorrow. Hope you all hang in there. This is going to get very interest and its going to be a big brand. Take care and I send some photos soon.
That will be Mike Malm and Roberto and my guy John doing that show in Vegas they run Hangover Joe's team in Vegas have a small office their Malm is also one of the co-founders as well. The have a west coast team based in Vegas as it huge for Hangover and a team in Colorado as well and they have a huge distributor that runs New Orleans. I saw on their FB for hangover they are doing an event in New Orleans this weekend as well for the hangover shot. One or two of you have met Roberto, I remember someone went to a core-mark show in Idaho. That is a massive show guys. I assume they will do very well its full of chain and independent store buyers. This is one of the big shows like NACS. Just goes to show you these guys are attacking the market and going to the ball. GO HJOE!
You might not get beverage companies and all that has to be done here. If you think you need to be making your stock work for you daily that is out of all our controls and its like going to a horse race and that what we are in and I am betting on Hangover Joe in the 11th race. Its a sprint not a marathon. I am tired of hearing my self say it. I just picked up more shares again today now and if we go below 2 I going in more. As I know this is a huge opportunity at these prices. Because when its in WalGreen on Wal-Mart or in 50K stores we never see these prices again. One more day and I am headed on Vacation but I am in for the long haul to win.
First of all they did over 2 million in sales you ever ran a beverage company do you own any stock. What your real beef. The answer to both is no your paid to bash or you got burned when these guys went public and pulled the rug under all the original guys who tried to take the company public but were a pack of losers. Could you put a deal together with Warner, no could you create a brand and get all the press this company has got once again no. Can you complain yes, do you understand beverage or marketing of a beverage company no. This energy shot will sell millions and millions, your clueless. You answer the Larry is a red neck cannot sell a thing and then lets go back to the Prilosec beating that was laid to your feet. 40 million spent monthly on TV branding a red neck. I assume Larry and all his advisors a guy worth over 50 million is going to be involved with a company that is a failure Do you really believe it. That like saying Larry is a failure and of course Warner has never left these guys and stands by them so their wrong also. They are all wrong and you an expert with your teams of attorneys and accountants you know a lot about beverage and brands and raising brands and categories and I bet you never been to a beverage conference or seminar, this easy for me its like sport with you man. You understand better your hear to share your vast wisdom when you never have created any of this or understand it. Larry is out in FB say coast to coast coming to a store near you soon. Are you saying he is lost and his financial advisors are all wrong. They don't know something we don't. Well he is a fat redneck what does he know wow are you that lost man. He has a vast empire around him and he is in on this 100 percent just watch this guy pounding it weekly soon he be on TV fox news and talk show passing the bottle around I bet. Hold on to your self millions in sales in 2015 and a new category emerging in Energy. As I pointed out 5hr from 2004 to 2007 almost went broke 3 times and out of business so did monster energy man. He have no clue it takes time to build these brands you should attend a bevnet conference and take a few classes man. Your so bright man when it come to HJOE and beverage we should call you Sonny as your arguments are weak when confronted with common since and logic and knowledge of beverage and of Larry and Warner and their fast teams that back this company your right and they once again are all wrong. Veal has never not turned a company around in his 20 last years, I take that bet. Did you ever check him out deep do you think Larry guys might hand picked him for the Job he from Florida and Larry is in Florida. You might do a little more DD on Veal and start putting the pieces of the puzzle together man. I betting on Veal he yet to loose. Larry and his team are behind this and so is Warner. Warner been in now since before the company ever went public. Larry came to them not the other way around all these people see the future in this company but you stand out there bashing. Its got to the point its almost predictable and then when confronted with the facts well it a mute play. Keep the bashing as in the next year when you can buy this in your local chains and some of them alone are doing millions a month in sales remember you had it all figured out man. Once again another lie by you man those ads played in theaters all over the USA in the top 25 market I say them myself in Atlanta. My buddy saw it in Nashville. They were all over the USA in theaters again you try to distort the truth. But the beating is coming its called sales man. Wait till you see how this fly's off the shelf once again my advantage. Also it works better than 5hr and taste better don't take that from me there are many on this board using it. Tick Tock Man!
I kinda have to laugh at you guys so fickle the brand just launch its a long term game if you live by the stock price daily your going to drive yourself nuts. I been in since this went public two years ago. I bought shares at 22 cents and 17 cents and lots of them and I then picked up a ton at 1.5 and 2 cents to average out and I am going to pick up more tomorrow. I guess I have the advantage of knowing beverages and not stock but I do know that this is not disappointing this is the time to buy before all the shows and the January store placements and sales reporting in December. Remember I told you that when sales are reported and it continues to grow. Its a marathon not a spring and this company long term performance is not determined on the daily price on the launch of a new brand once we are in six months from now you see what I am talking about. Try the product use it for a few weeks. The sell through on this is massive guys. I mean its that good. We have more product coming Friday and I am headed on a Vacation with wife and daughter and family. Its going to be a bit of a working vacation but yet a vacation. So good luck but lighten up a bit its a long term play.
LTCG look his FB page just sent this out to over 4 million followers! Guys I keep telling you what is going on here! He is all the way in to win!
https://www.facebook.com/LarryTheCableGuy
I cannot stress its a long term play and you guys should not live and die daily by the stock price. The company will grow massive and this is a good product. If you saw how this stuff sells you would have a different view its not a daily stock price its a long term play over next 3 years. Its going to go up and down. But it will rise as revenue is reported and as it grows.
Here is where you totally off base again. You also have yet to respond to Larry is a fat redneck who going to buy products he is on or indorses. The Prilosec beating, I laid down must have you a bit still punch drunk. Prilosec spends 40 million a month branding Larry, they sell 26 billion in product 12 times what 5hr sells. I think people buy products that a Fat Redneck indorses and now back to Japan. Japan is not really an issue if this is the best sucker punch you have then I feel sorry for you going forward. This Energy Shot sells at a rate of 5 to 7 time faster per day than the hangover shot. Energy is an established category and the turns are huge its a 20 billion plus category growing at 17 percent per year in the USA. The 10 million bottles in Japan over 3 years will not compare to the millions of millions of bottles that will go all over this country of the Git R Done Energy Shot. See Japan is sales that have not happen because the product is going through the stick Japanese process. They went through the same process in Australia and Canada and they release the news and the government their moved quicker that the only difference. Warner brothers signed off and vetted the contract just like in lot of international business deals contracts can be broke if they don't perform etc. So Japan is hanging out there that is sales that have not happen yet. The real issue at hand is the company is alive and moving in the USA and Larry is leading the charge and they are moving the brand out all over the USA. It's only going to grow and that must drive you nuts as you so dislike this company as I assume your paid to bash or your part of the old team that took them public that they smashed and cut away from etc. So good luck with the best sucker punch you can throw because this don't effect the company. It's a contract that was vetted by Warner and it's in approval in Japan and even if Japan says we cannot do this shot it won't effect the growth of this company it will only be more icing on a Redneck Fat Cake baby. Wake up your days of bashing will be out sold. You cannot stop Prilosec from spending 40 million a month putting Larry face on TV day and night and ever time one of those ads go off it reinforces Git R Done Energy as Larry face will be in thousand and thousand of stores and the product taste great and works. Try it you might need a healthy boost of energy man as when you keep throwing sucker punched and Hangover Joe's keeps playing rope a dope. They take all the hits and keep coming out in the 8th round to knock out the chumps.
All that came from the public court case in Georgia, you should set up Google alerts for Hangover Joe's every time something is filed in court or hits the internet you get an alert that how I learned all of this from getting alerts then digging in and reading it. Also they have updated on Japan in the SEC filing. They don't do release but if you read through they have said its under review in Japan by the government based on ingredients in the product and they have filed paperwork to move forward but that government stuff take time. They have address it in the filings. I am more concerned with something they can move on an control and that is Git R Done and Hangover Joe's in the USA! I not worried about something they cannot sell till some government agency gives them the green lite. I am interested in the hear and now. As I have said before there is no doubt they will leverage buyers if you take x amount of Larry you take X amount of Hangover Joe's. I think their putting out news as needed. Its all out their if you look in the filing and the court cases etc. Every thing you mention pay cuts etc, not selling stock. I don't really need to keep you informed its all out there in the public filings just do your DD and dig through it.
I disagree with you. I think these guys care a lot about investors. There not guys that go around hyping the company and doing tons of press release and have not from day one. They just release press last week. As for me you get my insights from selling beverages for over 20 years but I don't know their business or their plans they are very tight lipped but I understand they have to be as a beverage company. They cannot let out a lot of key information that competitors can run with. I assume they view it more than ever now in this new category. I think will see more news as they move forward but its just the launch of a new brand and it take time to get into stores and it takes time also guys to get into chains. I don't know if you guys get this company is really incredible for what they have done with what I would call no money. Many beverage brands go for years just trying to get a product to market or into stores, these guys actually make it look easy its not. What they did with the Hangover Shot for guys who are not season beverage guys was unreal. One of them is a lawyer and the other a marketing advertising and internet guy. They have done very well and I think now they have been doing this a bit, they have a whole different view of the market. When they launch the Hangover Shot the news was all over the place. They have been quite and I think that is more coming from the Veal side he a financial guy an accountant a controller type he a financial guy. I figure he holding the marketing guy down a bit holding them back till the right time or he thinks its time to go forward. As always guys its a marathon not a sprint and like I said I am going to take a break for awhile form the board but don't loose patients that what the bashers and the mm and all these guys want is you selling based out of fear or worrying. There all about creating doubt remember these guys don't create anything they are not idea guys or beverage guys they don't understand anything but stock and trading it. They could not come up with brands or products like this if they tried there is a lot of creativeness to this HJOE team. I mean look they put deals together with Warner brothers and LTCG average companies just don't do that or make outstanding products that work and taste this good. When you talk to them you feel the energy and passion. Those of you who have met or spoke to them you know what I am talking about. Hang in there this thing has not even stated. You all act like ever day is a crisis. If the stock dips you panic, if it goes up your on a high, its the market and its manic many times. You almost seam like this is your life depending on this and I hope that not the case because this a 3 year plan in my mind. You see the bashers we can all name them all based in anger and envie I think or paid to bash the stock. They never can defend their positing like last week the Larry a redneck who buy a product he is on. But Prilosec spends millions to brand him and has huge market research or they attack the company on finance or loans. Do they want them to go broke do they not get that since the melt down in 2008 money for companies like this dried up. They only try to focus on everything but branding marketing and the future because all they got is this stuff that HJOE will sell their way out of and better financial deals will come. Keep focus on that this is a massive growth category a 20 plus billion dollar category. The biggest player has never had anyone able to come against them with a better product but also with branding that is better. I mean Git R Done as an energy Shot or name. Hold on that all I would advise. Just think you have used the product is this not the best superior engineered energy drink you ever had it is for me this stuff works all my drives rave daily about how good they feel. Its a winner. I am off duty now for a bit. Hang in their Y'all
Don't live by the stock on a price daily. They just re-launch the company this is a long term play. I had shares as high as 17 cents and I still have them but I got in when it was very low as well to average out. This is a marathon not a sprint. It's going to take lots of hard work but this is a great product with great sell through at the counter its going to get national authorizations. Most buyers don't start planning their year till January. 2015 we will see a lot more sales. The big shows don't start till October, there are some key shows but most buyers start now looking at what their bring in for 2015 now till January, that why I think its been a smart move for them to go after Jobbers and independent distributors on launching as large chains won't start till this winter making authorizations. Patients my friend patients.
I don't think they can report them as sales till they are paid because of the audit process with SEC companies. I don't know you might have someone who understand that the public rules but I believe I read someone back before say this etc.
What your missing is those sales don't get reported because they sell product in net 30-60 and 90 days. The way it works is its not a sale till The money is collected to the company. So since they sell product on terms it takes much longer for the numbers to show and because they are public it has to be collected to be shown in the reports I believe. SO your looking for most big sales coming in after the first of the year when it all starts to ad up. Sure some will pay quicker than others but the bigger the account usually they work in next 60-90 day nets in beverage sales.
I think there is no bad region. I been doing some DD on LTCG and with the national ads he has crossed over into mainstream sure he going to always have the redneck following but he recently sold out a show in Beverly Hills so he reaches a larger demographic now that I think anyone gets. There is no bad territory with this shot. Yes I am lucky with the redneck base here in Georgia but I think it will be selling well all over the USA.
I got 2 more pallets and they should be here Friday. I have no clue and I know if I ask they won't tell me so I don't even try. I just want to get these in and moving. I actually wholesaling some to a buddy to get him started in Atlanta. So he coming on Saturday to pick some up etc. I notice they been doing tons of updates on FB today. There is a photo up now of a room full of pallets.
I should have it by this Friday.
We all know that is in the process and take some time in Japan to get done like most governmental things it don't happen quick. That not the real issue. but the bashers are loosing their minds this company is back and shipping to stores because sales is what will burn their house down. The are not the only ones worried. Wait till we get to NCAS show and Bevnet show and sales by Christmas, plus when the magazine start writing about this company. This a David vs Goliath story but Goliath is being attacked by the feds from 10 fronts more suits coming from more attorney generals this week. This came out last week on the new bottles of Goliath. I find it very interest. First the camo cap then the change in slogan energy for working people. Now this!
http://postimg.org/image/lab7dn49d/
I recall that it was in up to 30K stores at one time but here was the problem. They got it into stores but Private Label the Manufacture they have the legal case against never could keep up or supply reorders and the wheels all came off so I think those numbers would be right but they never were able to fill reorders etc. The key is Private Label damaged the company big time from their shipments to Australia to Canada and the USA. The Hangover Shot exploded but the manufacture just screwed it all up by not being able to handle the production large runs and refilling orders. They then basically instead of trying to screw up the market stop and move production to Michigan to the old 5hr plant but then that company also went under, I think they maybe ran one or two productions runs and the Michigan plant went down and they then took all the time finding and putting together the deal with United one. Michigan plant got in a war with the city over waste water from the plant and they were forced to close. What we didn't know is they were working all that year with their beverage scientist to make this new Energy Product and the plan was to come back and release it and then build the hangover brand all over again since that is a real category and they proved it and sold 2 million in Hangover shots. So for people who are new this is what occurred.