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i wonder what it will take for our ceo that she baddly needs help. she wants to conquer the world and could barely manage a pet shop.
Thank and believe me, my only link to this is that I own shares in a mismanaged outfit that could become interesting, if only our CEO decided to ask for help from the right people.
pual- i'm out but i read this board----------and whereas i longtime assumed you were simply a vengeful ex-employee, now you are making sense. I was a long time ago marketing major. This ceo has evcerytthing backwards.---------investors here need a miracle reversal in thinking by her- or status quo w/dead pps will continue. glta---i didn't come here to bash- just to give pual his due for being so right.
The recent financials show the following:
- Inventories in 2023 are $ 7,258, 000 vs $ 5,910,000 in 2022 = an increase of 22,8%
- Inventories make 48% of total current assets in 2023 or double what it was in 2022 (23,8%)
- Auditors comments: ‘’We considered this a key audit matter due to the magnitude of the inventories balance and the large number of inventory locations.’’
What did our CEO do in 2023?
- She kept adding shelves (locations all over the world)
- Advertising $ 4,378,000 was cut by 26,5% relative to 2022 ($ 5,955,000)
- In her PR/NR covering the 2023 financials, she proudly write: ‘’Operating expenses decreased 23% ($16.8 to $21.8 million). ... 31,5% of that reduction was in advertising.
If that does'nt support my argument that she has no clue how to manage the company, I do not know what is needed. She should hire a CEO experienced in developping a mass marketing type company and make herself responsible for R&D and product development.
Unfortunately I do not believe her ego can support such an absolutely required reorganisation.
Out of touch with reality, she is proud to see her gross revenue grow 10% but doesn'f understand that to succeed she need to grow the gross revenues by 3 to 4 time that number (at least) annually. The only way to do that is to make our targetted market aware of what we offer.
That can only be achieved by focussing on specific locations (instead of adding locations and inventories) and by investing in marketing/advertizing focussed on these locations.
She obviously doesn't understand that and her failing strategy seems to be to add shelves and locations believing that targetted customers will find out what the unknown boxes on the shelves are all about, by themselves.
Patiently,
Roger
You are right. But it's barely better than nothing but she has to accept she is in a mass marketing environment and appropriate means of marketing are required. The issue is the CEO consider marketing expense to be throwing money away.
pual, as I recall they have some type of outreach activities aimed at Pediatricians who might recommend use of Baby products.
Adding small increments on scale down.
They have so much faith in their product that they believe it will sell without any effort to inform the market that it does exist.
How often, doing your grocery do you stop in front of a shelf, just to analyse what a product you never heard of is all about?
Never mind how great our product may be, a mother will not blindly try a product she knows nothing about, to feed her children. A mother of young kid doesn't even have time to investigate a product she doesn't know doing her grocery.
WHAT IS IT OUR CEO AND HIS PARTNERS DO NOT UNDERSTAND ABOUT MASS MARKETING?
Get your product out in enough countries and I guess your odds of being popular in one of them is decent lol add me to the small list of folks here to see what happens, I’d be interested to know if and when any insider buying is happening. That would at least show some faith in their product.
Nice but if (as usual) we keep it secret (no marketing program) and we only inform shareholders (usual NR's and PR's) we will have as much success as we've had up to now. (could have written failed again.
Let's see if the recently annouced marketing manager will be allowed to do his job ??? Personally I doubt it and I think that our CEO will as usual send him to acquire additional shelves.
Silently attaking a huge market is the most ridiculous approach one can take to increase revenues/profit.
We are an R&D company having no manufacturing facility of ours and no marketing and our incompetent CEO spent the last 4 years looking at how huge the market we are in is.
Australia is the entry point into China where there FDA doesn't count.
More shelves and repeat of how great the opportunity is worldwide. So ??????????????
How out of touch our CEO is relative to reality ...
Else Nutrition Launching Plant-Based Infant Formula, Toddler Drink In Australia
8:41 AM ET 4/2/24 | MT Newswires
Else Nutrition Launching Plant-Based Infant Formula, Toddler Drink In Australia
08:41 AM EDT, 04/02/2024 (MT Newswires) -- Else Nutrition Holdings Inc. (BABY.TO) reported Tuesday the launch of its plant-based infant formula and toddler drink in Australia.
The Follow-On formula is available for infants aged 6-12 months while the Toddler Drink is for toddlers aged 12-36 months.
Both products are now available on Amazon in Australia, and the company plans to roll them out through other online retailers and brick-and-mortar retail locations.
Else said the Australian market served as a kickoff point for the planned expansion of its entire product line across the Asia-Pacific region.
****(CHINA)****
The baby, infant and toddler food market in the region is expected to grow from US$50 billion in 2021 to over US$75 billion in 2028, the company said, citing data from Research and Markets.
"We are extremely proud to officially launch our infant formula and our toddler drink in Australia, serving as a beachhead for the planned global expansion of our range of breakthrough products," CEO and Co-Founder Hamutal Yitzhak said.
The company lost 3.4% yesterday.
maybe 4 or 5, some quiet observers I know of.
Make it 3 of us
She has great patents and the industry needs new products. However one must not forget that we still assume an FDA approval is in the works (Long time since we heard about that)
I hope she does but ???
bar, I guess we'll both be here to see what happens.
Sell out??? You mean rushed liquidation? Who's offering to buy an Israeli operation that mixes "Almonds, buckwheat, and tapioca." Its stated book value per share is just a few pennies with liquidation value likely even less. Or is my math wrong?
pual, my opinion is she will sell out rather than going belly up. That's why I'm slowly increasing.
If our CEO suddenly find that she cannot succeed by herself (lack of understanding of what running a ''multinational means), she most likely will find the ressouces (skills) she needs or better even sell out. Alternatively she will be stubborn enough to completely fail and sellout whatever assets she may save (PATENTS).
I keep (but will not add) my shares hoping that she will figure out sooner or later she CANNOT SUCCEED BY HERSELF and accept to do what HAS TO BE DONE, assuming she is smarter than stubborn and put her ego aside once and for all.
From what I understand, selling out is most likely the best that can happen to us, considering that all we have are products and patents that we cannot even manufacture by ourselves. As for marketing all we have is a large number of shelves filled with anonymous products.
Who knows what will happen?
pual, I'm still in and have decided to slowly increase with thinking there will eventually be a TO/sellout deal. There are products that can be mass marketed successfully by several "majors" .
What is funny is that she keeps issuing PR's relative to the shells she sevures but hiring a marketing manager is done in hiding. To me this shows how much alergic she is to marketing in general. I wonder why this 'marketing manager will endup being. I hope is mission will not only to find additional shelves ???
Oups ... Thank you
One step in the right direction. I hope she will get someone senior she trust enough to support his plans and give him the appropriate budgets. I spent 35 years in marketing and would never have had the success I had without the full support of my managements.
If she however tries to control him and impose her direction, if the person is competent, he will quit within 6 months.
Let's see and hope she finally understood what was needed.
It won't let me copy.
They're hiring a retail marketing manager
No access, I'm not on linkedin. Would appreciate if you copied.
''Company's corporate progress and other developments.''
Looking fotward to that ... ''other developments'' in particular ???
Else Nutrition Schedules 2023 Fiscal Year Business Update Conference Call
12:07 PM ET 3/21/24 | GlobeNewswire
Else Nutrition Schedules 2023 Fiscal Year Business Update Conference Call
VANCOUVER, British Columbia, March 21, 2024 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), today announced that it plans to host a business update conference call at 10:30 a.m. Eastern Time on April 1, 2024 to discuss the Company's financial results for the 2023 fiscal year ended December 31, 2023, as well as the Company's corporate progress and other developments.
The conference call will be available via telephone by dialing toll free 1-877-704-4453 for U.S. callers or +1-201-389-0920 for international callers. A webcast of the call may be accessed at https://viavid.webcasts.com/starthere.jsp?ei=1661271&tp_key=87e7860827 or on the Investor Relations section of the Company's website at https://investors.elsenutrition.com/.
A webcast replay will be available on the Investor Relations section of the Company's website (https://investors.elsenutrition.com/), through April 1, 2025. A telephone replay of the call will be available approximately three hours following the call, through April 8, 2024, and can be accessed by dialing 1-844-512-2921 for U.S. callers or +1-412-317-6671 for international callers and entering conference ID: 13745059.
To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com.
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
-- "2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit
-- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler
Formula Category
-- "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
-- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category
-- During September 2022, Else Super Cereal reached the #1 Best Seller in
Baby Cereal across all brands on Amazon
Investor Relations Contact:
Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
Email: baby@crescendo-ir.com
TSX
Neither the TSX nor its regulation services provider (as that term is defined in the policies of the TSX) accept responsibility for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
> Dow Jones Newswires
March 21, 2024 12:07 ET (16:07 GMT)
Virtually every stock index is at record high again today. Not so, this crappy foreign penny stock.
Wow! "Almonds, buckwheat, and tapioca"
I wish you to be right (and me wrong) but having product you never heard about sitting on shelves rarelly turn out generating sales.
Why do you think successfull company have that significant advertizing/marketing budgets ?
Our CEO has a scientific background and no understanding whatesoever what is required to succeed in a mass marketing environment. 3 , closer to 4 years ago, she tought (and said) the company would be a 5 billion dollars business by now.
Once she loads up them shelves she's going to market our product like a mad woman! You will be so pleased Pual!!
next financials should be good, problem is guidance. If they do not present any guidance it will mean that maybe they did not have many reorders
''Else Nutrition Adds Independent Supermarket Operator in North America to Distribution Network
8:25 AM ET 3/20/24 | MT Newswires''
Here she goes again. More shelves presenting boxes nobody knows about. How many shelves do we presumably have boxes on?
Discouraging to see how stobbornly our CEO is, repeating the same thing (addition of shelves) again and again.
Our CEO is seriously allergic to any marketing activity (believing it would be a waste of money).
Looking forward to see the next financials.
Else Nutrition Adds Independent Supermarket Operator in North America to Distribution Network
8:25 AM ET 3/20/24 | MT Newswires
Else Nutrition Adds Independent Supermarket Operator in North America to Distribution Network
08:25 AM EDT, 03/20/2024 (MT Newswires) -- Else Nutrition Holdings Inc. (BABY.TO), which saw its shares drop more than 10% yesterday, said Wednesday that it has expanded its distribution network with the addition of a supermarket operator in North America with more than 420 stores across the US.
This major retailer will carry Else's kids and toddler product lines, which are expected to hit the retailer's shelves by the end of the second quarter.
The lineup includes Toddler Organic, Toddler Omega, Kids Ready-to-Drink Chocolate Shakes, and Kids Ready-to-Drink Vanilla Shakes.
holding breath for meeting news today. NOT!
-- bettermoo(d) Brief: Reschedules Special Investors Announcement to Monday, March 18, 2024, Pending Approval to Use Major Brand Name in Conference Call; Initially Scheduled for Today
For sure! See you there, Pual!
wow, we should invite him to pays for some happy camping.
No! Just getting used to it ... NR announcing new shelves ... pps up a couple of cents ... 2,3 days later pps back to where it was ... Repeat ... LOL
Pual will be so pissed
Else Nutrition's Products To Be Available In Major US Midwest Retail Chain
8:27 AM ET 3/12/24 | MT Newswires
Else Nutrition's Products To Be Available In Major US Midwest Retail Chain
08:27 AM EDT, 03/12/2024 (MT Newswires) -- Else Nutrition Holdings Inc. (BABY.TO) said Tuesday that its full product line will be available in 259 stores throughout six states via a major Midwest retail chain, further expanding its presence in the US.
According to Else, the retail chain is renowned for its commitment to providing fresh, high-quality food and exceptional value.
Else expects the first shipments to arrive in early April, with placement on shelves beginning at the end of April.
"This development not only expands our reach to millions of potential consumers in the region, but also solidifies our credibility through one of the Midwest's largest and most respected retailers," co-founder and CEO Hamutal Yitzhak said.
The company's shares jumped 8.2% yesterday.
BABY -onference18-11-2021 (An abstract)
*"Empire's take time to build" - CEO
*"Big things happening in 2022" -CEO
*"Very profitable in next 2-3 years"
*listed on TSX in CANADA Jan 20, 2022
*they will be diluting again, they have 23 million in cash right now
*FDA approval - clinical trial starts March 2022, ends in Q3 2023
*Else will be cash positive most likely 2-3 years from now
*expanding scientific advisory board, even more, to help get permit from the FDA
*No plans to split shares on uplisting
*Else does not want to be a manufacturing company but they will own their own equipment.
*Airing a commercial in Q1 2022
*they are going to partner with someone in China and create a team to market there
*Else has about 30-32 total employees
*Yes Srategic partnerships on the horizon, she can't talk about it
* ...
REMINDER: This was more than 2 years ago.
Another statement illustrating the focus of our CEO: ''our ongoing commitment to offering the highest quality products available in the market.''
She still doen't undestand that great products fade away from market if potential buyers do not know about them. Plenty historic failure of great product failed because the companies did not understand their markets and many much less quality products ended up conquering markets.
What is it, this woman doesn't understand.
Not bad but probably irrelevant in the current context.
THERE SHE GOES AGAIN. Nothing wrong trying to reduce costs but increasing is in our case a priority, our CEO doesn't believe in. What turns her on is ' better preserve nutrient content and improve solubility and texture'. All she cares about is product even after disastrous results after 3+ years of operation.
THE ISSUE with this stock is mismanagent of MARKETING. Our CEO beleives that marketing is an unnecessary expense and product will create success with time ???
Investors should like this PR
Else Nutrition Signs a Pioneering Powder Manufacturing Agreement
7:30 AM ET 3/11/24 | GlobeNewswire
Else Nutrition Signs a Pioneering Powder Manufacturing Agreement
Agreement expected to reduce Else's manufacturing costs by 50% and ensure uninterrupted supply to meet growing demand
Manufacturing facility utilizes a breakthrough low-heat process to better preserve nutrient content and improve solubility and texture
VANCOUVER, British Columbia, March 11, 2024 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), today announced signing a landmark agreement with a premier US-based powder manufacturer, which is expected to reduce the Company's manufacturing costs by 50%, as well as secure essential powder production capacity to meet the Company's growing demand for its toddler and kids nutritional powder products through at least the end of 2025. In addition, this production facility utilizes a breakthrough, low-heat manufacturing process designed to better preserve the powder's nutrient content and to improve the solubility and texture of the Company's powder products.
Hamutal Yitzhak, Co-founder & CEO of Else Nutrition, commented, "This agreement is transformative for our Company as it dramatically reduces our COGS and improves our margins, allowing us to better compete in the market. Equally important, this agreement will help ensure an adequate, consistent, and uninterrupted powder supply to support our projected growth. Specifically, we see a strong online sales uptake, while we continue to expand our retail network adding new grocery chains and superstores across the US and Canada. By growing revenues, while driving operational efficiency across our supply chain and gaining economies of scale, we are well positioned to maximize returns for our investors."
"In addition to the economic and supply benefits of this agreement, this facility allows us to implement new processes designed to better preserve the nutritional content of our products. Traditional powder manufacturers utilize a high-heat, high-energy process, which may compromise product integrity. The new low-heat method not only better retains vital nutrients, but also enhances the solubility and texture of the powder, setting a new standard for innovation. We believe this agreement further illustrates our ongoing commitment to offering the highest quality products available in the market. As a result, Else is establishing itself as a leader in the plant powder-based nutritional products market," concluded Ms. Yitzhak.
To delve deeper into Else Nutrition's offerings and its revolutionary approach to early childhood nutrition, visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
-- "2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit
-- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler
Formula Category
-- "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
-- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category
-- During September 2022, Else Super Cereal reached the #1 Best Seller in
Baby Cereal across all brands on Amazon
Investor Relations Contact:
Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
Email: baby@crescendo-ir.com
TSX
Neither the TSX nor its regulation services provider (as that term is defined in the policies of the TSX) accept responsibility for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
> Dow Jones Newswires
March 11, 2024 07:30 ET (11:30 GMT)
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