Wednesday, April 03, 2024 8:13:01 AM
8:41 AM ET 4/2/24 | MT Newswires
Else Nutrition Launching Plant-Based Infant Formula, Toddler Drink In Australia
08:41 AM EDT, 04/02/2024 (MT Newswires) -- Else Nutrition Holdings Inc. (BABY.TO) reported Tuesday the launch of its plant-based infant formula and toddler drink in Australia.
The Follow-On formula is available for infants aged 6-12 months while the Toddler Drink is for toddlers aged 12-36 months.
Both products are now available on Amazon in Australia, and the company plans to roll them out through other online retailers and brick-and-mortar retail locations.
Else said the Australian market served as a kickoff point for the planned expansion of its entire product line across the Asia-Pacific region.
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The baby, infant and toddler food market in the region is expected to grow from US$50 billion in 2021 to over US$75 billion in 2028, the company said, citing data from Research and Markets.
"We are extremely proud to officially launch our infant formula and our toddler drink in Australia, serving as a beachhead for the planned global expansion of our range of breakthrough products," CEO and Co-Founder Hamutal Yitzhak said.
The company lost 3.4% yesterday.
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