Minerco Inc (MINE)

[KULiquidGold]

Vitamin Creamer Branding, Level 5, Nestlé & WhiteWave Opportunities!

More information added from yesterday....

Are there "4 Vitamin Creamer Branding/Licensing scenarios or more"? See the consolidated list of possibilities or opportunities provided by various $MINE'rs. For the skeptics that think Nestlé does not license formulas/products from other companies, check the bottom of this post for examples!

Did you know that Nestlé was listed No. 1 in the Fortune Global 500 as the world’s most profitable corporation.[7] With a market capitalization of US$233 billion, Nestlé ranked No. 9 in the FT Global 500 2013.[8] http://en.wikipedia.org/wiki/Nestl%C3%A9

Interesting post from TanMan from his cousin that has been working with Nestlé for 15 years. http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105680560

This note references the future of Vitamin Creamer and Coffee Boost. http://investorshub.advfn.com/boards/read_msg.aspx?message_id=108610715

*** Opportunity #1 (DD From KuLiquidGold) ***
"Branded by Level 5" (Confirmed and PR'd below)

11/04/2014, Maker of VitaminFIZZ® and Coffee Boost™ Develops First Nutritionally Enhanced Coffee Creamer

Minerco Resources, Inc. (OTC: MINE), parent company of Level 5 Beverage Company, Inc., the makers of VitaminFIZZ® and Coffee Boost™, announced that development is moving forward on Vitamin Creamer®, the world’s first nutritionally enhanced and functional coffee creamer. The company confirms the formulations of the creamer line have been approved, and that Level 5 is currently developing packaging concepts and distribution strategy.

“We are all very excited with the potential of Vitamin Creamer,” said V. Scott Vanis, Minerco's Chairman and CEO. “Not only will it be the first nutritionally enhanced and functional coffee creamer on the market, it gives us greater product depth and strengthens our ‘good for you’ value proposition.”

Vitamin Creamer, formulated by Power Brands for Level 5, is the first and only coffee creamer that delivers a high dose of vitamins, including 100% of daily Vitamin B and Vitamin C, using creamer as a delivery system. The varieties will include Vitamin Creamer, Vitamin Creamer Boost, and Vitamin Creamer Relax.

All three varieties will include a fortification of Vitamins B and C. In addition to the vitamins, Vitamin Creamer Boost will also receive an infusion of caffeine from the addition of Level 5's Coffee Boost formula. Vitamin Creamer Relax will be fortified with additional nutrients shown to reduce stress, relieve anxiety and calm nervousness. Variety in the Vitamin Creamer product line provides an option perfect for each level of coffee drinker.

The Vitamin Creamer product line will include at least two packaging sizes: Single-serve (2 oz.) for on-the-go consumers and take home size (12 oz.) for daily home and/or office consumers. The line will also include multiple flavors, initially Original, French Vanilla and Hazelnut (with more flavors to follow). Level 5 Beverage is planning to test market Vitamin Creamer in the NYC area and So Cal, the most prolific consumer testing grounds in the country. While exact specifications and dates are to be determined, the company expects to have all 18 sku’s in front of identified potential partners and consumer panels in Spring 2015. http://www.minercoresources.com/news.php?p=92

*** Opportunity #2 (DD From VegasLocal and KuLiquidGold) ***
"Vitamin Creamer Formula Licensed by Level 5 to Nestlé" (Not Confirmed, Some significant DD is available)

04/29/2014, From the conference call...
The Coffee Boost, which we feel is extremely promising, can be paired with another brand we're in negotiation with right now. It's a brand that Nestlé is currently testing, and WhiteWave, which is a part of Dean Foods—it's a $2 billion division of Dean Foods, Silk soy milk, and International Delight coffee creamers—they're busy testing one of the derivatives of Coffee Boost, its intellectual property we've acquired from a third party, which would be a breakthrough in the coffee creamer industry. http://www.minercoresources.com/news.php?p=55

11/04/2014, PR "Maker of VitaminFIZZ® and Coffee Boost™ Develops First Nutritionally Enhanced Coffee Creamer"
The Vitamin Creamer product line will include at least two packaging sizes: Single-serve (2 oz.) for on-the-go consumers and take home size (12 oz.) for daily home and/or office consumers. The line will also include multiple flavors, initially Original, French Vanilla and Hazelnut (with more flavors to follow). Level 5 Beverage is planning to test market Vitamin Creamer in the NYC area and So Cal, the most prolific consumer testing grounds in the country. While exact specifications and dates are to be determined, the company expects to have all 18 sku’s in front of identified potential partners and consumer panels in Spring 2015. http://www.minercoresources.com/news.php?p=92

On 11/29 I mentioned that it looked like we had a rebranding / licensing opportunity, see quote below. The case looks very strong with Nestlé at this point coupled with the images provided by "vegaslocal" http://investorshub.advfn.com/boards/read_msg.aspx?message_id=109229712!

Looks like a very strong case that "Vitamin Creamer Formula may be licensed by Nestlé". If this is a licensing deal with Nestle, it could be a game changer for $MINE. We may be able to sit back and take a piece of the net profit from Nestlé without all the operational efforts and funding needed to grow a brand! This could be a reverse scenario of the VitaminFIZZ licensing deal with VITAMINFIZZ, L.P., the licensor! In this case, Level 5 would be the licensor for Nestle! Not to mention Level 5 can put out the Vitamin Creamer product line in parallel with Nestle!

This could be much bigger than VitaminFIZZ in the short term, not necessarily long-term it will be fun watching the race though! Given the resources Nestlé has at their disposal depending on their rollout plan, they could cover the U.S rather quickly if they decided to go nationwide or beyond! If we get this licensing deal, think about the profit from the licensing and that financial feed for the overall growth of Level 5 and $MINE!

We have confirmation that the URL http://www.beverageformulating.net is owned by Power Brands. Likely an easy way for business partners to view brands, graphics, etc. Rather than trading images, they just provide website links, easier for version control, IMO.

website owner information........
Domain Name: BEVERAGEFORMULATING.NET
Registrar WHOIS Server: whois.godaddy.com
Update Date: 2014-05-21 12:20:22
Creation Date: 2008-05-23 18:46:27
Registrant Name: darin ezra
Registrant Organization: Power Brands

Two pieces of DD provided by vegaslocal on this one I don't recall, could be brain freeze or I never saw it! 1) Seeing the "non-blurred" version of the "Nestlé Coffee Mate Vitamin Creamer" branding image "from the link that vegaslocal provided! 2) Confirmation that the URL providing the clear Nestlé image http://www.beverageformulating.net is owned by Power Brands. This may be old news for others but even if it is perhaps some newcomers could benefit from it. If anyone has related past links, please provide there may be more applicable DD not covered here!



Other Vitamin Creamer / Boost and Nestlé related information...

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=108610715
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=109242135
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=109246399

*** Opportunity #3 (DD From Bottoms Upward) ***
"Creamy Iced Coffee Drink" or "Coffee-mate 2go", Licensed by Nestlé (Not Confirmed, very speculative at this point, some DD is available, you decide)

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=109246963

I included the screen shots of the information BU provided as the searches timeout and the links won't work...



You can see it yourself by navigating to http://tmsearch.uspto.gov/bin/gate.exe?f=searchss&state=4810:3l8tnv.1.1 >> in the Search Term Type in "creamy iced coffee drink" without the quotes >> Submit Query >> Look at the owner field to see this is a Nestle product.

I have been wondering what the 11/7 update has been eluding to! The key on this speculative licensing opportunity is the wording in the 11/7 shareholder update "another unique opportunity". I read that as beyond the "Vitamin Creamer" deal that was mentioned in the conference call noted in "Opportunity #2". This sounds like a totally separate opportunity.

Could this be a cross-formula between Vitamin Creamer and Coffee Boost licensed to Nestlé as "Creamy Iced Coffee Drink"!

Here's another possibility provided by BU!

Could this be the single pack creamer Vanis has spoken about?

http://tsdr.uspto.gov/#caseNumber=86317236&caseType=SERIAL_NO&searchType=statusSearch

published for opposition November 11


"The Vitamin Creamer product line will include at least two packaging sizes: Single-serve (2 oz.) for on-the-go consumers and take home size (12 oz.) for daily home and/or office consumers. The line will also include multiple flavors, initially Original, French Vanilla and Hazelnut (with more flavors to follow). Level 5 Beverage is planning to test market Vitamin Creamer in the NYC area and So Cal, the most prolific consumer testing grounds in the country. While exact specifications and dates are to be determined, the company expects to have all 18 sku’s in front of identified potential partners and consumer panels in Spring 2015."

http://www.minercoresources.com/news.php?p=92

11/07/2014
Shareholder Update
Q: How are the sales of Coffee Boost™?
A: Coffee Boost sales (in last 90 days) have been as expected since we were focused on VitaminFIZZ. The total sales of Boost is estimated to be approximately 1,000 cases. As discussed in the Annual Report and recent press release, the future Boost will be the integration into the Vitamin Creamer® product line. Additionally, Coffee Boost has another unique opportunity that is being evaluated right now. http://www.minercoresources.com/news.php?p=99

*** Opportunity #4 ((DD from StockScout, confcall info from KuLiquidGold) ***
"No known Brand Identified", Licensed by Dean Foods_Whitewave-International Delights Coffee Creamers. (Not Confirmed, very speculative at this point, some DD is available, you decide)

04/29/2014, From the conference call...
The Coffee Boost, which we feel is extremely promising, can be paired with another brand we're in negotiation with right now. It's a brand that Nestlé is currently testing, and WhiteWave, which is a part of Dean Foods—it's a $2 billion division of Dean Foods, Silk soy milk, and International Delight coffee creamers—they're busy testing one of the derivatives of Coffee Boost, its intellectual property we've acquired from a third party, which would be a breakthrough in the coffee creamer industry. http://www.minercoresources.com/news.php?p=55

$MINE Hey don't forget Dean Foods_Whitewave-International Delights Coffee Creamers, they are still in the hunt too.

International Delights
http://www.internationaldelight.com/creamer

The WhiteWave Foods Company is ranked amongst the top performing consumer packaged goods (CPG) companies in the U.S. in a new study issued by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).
BROOMFIELD, COLO. (July 9, 2013)
http://www.whitewave.com/news/north-america/the-whitewave-foods-company-earns-national-honors-for-industry-leading-grow

Dean Foods products include:
frozen and canned foods, dairy products and condiments. It produces milk in the United States under a number of regional and national brands. The company licenses the Land O'Lakes brand, which markets several dairy products.

National brands
TruMoo
Swiss Premium Tea
Fruit Rush
Regional brands
Alta Dena, Southern California, Arizona
Barber's, Alabama, parts of Mississippi, Georgia and Florida
Berkeley Farms, Northern California
Broughton Foods, Southeast Ohio, Eastern Kentucky, Western Virginia and West Virginia
Brown's Dairy, Louisiana, Alabama, Mississippi and Florida
Country Fresh, Michigan and Wisconsin
Creamland, New Mexico
Dean's, Wisconsin, Illinois, Indiana, Ohio and Pennsylvania
Gandy's, West Texas
Garelick Farms, New England
Hygeia Dairy, South Texas
Land O'Lakes, Montana, North Dakota, South Dakota, Nebraska, Minnesota, Iowa and Wisconsin
Lehigh Valley, Virginia, Maryland, Delaware, New Jersey and Pennsylvania
Louis Trauth Dairy, Kentucky and Ohio
Mayfield Dairy, Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia, Kentucky
McArthur Dairy, South Florida
Meadow Brook, Pennsylvania and New York
Meadow Gold Dairy, Colorado, Utah, Nevada, Wyoming, Idaho, Montana, Nevada, Washington, Oregon and Hawaii
Model Dairy, Nevada
Oak Farms Dairy, Texas, Louisiana and Oklahoma
PET Dairy, Virginia, North Carolina, South Carolina and Georgia
Price's Creameries, El Paso, Texas and Southern New Mexico
Purity Dairies, Tennessee, Kentucky and Alabama
Reiter Dairy, Ohio
Swiss Premium, Central Pennsylvania
T.G. Lee, Florida
Tuscan, New York and New Jersey

================================================================

For those that are skeptical about Nestlé forming licensing agreements, I found a few deals they have done!
(DD From KuLiquidGold)

Nestle to Buy Skincare Rights From Valeant for $1.4 Billion
http://www.bloomberg.com/news/2014-05-28/nestle-to-buy-skin-care-rights-from-valeant-for-1-4-billion.html

Nestle SA Invests €50 Million in 5-year Probiotic Licensing Deal With BioGaia
The agreements include the entry by Nestle into a perpetual licence to use BioGaia's patented Lactobacillus reuteri in infant nutrition products for EUR 50.8 million.
http://www.biospace.com/news_story.aspx?StoryID=249696

California Pizza Kitchen Licensing Agreement With Kraft Foods To Transition to Nestle.
Nestle announced today it has agreed to acquire Kraft Foods' frozen pizza business in the US and Canada. The acquisition includes the California Pizza Kitchen brand license for frozen pizza and related products sold in grocery stores.
http://info.cpk.com/press_releases/2010/cpki_news_2010_1_5_general_releases_nestle.pdf

Nestle and Martek Sign Infant Formula License
"Martek is pleased to add Nestle as a licensee for Martek's technology,"
http://www.prnewswire.com/news-releases/nestle-and-martek-sign-infant-formula-license-71305077.html

Jamba, Nestle in Beverage Deal
Jamba Inc. and Nestle USA announced an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name. The products would be launched in the United States during the second quarter of 2008 and would include two distinct product offerings, namely smoothies and juices. These products, which have been under development for more than a year, would include Jamba's signature line of healthy vitamin and mineral boosts and meet both companies’ high standards for healthiness, taste, and quality.
http://www.licensemag.com/license-global/jamba-nestle-beverage-deal

Senomyx extends collaborative research and license agreement with Nestle
Nestle is currently marketing products that contain Senomyx's savory flavor ingredients, which were discovered and developed under another program covered by the agreement. Kent Snyder, president and CEO of Senomyx, said: We are very pleased to extend this research and license agreement with Nestle. Nestle has been a valued long-term partner for several of our Discovery & Development programs, and we look forward to continuing our work with them.
http://www.drinks-business-review.com/news/senomyx_extends_collaborative_research_and_license_agreement_with_nestle

Nestlé Nutrition and Medical Instill Technologies, Inc. Announce Exclusive Partnership Agreement to Manufacture Sterile Liquid Nutrition Products
Under the agreement and in exchange for certain payments and royalties, MedInstill grants an exclusive license to Nestlé to use MedInstill’s:
http://004f435.netsolhost.com/articles/Nestle_PR_May05.pdf

Nestlé Institute of Health Sciences to integrate leading cell engineering technologies for research on health and disease
The Nestlé Institute of Health Sciences has signed a license agreement with ViaCyte, Inc., a San Diego-based biotech company. The license agreement provides access to ViaCyte’s cell engineering technologies to support the Institute’s research programs aimed at developing personalized solutions for maintaining health and preventing disease.
http://www.nestleinstitutehealthsciences.com/news/newsinstitute/press-release-seven

Nestle Launches Girl Scouts Creamer
Created under license from Girl Scouts of the USA, Thin Mints and Caramel & Coconut flavored creamers are available now in the U.S.
http://www.licensemag.com/license-global/nestle-launches-girl-scouts-creamer

Wildflower Expands Girl Scouts Deals
http://www.licensemag.com/license-global/wildflower-expands-girl-scouts-deals

Nestle Crunch is licensing the Girl Scouts brand for a line of limited-edition candy bars, inspired by the flavors of Girl Scout Cookies.
BioGaia has signed a new supply and licence agreement with Nestlé for the inclusion of BioGaia's patented Lactobacillus reuteri in a new category of products.
This long-term agreement gives Nestlé exclusive rights to utilise this probiotic in an additional range of products in a large number of countries, with focus on emerging markets.
http://www.foodbev.com/news/biogaia-signs-agreement-with-nestl-for-n#.VJYmUEAkA

The Nestle Licensing Brand In The United States Marketing Essay
http://www.ukessays.com/essays/marketing/the-nestle-licensing-brand-in-the-united-states-marketing-essay.php
Haagen-Dazs is a successful organization which is an ice cream brand owned by General Mills and sold under the Nestle licensing brand in the United States.

Go $MINE!