Minerco Inc (MINE)

[KULiquidGold]

The Coffee BOOST topic has been covered fairly recently by the company. However, you may have missed one of these key articles or filings that holds the key to understanding the future of Coffee BOOST. There is a different strategy for "Coffee Boost" going forward. The "Coffee Boost" brand in and of itself will probably not get allot of press going forward. The future Coffee BOOST is being integrated into the Vitamin Creamer product line! So going forward, you will either hear about "Vitamin Creamer BOOST" or the other unique opportunity that is being evaluated right now mentioned below.

They have been eerily silent about why the coffee boost like has been an afterthought ... They were supposed to roll them out together and thy didn't.

This is genius! "Vitamin Creamer, formulated by Power Brands for Level 5, is the first and only coffee creamer that delivers a high dose of vitamins, including 100% of daily Vitamin B and Vitamin C, using creamer as a delivery system. The varieties will include Vitamin Creamer, Vitamin Creamer Boost, and Vitamin Creamer Relax." So you can either get your "vitamins" or "vitamins + Boost" or "vitamins + relax" through your creamer.

I haven't seen where the company specifically said they will not sell "Coffee Boost" as a stand alone product, but the reference to the Annual Report about the "future BOOST" appears to be leaning that way is my interpretation, I could be wrong! IMO, the company sees the "Vitamin Creamer product line market as a larger opportunity in the short and long term with less competition. Yet they can still put Coffee Boost out there through the Vitamin Creamer product line! IMO, there may be some additional rebranding opportunities with some very large companies with the Vitamin Creamer product line or formula licensing! The company has been working with some industry giants, WhiteWave/Dean Foods and Nestle on the formula for the Vitamin Creamer product line.

The following should help to understand the status and time line of Coffee Boost and the Vitamin Creamer product line. See the bold and blue text, those are some of the keys along with the other relevant information!

11/07/2014
Q: How are the sales of Coffee Boost™?
A: Coffee Boost sales (in last 90 days) have been as expected since we were focused on VitaminFIZZ. The total sales of Boost is estimated to be approximately 1,000 cases. As discussed in the Annual Report and recent press release, the future Boost will be the integration into the Vitamin Creamer® product line. Additionally, Coffee Boost has another unique opportunity that is being evaluated right now. http://www.minercoresources.com/news.php?p=99

11/06/2014
Avanzar plans to continue to expand its staff and fleet (including more refrigeration) over the coming weeks and months. This addition paves the way for bringing in additional brands which require refrigeration, including the next generation in coffee creamers: Vitamin Creamer®. http://www.minercoresources.com/news.php?p=98

11/04/2014
Maker of VitaminFIZZ® and Coffee Boost™ Develops First Nutritionally Enhanced Coffee Creamer

Minerco Resources, Inc. (OTC: MINE), parent company of Level 5 Beverage Company, Inc., the makers of VitaminFIZZ® and Coffee Boost™, announced that development is moving forward on Vitamin Creamer®, the world’s first nutritionally enhanced and functional coffee creamer. The company confirms the formulations of the creamer line have been approved, and that Level 5 is currently developing packaging concepts and distribution strategy.

“We are all very excited with the potential of Vitamin Creamer,” said V. Scott Vanis, Minerco's Chairman and CEO. “Not only will it be the first nutritionally enhanced and functional coffee creamer on the market, it gives us greater product depth and strengthens our ‘good for you’ value proposition.”

Vitamin Creamer, formulated by Power Brands for Level 5, is the first and only coffee creamer that delivers a high dose of vitamins, including 100% of daily Vitamin B and Vitamin C, using creamer as a delivery system. The varieties will include Vitamin Creamer, Vitamin Creamer Boost, and Vitamin Creamer Relax.

All three varieties will include a fortification of Vitamins B and C. In addition to the vitamins, Vitamin Creamer Boost will also receive an infusion of caffeine from the addition of Level 5's Coffee Boost formula. Vitamin Creamer Relax will be fortified with additional nutrients shown to reduce stress, relieve anxiety and calm nervousness. Variety in the Vitamin Creamer product line provides an option perfect for each level of coffee drinker.

The Vitamin Creamer product line will include at least two packaging sizes: Single-serve (2 oz.) for on-the-go consumers and take home size (12 oz.) for daily home and/or office consumers. The line will also include multiple flavors, initially Original, French Vanilla and Hazelnut (with more flavors to follow). Level 5 Beverage is planning to test market Vitamin Creamer in the NYC area and So Cal, the most prolific consumer testing grounds in the country. While exact specifications and dates are to be determined, the company expects to have all 18 sku’s in front of identified potential partners and consumer panels in Spring 2015. http://www.minercoresources.com/news.php?p=92