Replies to post #5715 on Jammin Java Corp (JAMN)

[Smushie]

Thank you for your information.

[Ewolf]

I was thinking 66.8, but whatever. Value, what do you mean competitive info? Is it what you laid out or something else, since you said "as well as" after.

[Brophtron]

Why did you ask Basic Cable? Yes, basic cable as JAMN can't afford $100K a pop for commercials. Pretty sure I already covered that.

Basic cable does not necessarily reach a more affluent audience, especially those viewing Honey Boo Boo and Duck Dynasty. You said that the majority are tuning into cable, not broadcast. Um, no. That may be their method of getting broadcast channels, but that does not mean that cable channels/shows are getting greater viewership than broadcast shows. They're getting the same channels that they'd get OTA; they're just getting it on a box.

I'm not sure why you brought up "major advertisers"; JAMN is definitely not one of those.

You keep on saying $500K for 3-4 weeks. That's not a campaign; that's a burst. And commission is more like 15%, but it's impossible to say unless you're defining the compensation for creative. 3% on 500K would be $15K; that doesn't buy much agency time!

$500,000 at a cpm of $7.50 will deliver 66.7MM AD2554 viewers over the course of 3-4 weeks (recommended). Not a bad number of eyeballs seeing the new Marley spot, huh?

Um, that's 67 million impressions, not viewers. Remember I asked you before about uniques, reach and frequency. What you gave were impressions. Do you understand the difference? Just stating impressions is meaningless unless you can define the estimated reach and frequency.

I could probably negotiate JAMN a better rate with tighter time constraints, maybe 6p-12p, and even get them some Added Value...like product placements within "Walking Dead," the number #1 on television, not just "basic cable!"

You mean 6P-12A.

The #1 what? The finale had 16 million viewers; NCIS does more like 20 million. AMC also charges $300K for a strip of ads for Walking Dead (a CPM closer to $19, BTW), so JAMN can't afford it. Ah, but you talked about "product placement". I don't watch the show, but are people really using Keurig machines? I notice you don't mention how much it'll cost. But ah - you say that it is "value add", so you'd be getting it for free for some other package of ads, which means that you'd be tying the money to AMC for that benefit.

So in conclusion, you're still talking about $6 million for a year of advertising - a single month is not going to cut it. And JAMN can't afford $6 for advertising for a single year.