Basic Cable?
Sorry I didn't respond sooner, just getting home from my commute from NYC, where I am employed as a national TV executive at a Madison Ave top 5 agency. Been doing it for 17 years, I know a bit.
For those under a rock for a few decades or can't afford a set top box, the primary choice for advertisers is Cable. Cable is targeted, efficient and reaches a more affluent audience...those who can afford TV choices beyond rabbit ears and an HD converter box from RadioShack.
In general, major advertisers spend 60% or more on Cable, 35% on Broadcast (ABC, NBC, CBS) and 5% on digital / social media (ie. Facebook / Twitter Broph). The $ split represents where the viewers are, as the majority are tuning into Cable, not Broadcast. Not like the good old days, when Archie would scream to Edith for his beer.
Now, getting back to JAMN, if they approached a reputable agency, they can do a quality buy for 500K, plus a minimal commission (2%-3%). The spend would get JAMN competitive info, as well as recommendations for who their target audience is, when to advertise, and how to effectively stretch their bucks. Network selection would be based on competitive, target and psychographic data, but would most likely include top tier networks like A&E, AMC, Bravo, Discovery, ESPN, TNT/TBS, etc.
Reach? $500,000 at a cpm of $7.50 will deliver 66.7MM AD2554 viewers over the course of 3-4 weeks (recommended). Not a bad number of eyeballs seeing the new Marley spot, huh?
I could probably negotiate JAMN a better rate with tighter time constraints, maybe 6p-12p, and even get them some Added Value...like product placements within "Walking Dead," the number #1 on television, not just "basic cable!"
