Quartz.
Nokia has the finesse of an out-of-control Sherman tank.
They arrogantly insisted on having their name on handsets being sold by carriers.
They russle the feathers of big retailers, many of whom don't carry their phones, or don't care whether they do or not.
I still laugh when I recall The Pekkahead, who even has disdain for his own country's laws on paying duty for imported goods.
Is it any wonder that they're overshadowed in North America by smarter, more flexible manufacturers.