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HeedTheChief

10/15/13 7:49 PM

#22327 RE: StevenRisk #22324

A little scrambled, but I get your points.

I am also optimistic about earnings, $1.9Mil. - $2Mil.

With the only downside, being slightly high Operational
and Overhead costs.
But by exceeding expectations, this will legitimize the Company
and it's Future success and profitability.

Which means Investors Big and Small will come and build long
support, and drive pps right through to the .10 - .15 range.

It's obvious now what the 850k will be used for.
With Marijuana Legalization gaining so much momentum,
PHOT really has to quickly expand it's Retail Store Fronts,
before similar Hydroponic stores move in.

Not to mention, the new GIFT program, which is a huge Revenue
proposition, is tied directly to it's Store expansion.

It's sort of all coming together.
I have never had a position in a pennystock, that had so
much going for it.

That I really took a long position, without worry of loss.

Again, these are my opinions. I am not a licensed professional.
Just sharing with the group.
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LAmerica

10/15/13 10:05 PM

#22334 RE: StevenRisk #22324

the Good, the Bad & the Ugly...

the Good:

-I must say in re to team phot, monday's pps performance surprised me. the seemingly illogical timing of the loan, w/ implications of possible dilution, didnt outweigh the blue sky potential of what may be done w/ the 850K. the growth potential of both the medicinal & rec dope markets swung optimism to win the day. I give Stevenrisk due in pointing out, that at least in potential, the 850k could simply just be a sensible 1.5 yr front loaded loan as oppossed to nearterm dilution. It also must be said imo, Sterling's philosphy of transparency is starting to build more investor trust.

-secondly, the GIFT pr card dropped be sterling monday before the bell was very shrewd. It served a 3fold effect: by pointing forward w/ more rev potential it eased jitters that phot was grasping for air w/ the 850K loan; it also laid out a clearer blueprint how as a supplier & thru branding they can feed the large potential cultivator market to gain greater market share & visibility; lastly, it leaves open the viable possibility of a myriad of alliances w/ possible dispenceries wh/ can bring $+ & add non fluff pr mojo... Again, a reflection of saviness by Sterling, that at the very least, shows that he knows how to create perception of growth potential.

-third, w/ the light volume down the last days, its clear, at least technically, a floor has been drawn in the sand. I thought the potential of possible dilution would create enough jitterness to get the 200 moving avg & 9/16 bar tested at .048, yet the last 2 days point to a possible .056 floor. the tape doesnt lie. it seems the potential of 11/15 along w/ the cagey timing & potential of GIFT is keeping the bears from going to that winter hole.

-finally, legal dope seems to be becoming a political reality. the conservatives at this point have too many other issues to deal w/ to mount an offensive. plus, larger hands beyond the mere left/right paradigm (read soros) want legal dope a reality. pick your reason, whether it be to dumb down and distract the masses or create more enablers, regardless, the endgame feeds into a global flat plantation that some very powerful hands want to foster.

the Bad:

- I still contend, putting news of needing 850K w/ possible dilution before financials opens up speculation ranging from desperation to a very tight credit timeline.

- agressive expansion on such a tight timeline & tighter line of cash gives very little room for error w/ this company. any hitch on any legal state dope developments or stalls w/ company developments leaves them in a crash crunch wh/ sends up the dilution yellow light signal very quickly.

- in the financials, they must show the first evidence of dealing w/ mounting capex. Bottomline, stores arent cheap to build & even more expensive to maintain. phot MUST show they have a way to start chipping away at capex or the idea will implode on itself perception wise, even before the company would have to dilute to pay for it.

the Ugly:

-monkey13's ugly mug & identity below has been revealed & will further soil the face of this company w/ his ravings. dr Zaius isnt a good pr guy to have onboard. behold the beast who calls himself monkey13: