GrowLife Inc (PHOT)

[LAmerica]

the Good, the Bad & the Ugly...

the Good:

-I must say in re to team phot, monday's pps performance surprised me. the seemingly illogical timing of the loan, w/ implications of possible dilution, didnt outweigh the blue sky potential of what may be done w/ the 850K. the growth potential of both the medicinal & rec dope markets swung optimism to win the day. I give Stevenrisk due in pointing out, that at least in potential, the 850k could simply just be a sensible 1.5 yr front loaded loan as oppossed to nearterm dilution. It also must be said imo, Sterling's philosphy of transparency is starting to build more investor trust.

-secondly, the GIFT pr card dropped be sterling monday before the bell was very shrewd. It served a 3fold effect: by pointing forward w/ more rev potential it eased jitters that phot was grasping for air w/ the 850K loan; it also laid out a clearer blueprint how as a supplier & thru branding they can feed the large potential cultivator market to gain greater market share & visibility; lastly, it leaves open the viable possibility of a myriad of alliances w/ possible dispenceries wh/ can bring $+ & add non fluff pr mojo... Again, a reflection of saviness by Sterling, that at the very least, shows that he knows how to create perception of growth potential.

-third, w/ the light volume down the last days, its clear, at least technically, a floor has been drawn in the sand. I thought the potential of possible dilution would create enough jitterness to get the 200 moving avg & 9/16 bar tested at .048, yet the last 2 days point to a possible .056 floor. the tape doesnt lie. it seems the potential of 11/15 along w/ the cagey timing & potential of GIFT is keeping the bears from going to that winter hole.

-finally, legal dope seems to be becoming a political reality. the conservatives at this point have too many other issues to deal w/ to mount an offensive. plus, larger hands beyond the mere left/right paradigm (read soros) want legal dope a reality. pick your reason, whether it be to dumb down and distract the masses or create more enablers, regardless, the endgame feeds into a global flat plantation that some very powerful hands want to foster.

the Bad:

- I still contend, putting news of needing 850K w/ possible dilution before financials opens up speculation ranging from desperation to a very tight credit timeline.

- agressive expansion on such a tight timeline & tighter line of cash gives very little room for error w/ this company. any hitch on any legal state dope developments or stalls w/ company developments leaves them in a crash crunch wh/ sends up the dilution yellow light signal very quickly.

- in the financials, they must show the first evidence of dealing w/ mounting capex. Bottomline, stores arent cheap to build & even more expensive to maintain. phot MUST show they have a way to start chipping away at capex or the idea will implode on itself perception wise, even before the company would have to dilute to pay for it.

the Ugly:

-monkey13's ugly mug & identity below has been revealed & will further soil the face of this company w/ his ravings. dr Zaius isnt a good pr guy to have onboard. behold the beast who calls himself monkey13: