If I were strategizing this, I would not want to put out news for the flippers. I would establish a base, reward patience, give everyone enough time to decide whether they are in or out and THEN drop bombs.
I think Wialan is putting thought into their releases and timing them well. With all the new faces around sniffing to see what will drive us to the next penny so they can make $200-300, I would prefer to wait for my news. Ill chew on this release awhile, it is big. To go along with your "sexy" analogy, its not the prom queen (Hughes) but its the girl next door, when you take off her glasses and make up her hair, shes even more desirable\valuable than the prom queen (PATENTS).
IMO