Whoop dey it is! Thanks. Great find. Time is telling with BBDA and KU for sure. I would like to request consideration be given for this to be a "sticky"! TIA.
That's a great article. Goes to show what happens when Bebevco isn't controlling the information flow. 'One of the more conspicuous underperformers' doesn't exactly sound like there's a 'relaxation revolution' underway. The far more popular Marley's Mellow Mood going into 2000 Walmarts doesn't sound too good for KU's supposed exclusive dominance, either. Maybe Walmart is interested in relaxation drinks, but BW is such a buffoon with his racing obsession and half-arsed commercials and hype using their name that they decided to go with a more serious/legit company, instead. One that will market to a more appropriate and widespread demographic and which already a much better seller.
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