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SammyTheBull

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SammyTheBull

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Sunday, 04/14/2013 11:07:02 AM

Sunday, April 14, 2013 11:07:02 AM

Post# of 289420
Marley's sold 2 million cases last year. So much for BBDA's market leader self proclamation.

http://www.brandchannel.com/home/post/2013/02/08/Marley-Relaxation-020813.aspx

Going into 2,000 Walmarts and available online:

http://www.walmart.com/search/search-ng.do?search_query=marley%27s+mellow+mood&ic=16_0&Find=Find&search_constraint=0

http://www.walmart.com/search/search-ng.do?search_query=koma+unwind&ic=16_0&Find=Find&search_constraint=0

Relaxation beverage sector - "one of the more conspicuous underperformers," with Americans seemingly less eager to kick back with such brews than they are to power up with energy drinks.


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