So, Ford only advertises right before a new car roll-out, and Budweiser before a new beer product, and Disneyland only before a new theme park opens? The idea is to build a brand and I don't see what's wrong with that. To get back to where this started, the problem isn't that you don't understand marketing, it's that DSNY doesn't seem to either. I asked Steve about this at his NYC meeting and he assured us that a campaign was important and imminent, but I've not seen anything.
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