I think you're missing who DSNY's initial customer base is.
The people that require that every ad is displayed are advertisers. They spend a fortune on transcoding ads so every device/OS can play them. Making sure their ads get played is critical.
DSNY doesnt need to market to them. They already worked with them several years ago until Flash came along. In fact DSNY had reselling agreements with 150 ad agencies years ago. They published ads for McDonalds, Yahoo, Microsoft etc..very big names.
Dentsu, the 2nd largest ad agency in the world is a very good partner of DSNY..and yes they saw the very first version of G2 and are anxious to see the next version.
The ad agencies that produce campaigns for these companies already know about DSNY and the upcoming G2.
As soon as DSNY launches the next version of G2, they can start generating revenue for smaller ad campaigns but big campaigns require certification from 2 organizations...which they will submit their G2 platform to.
The companies that can license G2 already know about G2 and are just waiting for the next generation version.
If you think DSNY needs to market G2 to the consumer, you're wrong. DSNY just needs to let the Youtubes, Netflix, CNN etc know about this technology..I feel quite confident they already do.
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